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Production Designer or Art Director
Different people use these titles for basically the same job.
These people design the physical environment of the film or television set to create the mood called for by the script.
They work closely with the producer & director.
They supervise a number of other people.
Production Design Team
Scenic Designers
Model Makers
Carpenters, Painters, Electricians
Costume Designers, Makeup Artists
Property Masters
Creating the SetThe goal is to convince the audience that what they see is natural & real.
You use a combination of camera effects, lighting techniques, audio effects, background & accessory objects between the background & the camera.
You must make the maximum impact on the viewer with a minimum of cost & effort. To accomplish this we use a technique called contrived illusion.
Contrived Illusiono Contrived illusion means that viewers
see only what the camera lens shows them; what the camera doesn't see, doesn’t need to be there.
o So, when designing a set, you don't add anything that won't be within the camera's view.
o Example: For a restaurant scene, we need tables, chairs, plates, silverware, and glasses. We DON’T need to make an actual kitchen to make the food.
Items Used on SetFlats: wall units
Platforms: raised floor units
Props: set pieces used to make the scene look real & complete
Hand props: carried and/or used by talentSet props: stay on the set at all times
Property MasterCreates, finds & organizes all props.
Works with set dresser. Choosing & arranging props is referred to as "dressing the set.”
Can be extremely challenging toLocate real objects for a specific sceneCreate fake objects both safe & believableAdd visual interest without being distractingStay on budget
Balance & Continuity
All items on the set must work together in scale and color. This creates balance in the scene.
Continuity must be maintained, especially with props. The placement of items must be consistent when doing different takes.
Remember!
The MOST important factor to consider
when designing a set is HOW
IT WILL LOOK ON CAMERA.
Cereal boxes fill the shelves in Jerry Seinfeld’s sitcom kitchen.