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Short talk Creating content for community and culture Frank Thomas Director, Content Strategy + Content Marketing adidas @framatho @newscred
Short talk
Creating content for community and culture
Frank T homas
Director, Content Strategy + Content Marketing
adidas
@framatho
@newscred
CREATING CONTENT FOR COMMUNITY & CULTUREFRANK THOMAS, DIRECTOR CONTENT STRATEGY & CONTENT MARKETING
@FRAMATHO @GAMEPLAN_A
13/07/15FOOTER / PRESENTATION NAME 3
CONNECT YOUR AUDIENCE WITHYOUR ORGANIZATION‘S CULTURE TO
GET LONGER-LASTING & MOREENGAGED RELATIONSHIPS
WWW.GAMEPLAN-A.COM
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THROUGH SPORT, WE HAVE THE POWER TO CHANGE
LIVES.5
BUSINESS LIFESTYLE
SPORTWORKING
LIFE
CALLING ALL CREATORS & ENTREPRENEURIAL MINDS WITH AN ATHLETE’S HEART
CREATE ADVOCACYü FUEL EMPLOYEE PRIDE
& ATTRACT TALENTü BUILD TRUSTü MANAGE REPUTATION
13/07/15FOOTER / PRESENTATION NAME 7
CONNECT YOUR AUDIENCE WITHYOUR ORGANIZATION‘S CULTURE TO
GET LONGER-LASTING & MOREENGAGED RELATIONSHIPS
TEXT + FULL IMAGESUBTITLE
13/07/15FOOTER / PRESENTATION NAME 8
CULTUREVALUESIDEAS
CONVICTIONSBEHAVIORS
IDENTITY
RELEVANCE COMES IN WAVES & IS FLEETING.
9
CULTURE CREATES THE GROUND-SWELL OF RELEVANCE.
IT’S WHAT MAKES YOU HANG ON.
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TEXT + FULL IMAGESUBTITLE
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#1 FIND WHAT DEFINES YOU.
12
CULTURE AT ADIDAS
13
JOIN THE HUDDLE#
#2BRING IT IN SYNC!
13/07/15FOOTER / PRESENTATION NAME 14
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INTERNAL
EXTERNAL
CULTURAL RELEVANCE
#3 MAKE YOUR
PERSONALITY SHINE
13/07/15FOOTER / PRESENTATION NAME 16
CONTENT JOURNEY
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CONTENT GUIDECHANNEL
CATEGORYTRIGGER
MEGA THEMEDNA
#4INVOLVE YOUR ROLE MODELS
13/07/15FOOTER / PRESENTATION NAME 18
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#5DARE TO DISREGARD
THE NUMBERS
13/07/15FOOTER / PRESENTATION NAME 20
13/07/15 21
RELEVANCECOMES IN
WAVES & IS FLEETING.
CULTURE CREATES THE
GROUND-SWELL OF RELEVANCE.
LEVERAGE YOUROWN CULTURE
TO BUILDSTRONG
RELATIONSHIPS
#1 FIND WHAT
DEFINES YOU
#2BRING IT IN SYNC
#3MAKE YOUR
CULTURE SHINE
#3INVOLVE YOUR ROLE MODELS
#5DARE TO
DISREGARD THE NUMBERS
NEXT STEPS
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www.GamePlan-A.com@framatho@GamePlan_ALinkedIn
WANT MORE? READ NEXT:How to differentiate Content in a crowded field [Example from adidas] –CMIBring your A game – Communication Director
WHAT WILL YOU DO TO CONNECT YOUR AUDIENCE
WITH YOURORGANIZATION’S CULTURE?
