0WE BECOME YOU™Content Property of Cielo, Inc.

CREATING AN AGILE

EMPLOYER BRAND

@cielotalent

#talentmindset

Explore how to keep your brand nimble while

fostering sustainable talent acquisition and

performance.

1WE BECOME YOU™

TODAY’S SPEAKERS

ANDY TAYLOR

20 years’ management and consulting

expertise spanning corporate, business

process outsourcing, agency and start-ups

Andy’s clients have included:

Waste Management, GE, Citigroup, Gap,

Mars, BUPA, AB InBev, RBS, Primark

13 years’ brand, marketing and

communications experience, spanning

consulting and agency.

Taylor’s clients have included:

BP, Shell, ExxonMobil, Texas Children’s

Hospital, Houston Methodist Hospital

2WE BECOME YOU™

• The Wheel Spins

• What does this mean for us in talent?

• How can your talent brand help this?

• What does Good look like

• Questions

TODAY’S AGENDA

You’ll receive a copy of this deck plus our whitepaper on

designing an effective EVP after this webinar

3WE BECOME YOU™

Globalisation

Generation &

skills gaps

Pressure on

margins

Consumer

trends & the

digital age

New technologies

New thinking

Volatility &

uncertainty

THE WHEEL SPINS

GlobalisationVolatility &

uncertainty

Gig Economy

Socio political

change

4WE BECOME YOU™

PWC Annual Global CEO Survey

5WE BECOME YOU™

Companies need to be more agile and more

innovative, to deliver a distinctive experience

for customers and compete successfully.

PWC Annual Global CEO Survey

6WE BECOME YOU™

CONVERGENCE

PEOPLE

Global

Diverse

Digital

Remuneration sensitive

Value conscious

Career savvy

Brand loyal

Demanding

Fast moving

Sophisticated

Personalized

Connected

SUPERIOR PRODUCTS

& SERVICES

PREMIUM EXPERIENCE

INNOVATION & CREATIVITY

PERFORMANCE & RISK

CUSTOMERS

Global

Diverse

Digital

Cost sensitive

Value conscious

Marketing savvy

Brand loyal

Demanding

Fast moving

Sophisticated

Personalized

Connected

ORGANISATION

Market share Agile & sustainable New markets Sales

Efficiency / profit Connected Shareholder value

7WE BECOME YOU™

8WE BECOME YOU™

THE NEED FOR SPEED

9WE BECOME YOU™

10WE BECOME YOU™

of American workers were independent contractors in 2005 (US Board of Labor Statistics)

of American workers are predicted to be independent contractors by

2020 (Intuit study)

increase in the number of independent workers in the EU from 2012

to 2013. They continue to be the fastest growing group in the EU

labor market. (Spera report)

of the world's freelance jobs are currently filled by India(Spera report)

11WE BECOME YOU™

“Employers who took their sweet time

making hiring decisions just a few years

ago, are scrambling to snag candidates in

as little as a day for fear of losing them to

competitors in a tight labor market.”

“Time to Fill dropped from 29.3 days in April to 28.3 days in June”

USA Today, 8/16

THE NEED FOR SPEED

12WE BECOME YOU™

You may be able to pay

less than you have to

pay after several firms

have praised and bid on

candidates.

(ERE, 2016)

The top

of candidates are

often gone from the

marketplace within

ten days

THE NEED FOR SPEED

13WE BECOME YOU™

WHAT DOES THIS

MEAN FOR US IN

TALENT

14WE BECOME YOU™

- Requisition based

- One size fits all approach

- Undefined Employer Brand

- Indirect: Over-reliant on

agencies

- Active candidates

- Inconsistent

- Paucity of data

- Single-channel

- Manual

THE OLD ‘RECRUITMENT’

- Communities & talent pools

- Segmented approach

- Nuanced Employer Brand

- Direct: greater capability

- Active & passive candidates

- Consistent

- Data & metrics driven

- Multi-channel: inc. social media

- Underpinned by technology

THE NEW

‘TALENT ACQUISITION’

THE OUTCOMES

- Improved candidate / HM

experience

- Reduced cost and time to hire

- Better quality of hire

- Lower regretted attrition

- Recruitment prevention

- Internal mobility

- Destination employer

- Improved performance

We were:

• Order takers

• Reactive – Tactical

Then we became:

• Proactive

• Talent advisors

And now we must be:

• Strategic and embedded

• Business activatorsHR

’S R

OL

E

TIMES ARE CHANGING

15WE BECOME YOU™

50%A strong talent brand reduces cost per hire by 50% and

can reduce turnover by 28%

15

The average organization uses at least 15 sourcing

channels, but only 13% of organizations say all of their

channels are effective (CEB 2015). Candidates check

14.5 sources before applying!

69%69% of job seekers say they are more likely to

buy from a company or organization who treated

them with respect during the application process

KNOWING BETTER VS. DOING BETTER

16WE BECOME YOU™

+ =Memorable

Distinctive

Purpose

Trust

Belief

Better for

everyone

PEOPLE WANT THE SAME THING

17WE BECOME YOU™

CAN YOUR TALENT

BRAND HELP

18WE BECOME YOU™

Finding people is

only half the

challenge.

19WE BECOME YOU™

Convincing the right

ones to join and

inspiring them to stay

and do great things is

the hardest task.

20WE BECOME YOU™

21WE BECOME YOU™

PEOPLECONVERGENCE

22WE BECOME YOU™

IT’S ABOUT THE BOTTOM LINE TOOVIRGIN MEDIA TURNING GREAT CANDIDATE EXPERIENCE INTO

A £5.3M REVENUE STREAM

23WE BECOME YOU™

3 THINGS TO

CONSIDER

24WE BECOME YOU™

The data geek has

inherited the earth

The right insights Digestible data not

any data

Points of impactGood experience

= right outcome

25WE BECOME YOU™

Don’t dance like

your Dad

Multi-

dimensionalSegmentation &

personas

Relevance &

Personalization 70:30

26WE BECOME YOU™

Let go

Freedom within a framework

Empower

Be nimble

Be quick