14
www.digitalvidya.com © Digital Vidya Social Media Marketing Bootcamp Session - How to create a Successful Social Media Marketing Action Plan?
| Date post: | 20-Aug-2015 |
| Category: |
Education |
| Upload: | digital-vidya |
| View: | 3,904 times |
| Download: | 1 times |
www.digitalvidya.com
© Digital Vidya
Social Media Marketing
Bootcamp
Session - How to create a Successful
Social Media Marketing Action Plan?
www.digitalvidya.com
© Digital Vidya
Action Plan
Endless Communications! Multiple Channels!
Limited Time :-(
How can I create a workable plan?
www.digitalvidya.com
© Digital Vidya
Keep Big Picture Alive!
Channels, Positioning & Message
Business Objectives
Target Audience
•Results are going to take time.
•Having the big picture ensures that you stay focused and keep the
momentum going!
www.digitalvidya.com
© Digital Vidya
It’s Addictive!
Selling drugs require high level of integrity!
Do not avoid it. Discipline yourself.
www.digitalvidya.com
© Digital Vidya
Keep track of %age of time you are spending on
Social Media for Business
It’s OK to Drift - Bring yourself back
www.digitalvidya.com
© Digital Vidya
Information Overload - Do not aim for 100%!
Stay focused on “Relevancy” and “Credibility”
www.digitalvidya.com
© Digital Vidya
Prefer “Moderating” over “Leading”
www.digitalvidya.com
© Digital Vidya
Use tools for “Listening” and “Engaging”
www.digitalvidya.com
© Digital Vidya
Options to Create Game Plan
Few Resources, Immediate but Limited Results
More Resources, Higher Gains but Long Term
www.digitalvidya.com
© Digital Vidya
Few Resources, Immediate but Limited Results
Purpose: Use SMM to Monitor existing conversations and create short term
visibility
Listen, listen and listen
Respond appropriately at appropriate channels
Post on Discussion forums
Comment on Blogs, groups, pages and articles
www.digitalvidya.com
© Digital Vidya
Few Resources, Immediate but Limited Results
Purpose: Use SMM to Monitor existing conversations and create short term
visibility
Efforts Required:
Online Marketing Strategy Creation: 5%
Content Writing and Population: 30%
Listening and Responding : 70%
Monitoring and Measuring: 5%
www.digitalvidya.com
© Digital Vidya
More Resources, Higher Gains but Long Term
Purpose: Use SMM to build Sustainable long term Marketing channels
Create new Pages, Groups, Blog, Twitter accounts.
Creating Viral Messages
Participant Extensively on Discussion Forums, LinkedIn Answers and User
groups.
Explore new Platforms like Tagged, Plaxo
Article and whitepaper Marketing and Submissions.
Experiment, experiment and experiment.
www.digitalvidya.com
© Digital Vidya
More Resources, Higher Gains but Long Term
Purpose: Use SMM to build Sustainable long term Marketing channels
Efforts Required:
Online Marketing Strategy Creation: 10%
Content/Viral Creation and Population: 50%
Listening and Responding : 20%
Promotion: 10%
Monitoring and Measuring: 10%
www.digitalvidya.com
© Digital Vidya
Thank You!
Want to leverage SMM for your Business?
Join us in our next Bootcamp
www.digitalvidya.com
twitter.com/mydigitalvidya | facebook.com/digitalvidya | [email protected]
