+ All Categories
Home > Marketing > Creating Compelling Content for Nonprofits

Creating Compelling Content for Nonprofits

Date post: 17-Oct-2014
Category:
View: 352 times
Download: 0 times
Share this document with a friend
Description:
Social media and all its noise has made it even more imperative that nonprofits, foundations and others improving the world create compelling content. This presentation shows teaches you what makes social media different, how to find & speak to your audiences. It also includes time saving techniques, like content curation and getting more people to share your stories. This was presented at Seattle University's Service in Action Seminar.
Popular Tags:
109
COMPELLING CONTENT HOW NONPROFITS CAN TELL STORIES THAT DRIVE ACTIONS #SocMedSU @ZANARAMA
Transcript
Page 1: Creating Compelling Content for Nonprofits

COMPELLING CONTENT HOW NONPROFITS CAN TELL STORIES THAT DRIVE ACTIONS

#SocMedSU @ZANARAMA

Page 2: Creating Compelling Content for Nonprofits

AGENDA What’s different about social media Create great content Sharing your content

All slides will be available for download

Page 3: Creating Compelling Content for Nonprofits

WE ALL LEARN TOGETHER

Page 4: Creating Compelling Content for Nonprofits

WHO’S IN THE ROOM?

Page 5: Creating Compelling Content for Nonprofits

DEFINITION Broad definition of social media as networks, technology & tools that allow us to connect with others and share information.

Page 6: Creating Compelling Content for Nonprofits

A DIFFERENT BEAST

Flickr: sofa

Page 7: Creating Compelling Content for Nonprofits

WHAT’S POSSIBLE

Page 8: Creating Compelling Content for Nonprofits

WHAT’S POSSIBLE

Page 9: Creating Compelling Content for Nonprofits

NOW EVERYONE IS

A journalist A TV star A venture capitalist

Page 10: Creating Compelling Content for Nonprofits

EVERYONE IS A CAUSE

Page 11: Creating Compelling Content for Nonprofits

IT’S TIME TO UP YOUR GAME

Page 12: Creating Compelling Content for Nonprofits

social media’s unique capabilities

UNDERSTAND THE NEW TOOLS

Page 13: Creating Compelling Content for Nonprofits

WHERE WE’VE BEEN

Page 14: Creating Compelling Content for Nonprofits

WHERE WE’VE BEEN

Page 15: Creating Compelling Content for Nonprofits

WHERE WE’RE GOING

Page 16: Creating Compelling Content for Nonprofits

BROADCASTER

Page 17: Creating Compelling Content for Nonprofits

BROADCASTER

Page 18: Creating Compelling Content for Nonprofits

BROADCASTER

Page 19: Creating Compelling Content for Nonprofits

BROADCASTER

Page 20: Creating Compelling Content for Nonprofits

LISTENING

Image: wwworks

Page 21: Creating Compelling Content for Nonprofits

LISTENING

Page 22: Creating Compelling Content for Nonprofits

LISTENING

Page 23: Creating Compelling Content for Nonprofits

LISTENING

Page 24: Creating Compelling Content for Nonprofits

@Zanarama #SocMedSU

Quick Tip

Share pictures on Twitter. They draw the eye better than text &

few people are doing it.

Page 25: Creating Compelling Content for Nonprofits

NEW WAYS OF WORKING

Image: Flickr koalazymonkey

Page 26: Creating Compelling Content for Nonprofits

NEW WAYS OF WORKING

Page 27: Creating Compelling Content for Nonprofits

NEW WAYS OF WORKING

Page 28: Creating Compelling Content for Nonprofits

NEW WAYS OF WORKING

Page 29: Creating Compelling Content for Nonprofits

HOW DO YOU BECOME MORE HULK?

Page 30: Creating Compelling Content for Nonprofits

BE HUMAN

Page 31: Creating Compelling Content for Nonprofits

STRATEGY BEFORE GADGETRY

Page 32: Creating Compelling Content for Nonprofits

YOU’RE NEVER DONE

Page 33: Creating Compelling Content for Nonprofits

Be heard & create change

CREATING GREAT CONTENT

Page 34: Creating Compelling Content for Nonprofits

What should we say on social media?

Page 35: Creating Compelling Content for Nonprofits

Can you compete with this noise?

Page 36: Creating Compelling Content for Nonprofits

YOUR SOCIAL MEDIA GOALS

Page 37: Creating Compelling Content for Nonprofits

Be seen as a thought leader in your issue area

ID & mobilize new people for your cause

Crowdsource, or get feedback, on ideas

What are your goals?

YOUR SOCIAL MEDIA GOALS

Page 38: Creating Compelling Content for Nonprofits

KNOW YOUR AUDIENCE

Flickr:libertinus

Page 39: Creating Compelling Content for Nonprofits

What problem can my nonprofit solve for them?

