Date post: | 20-Aug-2015 |
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Are you ready to change the world?
The new breed of market leaders think and act differently. They fuse
digital and physical, global and local, ideas and networks. They win by
being smart, fast and connected – rather than through scale and
efficiency. They embrace all the new business tools - from empathetic
design to disruptive technologies, business models to sustainable
innovation – bringing them together for more impact.
These are the building blocks for you to come a gamechanger too.
• Human … customer-driven, human-centred emotionally-engaging business
• Creative … design and innovation, to think bolder , different and better
• Networked … built around networks and partnerships of supply and demand
• Social … social media and online communities, but local and tribal too
• Participative … crowdsourcing, co-creating, collaborating with customers
• Responsible … doing better by doing good, socially and environmentally
“Gamechangers: Are you ready to change the
world?” is the next book from Peter Fisk
Explore and collaborate with the work in progress at www.Gamechangers.pro
GAMECHANGERS … Next generation strategies for business and innovation
+genius
© Peter Fisk 2013
theGeniusWorks.com
+genius
“Gamechangers. Creating the Future”
Strategic innovation workshop with Peter Fisk
change
Day 1, morning
Objective
• Open-up thinking
• Making sense of change
Exploring the changing world
• Power shifts
• Economic trends
• Future of business
Making sense of new markets
• Emerging nations
• Redefining markets
• Competitive change
Tuning into the customer agenda
• What customers really want
• Changing priorities
• Ways of working together
Companies to learn from
• Google X’s moonshots
• Li and Fung business model
Practical tools to apply
• Kaleidoscope thinking
• Market mapping
• Value drivers
Participant activity
• “Idea Lego” competition
futures
Day 1, afternoon
Objective
• Identifying best opportunities
• Articulating a better vision
Going to where the future is
• Defining adjacent markets
• Learning from parallels
• Reframing your markets
Finding the best opportunities
• Growth wheel
• Criteria to evaluate
• Choosing a better future
Creating a better vision
• Defining a better future 2020
• Working future back
• Vision articulation
Companies to learn from
• Tata’s global growth
• GE’s imagination
Practical tools to apply
• Scenario planning
• Context framing
• Parallel markets
Participant activity
• Creative vision making
STRATEGY
Day 2, morning
Objective
• Making the right choices
• Defining strategy
Strategy is about focus
• The pursuit of value creation
• Growth and profits
• Costs and risks
Strategy is about difference
• Finding a higher purpose
• Sources of advantage
• Relevant and different
Strategy is about winning
• Where to play
• How to compete
• What to do to win
Companies to learn from
• Cemex’s inspiring purpose
• Corning’s better strategy
Practical tools to apply
• Inspiring purpose
• Competitive positioning
• Business strategy
Participant activity
• Making a business pitch
INNOVATION
Day 2, afternoon
Objective
• Strategy into innovation
• Developing an agile roadmap
Business innovation for growth
• Innovating the whole business
• Being bold and disruptive
• Creating a future portfolio
Changing the game
• Changing the way we work
• Finding new revenue streams
• Defining new business models
Developing a strategic roadmap
• Horizon planning
• Creating a coherent journey
• Measuring business impact
Companies to learn from
• ARM’s business model
• IBM Smarter Planet
Practical tools to apply
• Gamechanger Compass
• Business models
• Horizon planning
Participant activity
• Creating a “future manifesto”
+genius
GAMECHANGERS … What can you learn from the most innovative companies?
© Peter Fisk 2013
theGeniusWorks.com
GAMECHANGERS … Innovating your whole business, from insight to impact
© Peter Fisk 2013
theGeniusWorks.com
+genius
© Peter Fisk 2013
theGeniusWorks.com
+genius
Business Strategy
© Peter Fisk 2013
theGeniusWorks.com
Gamechangers toolkit … examples of tools for strategy and innovation
+genius
© Peter Fisk 2013
theGeniusWorks.com
Gamechangers toolkit … examples of tools for strategy and innovation
+genius
© Peter Fisk 2013
theGeniusWorks.com
Gamechangers toolkit … examples of tools for strategy and innovation
+genius
© Peter Fisk 2013
theGeniusWorks.com
Gamechangers toolkit … examples of tools for strategy and innovation
Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter
innovation and better marketing … making sense of fast-changing markets, learning from the next
generation of brands, digital and physical, large and small, west and east, new ideas and practical
solutions … inspiring and enabling you to innovate and win in the exciting new world of business.
In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers,
and is in demand around the world as a strategic consultant and energising speaker.
Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior
management worldwide to “see things differently” – to develop and implement more inspired
strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership
teams, InnoLab is a facilitated innovation process based on deep customer insights and creative
thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a
broad range of development workshops, combining new ideas, next practices and effective action.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,
Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever
marketing. They play by different rules, embracing the growth of emerging markets and power of
digital networks, human design and social entrepreneurship, and they win with better results.
His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars
and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius
explores the left and right-brain approaches to competitive success (translated into 35 languages!),
Customer Genius describes how to build a customer-centric business, Business Genius is about
inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
Peter grew up in the remote farming community of Northumberland, in the North East of England, and
after exploring the world of nuclear physics, joined British Airways at a time when it was embarking
upon becoming “the world’s favourite airline” and managed brands like Concorde.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He works
across sectors, encouraging business leaders to take a customer perspective, and learning from
different types of experiences. His clients include American Express and Aeroflot, Coca Cola and
DSM, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and
Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.
Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of
Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand
Finance and partner of The Foundation, before founding his own business, GeniusWorks.
Email: [email protected]
Twitter: @geniusworks
Website: www.theGeniusWorks.com
Project: www.Gamechangers.pro
PETER FISK … expert in strategy and futures, innovation and marketing