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Creating New Business Value with Big Data
Attivio Active Intelligence Engine®
Big Data Survey
55% of all Big Data projects are:• never completed• do not meet objectives
Why?
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Big Data Survey
Top two reasons why Big Data projects are never completed or fail to meet expectations
Inaccurate scope51%
Technical roadblocks41%
Source: Infochimps, “CIOs & Big Data: What your IT Team wants you to Know” (2013). 4
Big Data Survey
Top two reasons why Big Data projects fail outright
Lack of business context around the data51%
Inability to connect the dots between data sources51%
Source: Infochimps, “CIOs & Big Data: What your IT Team wants you to Know” (2013). 5
Big Data Survey
Single greatest challenge to Big Data projects:
Gathering data from information silos 80%
Source: Infochimps, “CIOs & Big Data: What your IT Team wants you to Know” (2013).
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Attivio’s Active Intelligence Engine effectively addresses these critical Big Data issues.
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Original heavy focus on Big Data infrastructure (volume)…
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…while Big Data success requires dealing with Variety and Complexity
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Attivio’s Active Intelligence Engine® (AIE®)
Data Marts
Attivio AIE
Structured Data
Unstructured Data
Unstructured Content
ERPCRMEnterprise Data Warehouses
Sensor data • Log files • Clickstreams
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The Solution is Unified Information Access
“Unified information access platforms will emerge to knit together information silos across the enterprise, no matter the format or the content.
They are capable of indexing and integrating large volumes of unstructured, semi-structured, and structured information into a unified environment for information discovery, analysis, and decision support.”
Worldwide Big Data Technology
and Services 2012–2015 Forecast
Information Landscape
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Hadoop A/RDBMS/EDWWeb Server File Server Email Server CMS, CRM, ERP
ACTIVE INTELLIGENCE ENGINE (AIE)
SEARCH & DISCOVERY
ENTERPRISE APPLICATIONS
PERSONALIZED CONTENT &
eCOMMERCE
ACTIVE DASHBOARDS
AD HOC QUERY TOOLS
BUSINESS INTELLIGENCE
TOOLS
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SEARCH API SQL over ODBC/JDBC
QUERY/RESPONSE WORKFLOWSActive Security • In-Engine Analytics • Alerts
INGESTION WORKFLOWSContent & Data Transformation • Text Analytics • Real-Time Updates • Triggers
CONTENT APIPush or stream data/content into AIE
DATA & CONTENT CONNECTORS
UNIVERSAL INDEXSchema-less Indexing • Ad hoc Query-Time JOIN of all data & content • Linear Scalability
Hadoop A/RDBMS/EDWWeb Server File Server Email Server CMS, CRM, ERP
SEARCH & DISCOVERY
ENTERPRISE APPLICATIONS
PERSONALIZED CONTENT &
eCOMMERCE
ACTIVE DASHBOARDS
AD HOC QUERY TOOLS
BUSINESS INTELLIGENCE
TOOLS
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GE Aviation
• Create new BI platform to more proactively manage customer engine fleets
• Improve efficiency, customer satisfaction and repeat business• Need to understand WHY trends in engine key metrics were
taking place - requires deeper understanding beyond “just the numbers”
Pro
ble
m
14
GE Aviation
• Create new BI platform to more proactively manage customer engine fleets
• Improve efficiency, customer satisfaction and repeat business• Need to understand WHY trends in engine key metrics were
taking place - requires deeper understanding beyond “just the numbers”
• “Analyze Everything” platform for agile BI • Integrates, correlates and presents data and content, with no
advance data modeling required: • Engine sensor data, generated in Big Data volumes• Service status data, quality metrics, CRM and other databases• Customer case management notes; service tech notes
• BI tool support with SQL support & ODBC/JDBC connectivity
Pro
ble
mS
olu
tio
n:
AIE
15
Proprietary & Confidential
ADBMS/EDWContent MGMTFile ServerWeb Server Email Server CEP Engine CRM, ERP
