1. Add value

2. Be responsive, authentic & open

3. Build trust -- do what you say you’ll do

4. Build relationships & community (online &

in person)

5. Be professional & transparent (work vs.

personal)

6. Be a safe risk-taker

Review What’s Working

Tools: Canva

Using Our Power for Good

Use Instagram Contests for Multiple Objectives

◼Build Relationships

◼Encourage Engagement

◼Create Buzz

◼User-Generated Content

◼Opportunity for Collaboration

◼Reward Fans

◼Because It’s Fun

It’s not about the Winner …

A Snapshot of Dominion GardenFest of Lights via Fans

Tool: PicMonkey

Contests: A Few Ideas

◼ Partner with other nonprofits for prizes, tag them &

cross-promote on social media.

◼ Choose a short & memorable hashtag; vet it.

◼ Make sure you have a “rules” page with a

disclaimer allowing use of images for promotional

purposes.

◼Use onsite signage to promote contest with

Instagram logo & hashtag .

◼Search for relevant photos that might be good

entries & tell them about the contest. Despite all the

signs, and promotion, some don’t know about it.

Pinterest

◼Rule No. 1: Add Value

◼Rule No. 2. Drive Traffic (to your own

webpage & to other reputable pages)

◼Don’t pin any photo without checking it

out

◼Create new content on your blog (for the

purpose of pinning)

◼Highly visual (photos & infographics)

Pinterest Analytics

Pinterest Analytics

Pinterest Analytics

http://www.shoutmeloud.com/5-reasons-why-readers-unsubscribe-from-blogs-rss-feed.html

Blogs are

alive!

• Use Wordpress• Link to partners & like-

minded organizations• Build ambassadors for

your brand• Support your

Nonprofit’s mission• Use tagging to help SEO• Recycle & Cross-post

Content• Use Categories to make

a microblog

• Allow people to subscribe

via email

• Tell your story

• Create “Pinable” content

that drives traffic to your

website

• Share blog posts on other

social media or recycle

content

• Share your legacy (acts as

a history of your nonprofit)

• Content re-appears is

reusable (unlike Facebook)

Your Blog

How Do You Create Compelling Content?

◼Write to your Best Friend

◼Tie into Current Events & Hot Topics

◼Image or Infographic Heavy. Light Text.

◼Ask your Readers What They Want to Know

◼Ask your Front-line Staff What Questions They Get

◼Q&A or Take 5 (New staff, Board Members, Volunteers, Etc.)

◼Do a “Top10” Post

*Recapping your best posts

*Featuring the best blogs or posts in your industry

◼Guest Bloggers (Clients, Volunteers, Constituents, Donors)

◼Be an Expert!

◼Recap (Year in Review, Community Kitchen Garden Recap)

◼Tell Your Personal Story

◼Share the <3

Wordpress Stats

1986

Thank You!

Questions?