Date post: | 18-May-2015 |
Category: |
Self Improvement |
Upload: | mike-henderson |
View: | 503 times |
Download: | 0 times |
Creating Killer Content
for blogs & video
Friday, November 2, 12
Mike Henderson
•i’m a marketer
Friday, November 2, 12
Mike Henderson
•i’m a blogger
Friday, November 2, 12
My other blog is a blog
•Are you a blogger or a marketer?
Friday, November 2, 12
Blogger
Tells StoriesReports newsReviews restaurantsLoves travelFinds awesome photosDevelops a readership
Marketer
Posts Press ReleasesAnnounces new products
Highlights partner productsLoves travel data
Asks readers to post photosDevelops an email list
Friday, November 2, 12
5 Steps to Blogging1. (optional) Hire (or rent) a blogger
2. Create content and build an audience for that content
3. Leverage destination brand messages against that content
4. (something... something...)
5. PROFIT!
Friday, November 2, 12
Advertising is the new black
•Advertising buys eyeballs
•Good content buys likes & shares
Friday, November 2, 12
Advertising is the new black
Friday, November 2, 12
Killer Content
•Be creative
Friday, November 2, 12
Targeted Sections•Mechanical Monday
•Time Lapse Tuesday
•Wordless Wednesday
•Photo of The Day
•Video of The Day
Friday, November 2, 12
Post Every Day
•This slide intentionally left blank
Friday, November 2, 12
Cover The Bases
•Stories from visitors
•Tips: Travel, Ski, Ride, golf, etc...
•History
•Video/Photo Contests
•TriviaSource: Slopfillers.com
Friday, November 2, 12
What’s Interesting?
Source: http://www.parkcitymountain.com/site/blog/authors/travis/we-mow
Friday, November 2, 12
Rent-A-Blogger
Friday, November 2, 12
User Focused
•Focus on the searcher, not the search term
Friday, November 2, 12
McDonalds(Canada)
Friday, November 2, 12
Work The Long Tail
•Search drives visits for content sites
•High # of low value terms drive high traffic
•People WILL click past the first page
Friday, November 2, 12
Work The Long Tail
•Content ideas...
Friday, November 2, 12
Work The Long Tail
Source: http://www.xotels.com/en/marketing/destination-internet-marketing
Friday, November 2, 12
Google Webmaster Tools
Friday, November 2, 12
Expand Your Reach
•Guest Blogging
Friday, November 2, 12
Guest Blogging
•Good for SEO
•Good for Authority
•Taps into new audience
•Free [killer] Content
Friday, November 2, 12
Guest Blogging?
•Because it’s off topic (content)
•Builds community (interaction)
•Builds social credibility (link bait)
Friday, November 2, 12
Guest Blogging?What a guest blogger wants
•Mention of their name
•Bump in traffic
•Long term link
•A freebie (sometimes)
Friday, November 2, 12
Guest BloggingWhere to look
•Other DMOs
•Enthusiast blogs
•Daddy/Mommy blogs
Friday, November 2, 12
Image Content
Photo galleries
Instagrams
Social photos
Easy consumption
Effortless sharing
Highly viral
Friday, November 2, 12
If This Then That
•Collect your content in one place
•ifttt.com
Friday, November 2, 12
Memes
Friday, November 2, 12
Memes?
•When 1 million people have the same stupid idea at the same time
Friday, November 2, 12
Memes
Friday, November 2, 12
Cross the Streams
Friday, November 2, 12
Read a Lot (on your iPad)
•Flip Board (major brands & journals)
•Mr. Reader (Blogs and RSS feeds)
•Feedly (Blogs and RSS feeds)
•Instapaper
•StumbleUpon
•Reddit (600 lb Twinkie)
Friday, November 2, 12
Comment A Lot
•Disqus
•WordPress
•Blogger
•Intense Debate
Friday, November 2, 12
Write a Lot (on your iPad)
•Evernote
•IA Writer
•Google Docs
Friday, November 2, 12
Blog Anywhere(on your iPad)
•Blogsy
•WordPress App
Friday, November 2, 12
Link Your Media
•IFTTT: Instagram > Flickr > Facebook > Dropbox > Blog
•Buffer: Share to Facebook or Twitter some time later
Friday, November 2, 12
Video
•Everyone’s doing it
Friday, November 2, 12
DIY Video(yes you can)
1. Dedicated Staff
2. Trained Staff
3. Central Editorial Control
4. Time
Friday, November 2, 12
DIY VideoDo It Right
Shoot Vertical VideoRely on camera micHand-hold shaky footagePost unedited videoJust throw it together
Don’t DoShoot in LandscapeMonitor your audio
Use a tripodUse video editing software
Make a plan
Friday, November 2, 12
DIY Video GearPhotography & Cinema Shark Clip
Friday, November 2, 12
DIY Video GearPhotography & Cinema Pistol Grip
Friday, November 2, 12
DIY Video GearMini Ball Head
Friday, November 2, 12
DIY Video GearZoom h1 Recorder
Friday, November 2, 12
DIY Video GeariMovie & Adobe Premiere Elements 11
Friday, November 2, 12
Go Beyond
Friday, November 2, 12
McDonalds(Canada)
•Video FAQ
•Transparency
•Great content
Friday, November 2, 12
McDonalds(USA)
•Commercials
•(people hate commercials)
Friday, November 2, 12
Video Content(Scenic)
Friday, November 2, 12
Video Content(Time Lapse)
Friday, November 2, 12
Video Content(Tilt Shift)
Friday, November 2, 12
Video Content(Copywriting)
Friday, November 2, 12
Video Content(Stoke)
Friday, November 2, 12
Video Content(Inspire)
Friday, November 2, 12
Video Content(Entertain)
Friday, November 2, 12
Better Video(Titles)
Friday, November 2, 12
Better Video(Poster Frame)
Friday, November 2, 12
Content
•Kill it.
Friday, November 2, 12
Thank You
Friday, November 2, 12