Creating & Capturing Value in a Digital Economy using Google Tools

Siddarth Kengadaran@s1dd4rth

Creating & Capturing Value in a Digital Economy.

@s1dd4rth | siddarth.design

Acquisition Behaviour Conversion





Primary “Views” for Businesses on Google


Google Search


Google Maps


Google +


Google Search

Organic search result

* You cannot specifically tell Google what to display but simply make “suggestions” through proper SEO.


Side panel/stack

* You have the ability to update a majority of this data with Google through the Google My Business platform discussed later. It displays photos, general business information, and reviews.

Google Search


Ads Section

* These are the URL results denoted with a green Ad icon. They are powered by Google AdWords and require a separate Ad campaign.

Google Search


*AdWords, Insights, Google+, Maps and Search are all closely tied into My Business.




https://www.google.co.in/business/



Search Ads*Pay when people click to visit your website or call your business.


Display Ads


Display Ads - Text


Display Ads - Gmail


Display Ads - Banner


Display Ads - App


Video Ads*Video ads are shown only to the people you want and you only pay when they watch.


App Ads





https://digitalunlocked.withgoogle.com

https://www.thinkwithgoogle.com

Thank you!

Siddarth Kengadaran@s1dd4rth

siddarth.design

Date post:	13-Apr-2017
Category:	Marketing
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Creating & Capturing Value in a Digital Economy using Google Tools

Marketing