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Creating sales & marketing alignment through a more fluid ...my.leadmd.com › rs › 230-YBS-585...

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Creang sales & markeng alignment through a more fluid business process. What we’ll do together THE BUSINESS PROCESS SERVICE PACK Let’s be honest: geng sales and markeng to agree on anything is difficult, let alone standards and processes. But that’s why LeadMD exists: we’re experts at leveraging the technologies you’ve invested in to get at the results you and the other side need. With our Business Process Service Pack, LeadMD creates the mechanisms you need to track the flow of records in your system for measurement, funconal changes and opmizaon. @myleadmd leadmd.com [email protected] 480.278.7205 Discover During the Business Process Service Pack, we take a deep dive into your current markeng and sales process and see just how Marketo and Salesforce are supporng each. Define LeadMD Business Process consultaon takes LeadMD’s best pracces combined with your organizaon’s nuances to form the perfect operaonalizaon plan. Deliver At the end of it all, you’ll have a custom revenue cycle model (RCM), a lead lifecycle program with smart campaigns for each stage, and full documentaon to ensure you’re posioned for success. @myleadmd leadmd.com [email protected] 480.278.7205
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Page 1: Creating sales & marketing alignment through a more fluid ...my.leadmd.com › rs › 230-YBS-585 › images › LMD_SPD_BusinessPro… · Marketo and Salesforce are supporting each.

Creating sales & marketing alignment through a more fluid business process.

What we’ll do together

THE BUSINESS PROCESS SERVICE PACK

Let’s be honest: getting sales and marketing to agree on anything is difficult, let alone standards and processes. But that’s why LeadMD exists: we’re experts at leveraging the technologies you’ve invested in to get at the results you and the other side need.

With our Business Process Service Pack, LeadMD creates the mechanisms you need to track the flow of records in your system for measurement, functional changes and optimization.

@myleadmd leadmd.com [email protected] 480.278.7205

Discover

During the Business Process Service Pack, we take a deep dive into your current marketing and sales process and see just how Marketo and Salesforce are supporting each.

Define

LeadMD Business Process consultation takes LeadMD’s best practices combined with your organization’s nuances to form the perfect operationalization plan.

Deliver

At the end of it all, you’ll have a custom revenue cycle model (RCM), a lead lifecycle program with smart campaigns for each stage, and full documentation to ensure you’re positioned for success.

@myleadmd leadmd.com [email protected] 480.278.7205

Page 2: Creating sales & marketing alignment through a more fluid ...my.leadmd.com › rs › 230-YBS-585 › images › LMD_SPD_BusinessPro… · Marketo and Salesforce are supporting each.

The OutputsWHAT YOU GET

• A visual depiction of your process

• An organization that is on the same page

• Full visibility into all stages of your sales funnel via a lead lifecycle program

• Training on the build out and future optimization

The Inputs

6-8 hours of your time

HOW YOU’LL HELP

The biggest factor for success with this service pack is AGREEMENT between marketing & sales.

Visualize success with the Business Process Service Pack

The Bottom LineSales and marketing misalignment is an all-too-common problem. Although it may seem that both departments have different objectives, the end goal is the same: to drive sales & revenue.

When there is marketing & sales alignment, the right deals can be closed, and often in less time. Are you ready to get sales & marketing aligned?

GET STARTED TODAY

Other services that will help your team succeed in digital marketing

@myleadmd leadmd.com [email protected] 480.278.7205

Lead ScoringOur suggestion is to let lead score drive key areas of the funnel.

Don’t leave becoming a qualified lead up to chance.

Lead NurturingIf a lead lifecycle is an engine, nurture programs are the fuel.

Ensure you have enough work for those thirsty sales folks.

Buyer PersonasWhat do they want? What do they need? The lead lifecycle helps you determine the funnel stage, but now you need content that resonates & motivates.

To get this done right, we need

consisting of conversations, a bit of soul-searching, and team spirit.


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