Simple SearchUIA
UIAApplications
Packaged Applications
Active Dashboard
Toolkit
Ad hoc Query Tools
BI & Data Visualization
Tools
Integration
SEARCH API SQL over ODBC/JDBC
QUERY/RESPONSE WORKFLOWS
UNIVERSALINDEX
INGESTION WORKFLOWS
CONNECTORS
Correlation Access Analytics
SENSOR DATA
16
Proprietary & Confidential
ADBMS/EDWContent MGMTFile ServerWeb Server Email Server CRM, ERP
Integration
SEARCH API SQL over ODBC/JDBC
QUERY/RESPONSE WORKFLOWS
UNIVERSALINDEX
INGESTION WORKFLOWS
CONNECTORS
Correlation Access Analytics
SENSOR DATA QUALITY METRICS
Simple SearchUIA
UIAApplications
Packaged Applications
Active Dashboard
Toolkit
Ad hoc Query Tools
BI & Data Visualization
Tools
17CEP Engine
Proprietary & Confidential
ADBMS/EDWContent MGMTFile ServerWeb Server Email Server CRM, ERP
Integration
SEARCH API SQL over ODBC/JDBC
QUERY/RESPONSE WORKFLOWS
UNIVERSALINDEX
INGESTION WORKFLOWS
CONNECTORS
Correlation Access Analytics
SENSOR DATA QUALITY METRICS
CUSTOMERS
PRODUCTS
Simple SearchUIA
UIAApplications
Packaged Applications
Active Dashboard
Toolkit
Ad hoc Query Tools
BI & Data Visualization
Tools
18CEP Engine
Proprietary & Confidential
ADBMS/EDWContent MGMTFile ServerWeb Server Email Server CRM, ERP
Integration
SEARCH API SQL over ODBC/JDBC
QUERY/RESPONSE WORKFLOWS
UNIVERSALINDEX
INGESTION WORKFLOWS
CONNECTORS
Correlation Access Analytics
SENSOR DATA QUALITY METRICS
CUSTOMERS
PRODUCTS
CASE NOTES
EXTRACTEDENTITES
SERVICE TECH NOTES
EXTRACTEDENTITES
Simple SearchUIA
UIAApplications
Packaged Applications
Active Dashboard
Toolkit
Ad hoc Query Tools
BI & Data Visualization
Tools
19CEP Engine
Proprietary & Confidential
ADBMS/EDWContent MGMTFile ServerWeb Server Email Server CRM, ERP
Simple SearchUIA
UIAApplications
Packaged Applications
Active Dashboard
Toolkit
AD HOC Query Tools
BI & Data Visualization
Tools
SEARCH API SQL over ODBC/JDBC
QUERY/RESPONSE WORKFLOWS
UNIVERSALINDEX
INGESTION WORKFLOWS
CONNECTORS
SENSOR DATA QUALITY METRICS
PRODUCTS
CASE NOTES
EXTRACTEDENTITES
SERVICE TECH NOTES
EXTRACTEDENTITES
CUSTOMERS
Integration Correlation Access Analytics
Simple SearchUIA
UIAApplications
Packaged Applications
Active Dashboard
Toolkit
Ad hoc Query Tools
BI & Data Visualization
Tools
20CEP Engine
Proprietary & Confidential
Attivio AIE Unifies All Data and ContentIntegration Correlation Access Analytics
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Proprietary & Confidential
Attivio AIE Unifies All Data and ContentIntegration Correlation Access Analytics
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Spike in “Low pressure” keyphrase found in multiple service tech notes a leading indicator to subsequent data sensor alerts
Proprietary & Confidential
GE AviationCase Study
• Create new BI platform to more proactively manage customer engine fleets
• Improve efficiency, customer satisfaction and repeat business• Need to understand WHY trends in engine key metrics were
taking place - requires deeper understanding beyond “just the numbers”
• “Analyze Everything” platform for agile BI • Integrates, correlates and presents data and content, with no
advance data modeling required: • Engine sensor data, generated in Big Data volumes• Service status data, quality metrics, CRM and other databases• Customer case management notes; service tech notes
• BI tool support with SQL support & ODBC/JDBC connectivity
• BI pilot in just 5 weeks – “a new standard BI time to market”• Managers analyze engine KPIs correlated with key phrases
from service and customer notes; The “why” behind the “what”• New insights into root causes behind service issues • Already seeing reduction in engine sensor alerts and
unscheduled service
Resu
lts
23
Prob
lem
Solu
tion:
AIE
Attivio AIE: A Platform for Big Data InnovationConclusions…
• “Analyze Everything” platform with agility vital for Big Data success
• One-stop analysis of “what” and “why” behind business activity
• Complete 360-degree view of customers, products, markets, competitors...
• Quickly iterate solutions for unmatched time to value, rapid deployment
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