Date post: | 01-Nov-2014 |
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10 Facebook Marketing TipsDeveloping and Distributing
Content Through Social Media
How Facebook Can Help Fuel Your Content StrategyAlison Zarrella
@alison
AlisonZarrella.com
WHAT IS SOCIAL MEDIA?
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Build your Page for success by populating it with optimized content. Utilize SEO principles to rank in both Facebook and organic search.
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Make Sure They "Like” YouDevelop promotions that convince potential fans to click “like” and begin viewing content in their Newsfeed.
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Keep It ExclusiveProvide an incentive to “like” once, and to keep coming back for more. Think beyond discounts for unique content or information.
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A crucial part of a content strategy is driving interactions. The more fans engage with your Page, the higher it ranks. This also ensures that updates appear in their newsfeeds.
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Crowdsource Your ContentFind out what fans want, and give it to them. Respond to questions and listen to feedback for future content.
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Create Content for CommentsGet fans actively responding by asking questions, posting polls and explicitly telling them to “like” or comment.
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Remember that 98% of Facebook fans view content through the Newsfeed. You’re competing with their friends, as well as other brands.
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Brand Your UpdatesGive fans something to look forward to, while also helping them very quickly recognize your posts in their Newsfeed.
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Be Predictable Establish themes for each day. Patterns allow for flexibility in specific content, while also setting expectations for posts.
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Forget the Hard SellFocus on interesting, engaging content, not sales. Provide links to buy, but don’t make your Page read like an advertisement.
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Facebook apps can be used to promote external content and drive to your website. Automate content, or build Facebook-specific promotions to customize your Page.
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Cross-Promote ContentInclude all your web properties in any major marketing activities. Use Facebook as the hub, but incorporate Twitter, a blog, etc.
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Automate Some StuffConnect other content sources with applications to keep a steady stream of new content coming in without a lot of extra effort.
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Over 400 million users login to Facebook on any given day, and more than 2 billion posts are liked and commented on every day.
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Build a Content Calendar Plan out your content a week in advance or more. Create a schedule that works for you and make all contributors stick to it.
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Plan Your PostsFocus on engagement, and look for a wide variety of content. Include links or media as well as posts on Twitter, your blog, etc.
Date
Day of
Week
Facebook Twitter Topic
11/6 Mon We know our stores are the place to be, but have you tagged yourself at a spot on Foursquare? Check us out, and check yourself in next time you’ve got a shoe craving. <LINK> http://bit.ly/bGdW4h
Location, location, location. Everyone’s atwitter (aFoursquare?) about checkins. Start working on your mayorship now: http://bit.ly/bGdW4h
Promotion
11/7 Tues What’s in a name? If you’re a high heel, it’s a whole lotta lift. Help us out with some “M” names for these Manolos, and make ‘em good. ‘Cause Martha’s just not gonna cut it for these babies. <PIC>
What’s in a name? If you’re a Manolo stiletto, it’s a whole lotta lift. Help us name ‘em on Facebook. http://on.fb.me/shoez
Engagement/ trivia
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Remember…• Make sure they “like” you and convert visitors into fans with a Reveal Tab.
• Keep it exclusive and encourage repeat visits by offering something only to fans.
• Crowdsource your content by listening to feedback to build your strategy.
• Create content for comments to increase interaction and boost visibility.
• Brand your updates for easier recognition and engagement in the Newsfeed.
• Be predictable and create patterns and themes for your content.
• Forget the hard sell and write interesting posts that persuade fans to buy.
• Cross-promote content for maximum reach. Don’t forget your blog or website.
• Automate some stuff for easier management, but always monitor your Page.
• Build a content calendar to plan your posts in advance, and stick to it.
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Let’s TalkBlog
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FacebookFacebook.com/AlisonZarrella
Twitter@Alison
LinkedInLinkedIn.com/in/AlisonZarrella