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Watch for Me NC: Pedestrian and Bicycle Safety Program
Statewide Rollout
September 10, 2014
2014 Partners
Partner Recruitment
• Call for applicants and information webinar
• Steering committee formation
• Steering committee selection based on:
– Need/crash history
– Capacity to participate
– Understanding of the issues/WFM program
– Stated plan/approach
Program Model
• NCDOT: Application, Purchase media/materials
• UNC-HSRC: Provide training and technical support to communities
– Enforcement and staff training
– Monthly share meetings
– Template resources
– Communications hub (website and listserv)
• Local coalition partners: Tailor/implement the program and support evaluation
Key Partner Responsibilities
1. Attend all partner share meetings
2. Send officers to law enforcement trainings
3. Disseminate materials provided by NCDOT
4. Conduct enforcement operations
5. Report on activities to support program evaluation
Outreach Elements
• 15-sec radio PSAs
• Bus ads
• Banners
Outdoor Advertising
• Gas station ads in high-crash corridors
• Billboards
Safety Materials
• High-viz bracelets
• Bike lights
• Handed out at events: – National Night Out
– School open houses
– Bike rodeos
– Enforcement operations
Pedestrian Posters
Bicycle Posters
Spanish Materials
Social Norms Elements
• Aim at improving “culture” of driving, etc.
• Leverage Facebook, Twitter, and social networks
Engaging the Media
• Press/kick-off events
• Media alerts/ news releases
Going Digital
• Messages in on-line utility bill statements – Raleigh and Durham
• Messages and videos on campuses – UNC-Chapel Hill campus
– Raleigh: http://www.youtube.com/watch?v=ZfBer3S6IiU&feature=youtu.be
• Facebook, Twitter, blogs, and other social media
Triangle Transit, Raleigh, NC
Outer Banks Example
• Outer Banks Bicycle and Pedestrian Safety Coalition
• Created PSA: http://www.youtube.com/watch?v=iVHSgZniHQU&feature=youtu.be
• Raised funds (Food Lion, etc.)
• Conducted bicycle rodeos/camps
• Sent “Welcome” packets to newcomers/tourists
Timeline
January-March: Information release for applicants
April-May: – Application receipt and review
– ANNOUNCE NEW PARTNERS!
June-August: – Material orders
– Police training
September-November: – Peak enforcement efforts
– Material and media push
– Evaluation
Resources
• 2014: Used remaining TE funding for UNC contract; SAFTEA-LU SRTS funding for materials/buys
• 2015: Anticipate Governor’s Highway Safety Program (NHTSA Sec 402 grant) for UNC contract and evaluation; continue to use SRTS funding for materials thru 2016
• 2017+: Re-evaluate and pursue sponsors
Costs
• Technical support (UNC, officer training, etc) = $100,000-$200,000
• Materials, ad buys = $300,000-$500,000 per year
– Orders per local partner based on population (pre-set)
– Savings in bulk order, DOT in-house options
– DOT purchasing process is a time factor
– Shipping/delivery of items was a major task
• Approximately ½ of one FT position dedicated to work on campaign
For More Information
Lauren Blackburn Director, NCDOT Bicycle-Pedestrian Division
919-707-2601 [email protected]