CONTENT CREATES CONVERSATION CREATES
COMMUNITY CREATES CONTENT
Lauren Sanders, Senior Managing Director of Digital EngagementStacey Jaffe, Director of Social Media and Community
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#C3NY
The epicenter of our engagement efforts are
brand publishing and content strategy.
@TeachForAmerica
@laurenisanders
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#C3NY
My social strategy is always under iteration.
@TeachForAmerica
@staceyjaffe
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#C3NY
The newspaper is dead. Long live the newspaper.
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113,000 users can’t be wrong.
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If you know where North is, you can’t get lost.
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Publish personal, clear, and relevant content that ignites
conversations and makes diverse audiences feel confident
about their commitment, empowered to take action and
engaged in the movement for educational equity.
-Teach For America’s Content North Star
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Haters gonna hate. We’re looking for love.
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Social media is one giant focus group.
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Content Loop
Content
Conversation
Community
Listening / Iteration
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It’s fashionable to talk about content.
But don’t get caught naked on the runway.
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Enough about you. Let’s talk about me.
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We are family. I got all my followers and me.
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Good content is good listening.
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Iteration, iteration, iteration.
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Content Loop
Content
Conversation
Community
Listening / Iteration
STACEY JAFFE & LAUREN SANDERS@staceyjaffe
@laurenisanders