Creating Contributors
Ideas for social entrepreneurs
Jim Randall - raconteur
Today
-What is a social entrepreneurship and why consider becoming one?
-How to evolve into a social entrepreneurship
My hope for today
You leave here with ideas that change the way you think and ideas to think about
Social Entrepreneurship
Idea
“Social business entrepreneurs can help make the market work for social goals as efficiently as it does for personal goals”
-Muhammad Yunus
Social Entrepreneurship
Context
A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change
Social Entrepreneurship
Context
A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change
Entrepreneurial Principles
Self-sustaining
Entrepreneurial Principles
Focus
What business are we in?
What is our purpose?
An explicit social issue
Entrepreneurial Principles
Resources
Seek mutually beneficial partnerships
Entrepreneurial Principles
Innovation
An opportunist- exploits change
Entrepreneurial Principles
Results
Pay us for our results not our mission
Measuring the un-measureable
Be explicit about success
Transparency and accountability
Why?
Community social needs
Fewersocial
service agencies
Traditional sources of $ being reduced
Increased needs
Need for innovation
Forces of Change
Businesses and governments
seeking strategicpartnerships
Opportunities
To take a bigger view of our community of common interest and ask:
-Who may benefit from our services and our success?
-Who has resources that could benefit us?
Opportunities
Partnerships
The services we provide our client may be similar to services offered by others in our community or in other communities.
Opportunities
Our success may benefit others in the community – governments, businesses or other social agencies
Reduce the impact of their operations on the community
Have a positive impact on their bottom line
Opportunities
Not –for-profitsThe services we provide may be of interest to
those who are not in need of charity and capable of paying for those services at prices above our costs.
For-profitsThe services we provide may be of value to those
who can’t afford to pay - so find a sponsor
Becoming a co-operative community social entrepreneurship does not mean forgoing our existing sources of resources but enhancing our current relationships and developing others
Why?
For those we serve
Keep operating
More self-sustaining
Engage more community resources
Generate innovative ideas and initiatives
How do we evolve into Social Entrepreneurship?
1. Determine the business we are in, what is our purpose?
2. Select our explicit issue and research how we will differ from others
3. Determine interest
4. Develop our story
5. Identify those people and organizations that will benefit from our success and what we will contribute to them
6. Tell our story and engage employees, donors, businesses and the community in generating ideas and initiatives
7. Determine the criteria of success and how we measure it
8. Develop initiatives that are results oriented
9. Business case initiatives
10. Assign responsibility
11. Constantly measure and report on our progress and celebrate our successes
Your Story
• Moves an idea from
• Your head
• To your heart
• To your gut
Jim RandallMy Role
Help leaders:
develop a focus,
create a clear and compelling story,
tell the story to engage employees, donors and the community in developing ideas on how to progress,
create initiatives that further progress and put in place systems to measure our progress
My contributionThe processes and knowledge engaging people and building
relationships
My InterestWorking with social entrepreneurs
Your options as a socialentrepreneur
Your options as a socialentrepreneur
OptionsOptions
charitycharity
do nothingdo nothing
socialsocialentrepreneurentrepreneur
enhanced relationships enhanced relationships with with funding partnersfunding partners
develop initiatives that are develop initiatives that are self-sustaining self-sustaining
think and act like think and act like an entrepreneuran entrepreneur
sself-sustainingelf-sustaining
baitbaitcharitycharity
Your Ideas