Creating Content that Speaks

MICHIGAN BANKERS ASSOCIATIONCreating Content that Speaks

April 1, 2015

Michigan Bankers Association | ©2015 re:group, inc. | 04.01.2015

2an integrated marketing & branding company


3

BUT MORE IMPORTANTLY, LET’S TALK ABOUT YOU.


4

WATCH THIS.

https://vimeo.com/70151027


5

HOW DID THAT MAKE YOU FEEL?

No, really…it’s important! 1. 2. 3.


6

OUR PROCESS:ANALYSIS + CREATIVITY = RESULTS


7

LET’S TAKE IT BACK DOWN TO EARTH…Lorsque vous ne les jambes de comprendre pourquoi vous êtes en train de créer ce que vous êtes en train de créer, vous êtes vous-même jusqu'à la réussite.

Translation: When you do the leg work to figure out why you’re creating what you’re creating, you are setting yourself up for success.


8

WHAT NOT TO DO.


9

WHAT TO DO.


10

HOW TO SET YOURSELF UP FOR SUCCESS.


11

CREATING GOOD SOCIAL CONTENT ISN’T EASY; IT TAKES HARD WORK.


12

FIND YOUR PURPOSE.


13

ADJUST YOUR EXPECTATIONS. SOCIAL MEDIA ISN’T A MAGIC BULLET.


SOCIAL MEDIA RARELY RESULTS IN CALCUABLE ROI.

14


15

Meltwater: http://www.meltwater.com/blog/social-media-to-social-marketing/

Social Media

Social Media

http://www.meltwater.com/blog/social-media-to-social-marketing/


16

SOCIAL MEDIA HAS VALUE.

Digital Buzz Blog: http://www.digitalbuzzblog.com/infographic-social-media-roi-statistics/

http://www.digitalbuzzblog.com/infographic-social-media-roi-statistics/


17

LET’S CREATE IT FOR YOUR BANK!

Customer Service

Reputation ManagementContent


18

CREATING CONTENT THAT SPEAKS!


19

UNDERSTAND YOUR UNIQUE AUDIENCES.

Example of Blog Dedicated to Small Business Owner Finances

Blog Dedicated to Small Business Finance (frondera.com/blog)

http://frondera.com/blog


20

IDENTIFY TOPICS THAT YOUR AUDIENCE CARES ABOUT.

https://www.youtube.com/watch?v=Hrmf8mNTn_Q


WHAT MESSAGES DO YOU WANT TO COMMUNICATE?

VS.

21


22

POST INDIVIDUALLY.


CLASSIFY YOUR CONTENT TYPES.

23


24

HARNESS YOUR CREATIVITY.



TEST CREATIVE PACKAGING.

25


26

DRAW FROM YOUR SURROUNDINGS.


27

ELIMINATE THE “CRAZINESS”—PLAN AHEAD!


REFERENCE MARKETING CALENDAR & EVENTS SCHEDULE.

28


29

CONTENT CALENDARDate Time Topic Copy

Content Category

Link Multimedia Approval

4/8 3 p.m. Mobile PaymentFrom bills to plastic to…the iPhone? Learn how technology is transforming the way we spend.

Industry Innovation http://www.businessinsider.com/new-credit-card-industry-market-competition-2014-5

None Looks good.

4/1110:35 a.m.

The Morgans’ Baby News

Long-time ABC friend, Amanda M., just couldn’t wait to share the news when she came in to deposit her baby shower gifts. It’s a girl!

Happy Customers None

To-do: Take photo of Mrs. Morgan with 2-year-old on 4/7 when she comes in for weekly deposit.

Make sure to obtain photo release form from the Morgans.

4/14 7 p.m.Identifying the Right Time to Retire

Retirement planning is changing, but we can make sure your plan remains as beautiful as ever. Our new infographic has everything you need to know to navigate the new landscape.

Retirement Planning abcbank.com/retirementplanningbenefits

Infographic, saved on server

Approved.

4/169:30 p.m.

The Johnsons Deck Build Update

The Levitts are building a brand new deck, thanks to a home equity loan from ABC. And they want to know—what do you think: cappuccino or barn red wood?

Home Equity None

Split frame of two test swatches.

To-do: Obtain images from Johnsons.

Approved.

http://www.businessinsider.com/new-credit-card-industry-market-competition-2014-5





http://abcbank.com/retirementplanningbenefits




30

LET’S TALKASK US ANYTHING, WE’LL BE GLAD TO ANSWER.


31

• Slide 4: https://vimeo.com/70151027• Slide 7: https://www.flickr.com/photos/27027945@N07/4839060832/• Slide 8: https://www.flickr.com/photos/9944866@N06/4323438713/ • Slide 8: https://www.flickr.com/photos/49503124519@N01/3171858588/• Slide 9: https://www.flickr.com/photos/130702000@N03/16428716816/• Slide 9: https://www.flickr.com/photos/8062328@N02/4737398455/• Slide 12: https://www.flickr.com/photos/110751683@N02/13639280834/ • Slide 12: https://www.flickr.com/photos/33022180@N00/2248250739/ • Slide 13: www.flickr.com/photos/33255080@N04/4414977635/• Slide 13: https://www.flickr.com/photos/61851476@N05/8776792573/• Slide 14: https://www.flickr.com/photos/61851476@N05/8776792573/• Slide 15: http://www.meltwater.com/blog/social-media-to-social-marketing/• Slide 16: http://www.digitalbuzzblog.com/infographic-social-media-roi-statistics/• Slide 19: https://www.fundera.com/blog/• Slide 20: https://www.youtube.com/watch?v=Hrmf8mNTn_Q• Slide 24: https://vimeo.com/55460019• Slide 26: www.flickr.com/photos/36894712@N04/3520691955

PHOTO CREDIT


https://www.flickr.com/photos/27027945@N07/4839060832/









http://www.flickr.com/photos/33255080@N04/4414977635/



http://www.meltwater.com/blog/social-media-to-social-marketing/

http://www.digitalbuzzblog.com/infographic-social-media-roi-statistics/

https://www.fundera.com/blog/

https://www.youtube.com/watch?v=Hrmf8mNTn_Q


http://www.flickr.com/photos/36894712@N04/3520691955

Find us on the web

Presenting from today

Thank You!


TAYLOR HULYK

Phone: 734.327.6622Email: [email protected]

@taylorhulyk

mailto:[email protected]

Date post:	07-Aug-2015
Category:	Marketing
Upload:	taylor-hulyk
View:	112 times
Download:	0 times

Creating Content that Speaks

Marketing