Creating a social media

strategy as an artisan or designer

Lesley-Ann Noeldesigner; design educator; design entrepreneur

lesleyannnoel@gmail.com

How to create and online presence as an artisan?

Kabale, Uganda, 2005

I have a 'thing' for ICT, and actually spent 6 months in Uganda just working with micro entrepreneurs on improving their ICT skills - in those days pre-Facebook, my focus was email, online research, MS Word and MS Excel.

The term Social Media refers to the use of web-based and mobile

technologies to turn communication into an interactive

dialogue. Social media can take on many

different forms, including internet forums, weblogs, social blogs,

microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. 

http://en.wikipedia.org/wiki/Social_media

What is social media

4

Networks

5

Behance Network – collaborati

on with LinkedIn

July 2010

Tumblr

2007

Twitter

July 2006

Google +

June 2011

Email

1992

You Tube

February 2005

Blogger

1999

Pinterest

March 2010

Facebook

2004 LinkedIn

May 2003

Blogger

Acquired by

Google

2003

Timeline

Gerrel SaundersArnaldo James Christianne de PassKirie Ishmael Ann Marie Samsoondar Stefan CouriTracey Chan

Learning

Branding

Engagement

Why have a social media strategy?

Why have a social media

strategy?

They give you an opportunity to learn from

instant information and

unvarnished (sometimes even brutal) feedback.

Use social media to learn – test ideas, get

feedback, crowd source ideas,

study emerging trends, create a

fan base

Allow you to engage rapidly and

simultaneously with peers, employees, customers and the

broader public, especially younger generations in the same transparent

and direct way they expect from

everyone in their lives.

Low-cost platform on

which to build your brand,

communicating who you are

both within and outside

your company

Lack of boundary between

personal and professional

spaces

Risks of Social

Networking

Private becomes

public

Can you trust YOURSELF to

NOT hurt your own

reputation

Can you trust your online

community to NOT embarrass

you?

Can you handle negative

feedback?

How to create your

Social Media

strategy?

– E.g. I’d like to position myself, my brand and company as a leader or expert

– I’d like to build a fan base for my brand– I’d live to drive more traffic to my blog,

website or Facebook page or my store.

Why are you creating your social media strategy?

E.g. Women 25 – 40 with a University degree living in Kingston Jamaica

Who is your desired audience?

Time,Money, Expertise, Technology

What resources do you need/ have / have access to?

Why• To position

myself as an expert

• To drive more traffic to my blog and store

Who• Women 25 – 45

with a degree living in Kingston Jamaica

Resources• Time: 1 hour a day• Financial: limited

budget• Technology: Laptop

& internet access and digital camera

MediaCombined media:• Facebook• Twitter• Blog• Youtube videos

• How much new traffic is coming to my blog or page?

• Do people comment or ‘like’ my posts?

• Do people ‘share’ my posts? • Am I learning more about

my clients and potential clients?

• Am I learning more about new trends.

• Am I getting more sales as a result of my social media campaign?

How will I measure the success of my social media campaign

Some useful tools: Google AnalyticsFacebook analytics

You can’t manage it, if you can’t measure it!

• Do make your blog or page findable by using an easily identifiable name

• Do ‘google’ yourself / your company periodically

• Do establish some guidelines about what information you should and should not disclose.

• Do establish some guidelines for your yourself on the frequency of your message

• Do schedule a time to update your social media platforms

Social Media

Must-DOs

10

• Be authentic and consistent across spheres, online and in other media.

• DO be informative• Do call for action • Do listen to your

audience’s feedback • Do create ‘conversations’

with your audience

• Don’t post it on social media if it’s meant to be private

• Don’t spam your audience, don’t be too repetitive or send too much

• Don’t forget to interact / reply

• Don’t rely on text alone. • Don’t be impolite. 

Don’ts 5