What do we do about mobile? Sarah SchindelerJuly 2012

The smartphones are winning

79%of all mobile phones shipped to Australia are smartphones

65%of Australian smartphone owners use them to access the Internet every day

98%use them to access the Internet from home, in spite of desktop access

Google 2012 Country Report (Australia) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/

75%Use them while they are on the toilet

11Mark IT in the Toilet study 2012 http://www.11mark.com/IT-in-the-Toilet

Increasingly sophisticated on-deviceinformationseeking

51% of Australian smartphone owners search every day

49%use them to stay informed – news, blogs, message boards

41%of Americans use their phones to look up info for work, study and health

Google 2012 Country Report (Australia / ) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/

Mobile Services survey : summary findings

What do staff think?

Used under Creative Commons Attribute licence: http://www.flickr.com/photos/visual_dichotomy/3623619145/

Following through on lessons learned

To ensure equal access to our resources and services for all Australians

Used under Creative Commons Attribute licence: http://www.flickr.com/photos/elysepatten/6092120910/

Questions?