Page 40: Creating Compelling Content for Nonprofits

WORKSHEET TIME

Page 41: Creating Compelling Content for Nonprofits

Where do their interests and your mission connect?

Page 42: Creating Compelling Content for Nonprofits

HERE’S THE DEAL

Your mission

Rest of life

Work

Family

What your supporters think about What you think

about

Your mission Rest of life

Page 43: Creating Compelling Content for Nonprofits

CONTENT ON-RAMPS GRIST

Page 44: Creating Compelling Content for Nonprofits

FOUNDATION FOR EARLY LEARNING

Page 45: Creating Compelling Content for Nonprofits

@Zanarama #SocMedSU

Quick Tip

If you want people to talk about you, talk about them.

Page 46: Creating Compelling Content for Nonprofits

15 minutes & back for creating content

BREAK

Flickr:mrmac09

Page 47: Creating Compelling Content for Nonprofits

AVOID THE PRESS RELEASE

Your mission statement

Page 48: Creating Compelling Content for Nonprofits

AVOID THE PRESS RELEASE

Ending hunger in Western Washington

Page 49: Creating Compelling Content for Nonprofits

AVOID THE PRESS RELEASE

Ending hunger in Western Washington

Nutrition

Page 50: Creating Compelling Content for Nonprofits

AVOID THE PRESS RELEASE

Ending hunger in Western Washington

Nutrition

Food Waste

Page 51: Creating Compelling Content for Nonprofits

AVOID THE PRESS RELEASE

Ending hunger in Western Washington

Nutrition

Food Waste Gardening

Page 52: Creating Compelling Content for Nonprofits

AVOID THE PRESS RELEASE

Ending hunger in Western Washington

Nutrition

Food Waste Gardening

Farm Bill

Page 53: Creating Compelling Content for Nonprofits

WORKSHEET TIME

Page 54: Creating Compelling Content for Nonprofits

Your audience & what

they want

Your issues &

goals Awesome content!

MATCH AUDIENCE & MESSAGE

Page 55: Creating Compelling Content for Nonprofits

Entertain Educate Surprise (or shock)

YOUR CONTENT MANTRA

Page 56: Creating Compelling Content for Nonprofits

ENTERTAIN

Page 57: Creating Compelling Content for Nonprofits

TOOL TIME Find out what is entertaining everyone on the Internet. Radurls.com

Page 58: Creating Compelling Content for Nonprofits

EDUCATE

Page 59: Creating Compelling Content for Nonprofits

EDUCATE

Page 60: Creating Compelling Content for Nonprofits

SURPRISE OR SHOCK !

Page 61: Creating Compelling Content for Nonprofits

SURPRISE OR SHOCK

!

Page 62: Creating Compelling Content for Nonprofits

TRIFECTA!

Page 63: Creating Compelling Content for Nonprofits

TIMELY

Page 64: Creating Compelling Content for Nonprofits

CONTENT CURATION

Page 65: Creating Compelling Content for Nonprofits

WHAT IS CONTENT CURATION?

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. Beth Kanter

Content Curation basically means that – out of all the content you find on the social web – you pass on the most valuable stuff to your network. Michiel Gaasterland

Page 66: Creating Compelling Content for Nonprofits

CONTENT CURATION

Saves you time Positions your organization as trustworthy source Keeps you up to date

Page 67: Creating Compelling Content for Nonprofits

GET CURATING

Listen & find content Organize it Share it

Page 68: Creating Compelling Content for Nonprofits

LISTEN & FIND

Flickr:wwworks

Page 69: Creating Compelling Content for Nonprofits

TOOL TIME Create simple to complex listening dashboards with:

Netvibes Google alerts Addictomatic

Page 70: Creating Compelling Content for Nonprofits

GET ORGANIZED

Flickr:marirn

Page 71: Creating Compelling Content for Nonprofits

GET ORGANIZED Fodder for blog posts ‘Best of’ email newsletter or post Share to Facebook or Twitter Share with colleagues

