Creating Customer Value And Customer Relationships

What is the lifetime value of customers

and how can marketers maximize

it ?

PROFITABLE CUSTOMER

LIFETIME REVENUE STREAM > COST OF SELLING,ATTRACTING

AND SERVING

CALCULATING CUSTOMER LIFETIME VALUE

GC=yearly gross contribution per customerM=retention cost per customer per year

N=the horizon(in years)R=yearly retention rated=yearly discount rate

Kanak chaudhary