Date post: | 11-Apr-2017 |
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Education |
Upload: | preetish-panda |
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http://Preetish.me
Information Architecture
DevelopmentWeb design
AnalyticsTracking
Advertising
Revenue Models
Modus Operandi
• Information Architecture• Web design• Web development• SEO• Marketing and Promotion• Analytics• Revenue
What is Information Architecture ?
Information architecture is combination of organizing a site's content into categories and creating an interface to support those categories.
Characteristics of Good IA
• Balances business & user goals• Allows people to easily find what they need• Provides more than one way to content• Represents the content• Has a coherent underlying concept• Exposes information as needed
So what IAs do ??
• Research Business• Research the audience• Analyze the data
• Primary Objective• Goal
• Develop labelling/navigation/site structure• Site maps• Site flow diagrams• Wireframes
Conceptual Relationships
Sitemap
What is web designing ?
• It is the skill of creating presentations of content that is delivered to end user through the world wide web, by a web browser or other web-enabled software like internet television.
Creating Web Site Tools
• Photoshop• Fireworks• CorelDRAW• Illustrator
Basic FrameBanner
Menu Content
Footer
• Markup Languages – HTML, DHTML, XML, XSLT, etc....
• Cascading Style Sheets (CSS)• Programming languages Java, C#• Scripting languages– perl,javascript,php, etc....
• Web creation and editing software– Notepad++, Dreamweaver, Flash, Panic coda, Site
Builder,Firebug etc..
Creating your Web SiteTechnologies & Tools
Key element
• Domain• Web pages• Web host
What is SEO ? Refers to the process of “optimizing” both the
on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.
• Title• Robots.txt• Meta Description• Key words/ long tail keywords• Out going links• Internal linking• Alt attribute (Image Optimisation)• Link title• Headings (H1, H2)• Domain name
Onsite Factors
• Quality backlink building
– Directory submission
– Blog commenting
– Forum posting
– Guest or sponsored posting
– Link bookmarking• News Site and Press release
Offsite Factors
Tools of the trade• SEM– Organic– Paid
• Social Media– Facebook– Twitter– Youtube
• Email marketing• Mobile marketing• Affiliate marketing
Pay Per Click Advertising
Web Analytics
Revenue models
• Revenue from subscription• Revenue from Pay Per View• Revenue from CPM– Banner ads, skyscrapers
• Revenue from CPC advertising• Revenue from CPA advertising• Revenue from PPI advertising• Selling user data• Website flipping
Publisher
WebsitesAdvertiser
Products/Services
Google Adsense
Google Adwords
CPA Example
Thank You !!
Presentation ByPreetish
Website: Preetish.me