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Creating a Personal “Social” Brand
| Date post: | 17-Jul-2015 |
| Category: |
Business |
| Upload: | bryan-kramer |
| View: | 592 times |
| Download: | 1 times |
Creating a Personal “Social” Brand
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Social landscape
1. Marketing roadmap
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Continuous Lifecycle
complete purchase
website visit
Paid
Owned
Earned
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1. Marketing roadmap
Listen
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John
Chris
Laura
Carol
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1. Marketing roadmap
Engage
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en·gage To occupy the attention or efforts of (a person or
persons): He engaged her in conversation.
en·gage
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1. Marketing roadmap
Measure
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Social media listening
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