Creating a Twitter Account
A introductory guide to setting up a Twitter Account
For agent information and education purposes only; not for distribution or use with the general public.
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Before we begin, please review compliance guidelines Be aware of guidelines. Please adhere to guidance provided by your State or FINRA, which may dictate how you can utilize social media. Also, note that any public message geared toward promoting your business to prospective clients is considered a form of advertising and must comply with the Aviva Advertising Guidelines. Connect, don’t sell. We believe social media is a place to inform and connect, not sell specific products. Our social media presence is meant to illustrate our compassion for customers nationwide. We do not sell or advertise Aviva products through social media, and ask that you do the same. We believe that when clients see what we’re all about, they’ll be open to discussing our products when the time is right. If you have any questions about the appropriate use of social media, please feel free to contact [email protected].
A Twitter account allows you to connect with what people are talking about right now. You can tell engaging stories, participate in shared cultural events/conversations, provide timely opinions and share relevant content directly with consumers. By participating and listening to real-time conversations, businesses can gather market intelligence and insight. It is likely that conversations are already happening about the industry, the competition and possibly about you on Twitter. Setting up a Twitter account is free and takes less than a minute to create. Get started: https://twitter.com/signup
Getting started
You only need your name and an email address to create a Twitter account. This email will not be visible to your followers. Your profile can also be updated at any time.
Creating an Account
This will be your Twitter username.
Select this only if you are viewing sites
related to your work and industry.
You will immediately be able to start following companies and people on Twitter. Begin by searching for relevant companies and follow them. By dong so, their tweets will begin appearing in your feed. This should give you relevant ideas for your first tweets. Spending time just listening and seeing conversations is a great way to learn.
Setting up
As you customize your account, you will be able to search for people and companies to follow using your email contacts.
Importing contacts
Choose a photo or logo that best represents your business. A personal photo works well for a personal account and a logo for a company account. This will appear next to all of your tweets and serves as an introduction to future followers.
Uploading your photo
Click on Profile to add/edit your information. This information and your header image, which should be different than your profile image, appear on your page only.
Editing your Profile
Add a cover photo of yourself or your
business logo.
Add your company website, hours
and contact info.
Your business summary tells
people who you are. Keywords
will help your page show up in search
engines.
Use the tabs to edit passwords, set
up your mobile and email as well
as modify your page layout in
design.
Add additional location information, website and edit your Bio.
Click on Profile to add/edit your information. This information and your header image, which should be different than your profile image, appear on your page only.
Editing your Profile
Add a cover photo of yourself or your
business logo.
Add your company website, hours
and contact info.
Your business summary tells
people who you are. Keywords
will help your page show up in search
engines.
Edit Profile
Not suggested. Keep social site messaging separate.
It’s time for your first tweet! Your tweets are visible to those who follow you. All tweets appear in a feed that updates in real time. A tweet must be no more than 140 characters. As you compose your tweet a character count will indicate how many characters are remaining.
Tweeting
Post engaging updates, links and
relevant industry information.
It’s time for your first tweet! Your tweets are visible to those who follow you. All tweets appear in a feed that updates in real time. A tweet must be no more than 140 characters. As you compose your tweet a character count will indicate how many characters are remaining.
Tweeting
Compose your
Tweet here.
Post engaging updates, links and
relevant industry information.
Once posted, your Tweets will appear in your feed.
To successfully build your following, reputation and client’s trust, simply: Share. Share photos and information about you and your interests. Tease developing projects and events. Listen. Monitor the comments about you and your business through mentions. Ask questions. Engage your customers and show that you are listening. Respond. Respond to compliments and feedback in real time. Demonstrate your knowledge. Reference articles and links related to your business. Champion your stakeholders. Retweet and reply publicly to great Tweets posted by your followers and customers. Establish the right voice. Consider how you want your business to appear to the Twitter community. Always follow industry guidelines.
Tweeting best practices
Tweeting timely and relevant business updates, stories and links will engage your followers and customers. Using links to stories makes you a valuable resource to your audience.
Sample Tweets
Link to relevant articles
Pose questions to start conversations
Choose current topics
Aviva bestYOU is a good source for links: www.bestyouaviva.com
You can share, or repost, a tweet that appears in your feed by retweeting it. Simply hover on that tweet and then click ‘Retweet’. That tweet will then be posted in your feed for your followers to see.
Retweeting & additional tools
Reposted Tweet.
The Me tab allows you to see exactly what others see when they visit your brand.
Create a new Tweet.
Edit your profile and settings.
See what’s happening on Twitter, tailored for you.
Monitor your Interactions and Mentions as well as connect with
others.
Direct messsages: Create and view short emails.
Help your friends, customers and business partners find and follow you on Twitter by adding the Twitter icon to marketing materials like business cards, websites and brochures. Establish a professional, yet approachable, tone of voice. Post when you have something worth sharing or repeating. It’s okay to post or retweet multiple times a day if the information is relevant. The best times to post and connect on social media are when others are doing the same thing—before work, during lunch and after dinner hours. Create a Twitter account: https://twitter.com/signup Download the mobile application by searching for Twitter on your smart phone’s App Store or Google Play.
Take aways
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