2. Why Should You Bother?In our crowded and competitive
smallbusiness environment your prospects need to understand
immediately what your small business can do for them.
3. Communicate Your Unique Difference
4. What is a Marketing Message? A marketing messageis a concise
statement that explains theoverall purpose of yoursmall business to
your ideal clients and customers.
5. Step #1 Describe WHAT You DoUse an active, precise adverb
tobegin your marketing message
6. Step #2 Identify WHO is Your Ideal Client/Customer Determine
exactly whoneeds your products/services
7. Step #3 Describe WHY They Should Do Business With
YouPinpoint the main benefits they will receive
8. Marketing Message for Fitness Trainerhelping women over 40
create rock-solid bodies
9. Marketing Message for Insurance Agentcreating
family-friendly health-plans at rock-bottom prices
10. Marketing Message for Dentistdelivering pain-free results
for your entire family
11. Download Your FREE Shoestring Marketing
LessonShoestringMarketingUniversity.com/MarketingMessage
