Creating a Culture of Innovation and
Integrity in Online Course Design
Bucky Dodd, Ph.D.Executive Director of eLearning and Innovations
University of Central Oklahoma
Design GuidelinesQuality Course
Design
Secondary
Research
Primary
Research
Small
Samples
Meta-
AnalysisLarge
Survey
Data
Mining
Course Design
Decision-Making Processes
Design
Guidelines
Design
Vision Perceptions
about
Learners
AssumptionsDesign and
Teaching
Habits
Drivers of
Change
Individual Decision-Change Processes
Routine
Seeking
Emotional
Reaction
Short-term
Focus
Cognitive
RigidityMixed
Rational 1 16 1 57 3
Intuitive 1 3 0 3 3
Dependent 0 2 1 2 0
Mixed 0 2 1 3 0
Total 2 23 3 62 6
GDMS
RTC Sub-Dimension
Source: Dodd, 2013
I.
Knowledge
II.
Persuasion
III.
Decision
IV.
Implementation
V.
Confirmation
Characteristics of the
Decision-Making Unit
1. Socioeconomic
characteristics
2. Personality variables
3. Communication
behaviors
Perceived Characteristics
of the Innovation
1. Relative advantage
2. Compatibility
3. Complexity
4. Trialability
5. Observability
Communication Channels
1. Adoption
2. Rejection
Continued Adoption
Later Adoption
Discontinuance
Continued Rejection
Focus of Knowledge Management Strategies
Adapted from Rogers, 2003
Learner Behaviors
Instructional Design
Pattern Models
Learner Demographics
& Performance
Analytics Based on Model
Teaching BehaviorsInstructional Design
Vision
Intended Learning /
Performance
Outcomes
Design
Modeling
Learning Experience
Knowledge Creation
Source: https://ed.stanford.edu/sites/default/files/law_report_executivesummary_24-pager_09-02-2014.pdf
Source: http://en.wikipedia.org/wiki/Blueprint#/media/File:Joy_Oil_gas_station_blueprints.jpg
Content
Strategy
Control
Message
Representation
Media Logic
Data ManagementGibbons, 2014
KM
Innovative Instructional
Design & Teaching
Decision-Making
Knowledge
Management
Predictive
AnalyticsKnowledge
Creation
Formal InformalGuided
Apply, Solve, ChangeNew, Advance
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom
Novice ExpertIntermediate
Blended
PerformancePractice
Community of
Practice
Adapted from: Gottfredson & Mosher, 2011
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom Blended
Community of
Practice
Formal InformalGuided
Apply, Solve, ChangeNew, Advance
Consulting
Mentoring &
Coaching
Performance
Support
Discovery
EnvironmentOnlineClassroom
Novice ExpertIntermediate
Blended
PerformancePractice
Community of
Practice
Adapted from: Gottfredson & Mosher, 2011
Knowledge Creation and Transfer
Creating a Culture of Innovation and
Integrity in Online Course Design
Bucky Dodd, Ph.D.Executive Director of eLearning and Innovations
University of Central Oklahoma