The Three A’s of Brand YOUThe Three A’s of Brand YOU

• Articulate Your Brand Attributes• Attract Your Ideal Tribe

with Branded Content• Amplify Your Digital

Footprint

Attract

Articulate

Amplify

Articulate The Four V’s of Brand YOU

• Value• Voice• Visuals• Variation

Hello.My Brand is . . .

Did Readers Hear You?• Google Alerts• Social Mention• TweetBeep • ITTT• Twitter List• Facebook Shares

Visibility Through Branded ContentVisibility Through Branded Content* Your Name Online ** Your Name Online *

• Blog posts• Characters – who to cast• All Posts on Social Media Platforms• Video and audio• Essays and opinion pieces• Radio, television and print

interviews• Comments on other people’s

websites• Photos shared from conferences

• Blog posts• Characters – who to cast• All Posts on Social Media Platforms• Video and audio• Essays and opinion pieces• Radio, television and print

interviews• Comments on other people’s

websites• Photos shared from conferences

Attract

The Brand is You

Brand YOUBrand YOUArticulate Articulate ★★ Attract Attract ★★ Amplified Amplified

Your Brand PropertiesYour Brand PropertiesAmplify