Flickr:kasaa

Page 72: Creating Compelling Content for Nonprofits

TOOL TIME Quickly tag & organize content you find online or anywhere. Evernote

Page 73: Creating Compelling Content for Nonprofits

EVERNOTE

kulowiectech.blogspot.com

Page 74: Creating Compelling Content for Nonprofits

SHARE

Flickr:carlos_maya

Page 75: Creating Compelling Content for Nonprofits

YOUTUBE - FAVORITES

Page 76: Creating Compelling Content for Nonprofits

PAPER.LI

Page 77: Creating Compelling Content for Nonprofits

STORIFY.COM

Page 78: Creating Compelling Content for Nonprofits

DON’T FORGET You email newsletter Your blog Even print

Flickr:jenniwaterloo

Page 79: Creating Compelling Content for Nonprofits

WHEN DONE RIGHT

Page 80: Creating Compelling Content for Nonprofits

15 minutes & back for social media policies

BREAK

Flickr:mrmac09

Page 81: Creating Compelling Content for Nonprofits

Expanding your reach while protecting your brand

SOCIAL MEDIA POLICIES

Page 82: Creating Compelling Content for Nonprofits

A LOGO CAN’T BE AS SOCIAL

@zanarama

Page 83: Creating Compelling Content for Nonprofits

HOW WE CONNECT NOW

@zanarama

Page 84: Creating Compelling Content for Nonprofits

@Zanarama #SocMedSU

Quick Tip

Facebook is an advertising platform for pages. It is a pay to play channel for brands.

Page 85: Creating Compelling Content for Nonprofits

BEHIND THE SCENES

@zanarama

Page 86: Creating Compelling Content for Nonprofits

PERSONALITY OF ORGANIZATION

@zanarama

Page 87: Creating Compelling Content for Nonprofits

SPEAK TO DIFFERENT AUDIENCES

@zanarama

Page 88: Creating Compelling Content for Nonprofits

CONTEXT & PERSONAL URGENCY

@zanarama

Page 89: Creating Compelling Content for Nonprofits

SHOW LEADERSHIP, SUBTLY

@zanarama

Page 90: Creating Compelling Content for Nonprofits

STARTING AT FOOD LIFELINE

@zanarama

Page 91: Creating Compelling Content for Nonprofits

WHY CEO’S TWEET

@zanarama

Page 92: Creating Compelling Content for Nonprofits

BLURRING THE PERSONAL & PROFESSIONAL LINES

Page 93: Creating Compelling Content for Nonprofits

OPPORTUNITY

“Think about the information you are sharing online and who might be reading it – but not from a place of fear or ‘something bad will happen.’ Also think about opportunities and benefits.” Beth Kanter http://www.bethkanter.org/private-parts/

Page 94: Creating Compelling Content for Nonprofits

WON’T HAPPEN BY ACCIDENT

Social media policies Training

Image Flickr:calsidyrose

Page 95: Creating Compelling Content for Nonprofits

“Whether or not I use some kind of disclaimer about my posts being personal opinion, my behavior reflects on my company and its reputation as well as mine. Period. “

Amber Naslund Blogger, Brass Tack Thinking

Page 96: Creating Compelling Content for Nonprofits

SOCIAL MEDIA POLICY

Flickr:noneck

Page 97: Creating Compelling Content for Nonprofits

SOCIAL MEDIA POLICY

Organization’s values What do you encourage people to post? What needs approval first? When to alert management flickr: sopues

Page 98: Creating Compelling Content for Nonprofits

SOCIAL MEDIA POLICY

Flickr:doctor_keats

Page 99: Creating Compelling Content for Nonprofits

SOCIAL MEDIA POLICY

Page 100: Creating Compelling Content for Nonprofits

SOCIAL MEDIA POLICY

Page 101: Creating Compelling Content for Nonprofits

SOCIAL MEDIA POLICY

Idealware – Nonprofit Social Media Policy Workbook http://bit.ly/nposmpolicy

Page 102: Creating Compelling Content for Nonprofits

TRAINING Bring your policy to life:

Review it with all staff

Ongoing conversation as tools evolve

Point out who’s doing it well & don’t be afraid to correct staff

Page 103: Creating Compelling Content for Nonprofits

TRAINING RESOURCES

NTEN

Idealware

Beth Kanter http://bit.ly/NPOSMResources

Flickr:zzpza

Page 104: Creating Compelling Content for Nonprofits

@Zanarama #SocMedSU

Quick Tip

In a headline creating rut? Go to www.upworthygenerator.com

Page 105: Creating Compelling Content for Nonprofits

“IS IT OK IF I TWEET THAT?”

Make it a habit Advance notice of things to share Tie back to organization

@zanarama

Page 106: Creating Compelling Content for Nonprofits

BILL & MELINDA GATES FOUNDATION

@zanarama

Page 107: Creating Compelling Content for Nonprofits

GETTING PERSONAL

“Do you risk losing professional credibility if you tweet about meeting with friends at a bar for happy hour, or does that help provide a human connection point? When does the personal side of social media overwhelm the professional, or vice versa?” Abby Nafziger , AmeriCorps VISTA at NPower

Page 108: Creating Compelling Content for Nonprofits

QUESTIONS & COMMENTS

Page 109: Creating Compelling Content for Nonprofits

Zan McColloch-Lussier [email protected] @zanarama on Twitter Today’s slides at Slideshare.net/MixtapeCo

STAY IN TOUCH


Recommended