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Creating the content to boost your brand (Startup Smart)

Date post: 09-May-2015
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Description:
Adam Franklin gave this webinar as part of Victorian Small Business Festival on Aug 15th 2013. And it was presented in conjunction with Startup Smart.
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@Franklin_Adam Creating the content you need to boost your brand By Adam Franklin
Transcript
Page 1: Creating the content to boost your brand (Startup Smart)

@Franklin_Adam

Creating the content you need to boost your brand

By Adam Franklin

Page 2: Creating the content to boost your brand (Startup Smart)
Page 3: Creating the content to boost your brand (Startup Smart)
Page 4: Creating the content to boost your brand (Startup Smart)

Blogging

@Franklin_Adam

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@Franklin_Adam

Page 6: Creating the content to boost your brand (Startup Smart)

@Franklin_Adam

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@Franklin_Adam

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@Franklin_Adam

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@Franklin_Adam

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@Franklin_Adam

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@Franklin_Adam

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@Franklin_Adam

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@Franklin_Adam

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@Franklin_Adam

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@Franklin_Adam

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@Franklin_Adam

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Email marketing

•Battle of the Subject Lines and From Names

@Franklin_Adam

Page 18: Creating the content to boost your brand (Startup Smart)

•Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

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10%

6%

31%

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

Page 20: Creating the content to boost your brand (Startup Smart)

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

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34%

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

Page 22: Creating the content to boost your brand (Startup Smart)

•[Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

Page 23: Creating the content to boost your brand (Startup Smart)

13%

•[Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

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•[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

Page 25: Creating the content to boost your brand (Startup Smart)

27%

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

Page 26: Creating the content to boost your brand (Startup Smart)

•[FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

Page 27: Creating the content to boost your brand (Startup Smart)

7%(10% higher

open rate)

•[FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

Page 28: Creating the content to boost your brand (Startup Smart)

@Franklin_Adam

Page 29: Creating the content to boost your brand (Startup Smart)

@Franklin_Adam

Page 30: Creating the content to boost your brand (Startup Smart)

www.bluewiremedia.com.au/speaking/startupsmart

@Franklin_Adam

Page 31: Creating the content to boost your brand (Startup Smart)

www.socialmediaonlineacademy.com

@Franklin_Adam

Page 32: Creating the content to boost your brand (Startup Smart)

Thank you!

[email protected]

@Franklin_Adam


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