Creating Value in Wild Seafood - Bord Iascaigh Mharaand,events/Ian,Smith.pdf•Shrimp Balanced...

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Dedicated to Sustainable Seafood Excellence

Creating

Value in

Wild

Seafood

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Forward Looking Statements

This presentation may contain forward-looking statements. Such statements

involve known and unknown risks, uncertainties, and other factors outside

management’s control including but not limited to total allowable catch levels,

selling prices, weather, exchange rates and fuel costs, that could cause actual

results to differ materially from those expressed in the forward-looking

statements.

Clearwater does not assume responsibility for the accuracy and completeness

of the forward-looking statements and does not undertake any obligation to

publicly revise these forward-looking statements to reflect subsequent events

or circumstances.

2


Clearwater Seafoods … Our Humble Beginnings

Founded in 1976 By John Risley and Colin MacDonald

Started as a small, local lobster distributor

A focus on serving customers premium quality shellfish and seafood

products second to none.

Colin MacDonald John Risley

https://www.google.com/url?q=http://www.clearwater.ca/en/home/aboutclearwater/history.aspx&sa=U&ei=Ho4vU8XpDoOSyAGvvoEw&ved=0CD0Q9QEwCA&sig2=ZGBaXLvMARDoLqMZR3hFgw&usg=AFQjCNHA8nNkLvuiWwQAoO1nZF9Tyfjzbw

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Clearwater Seafoods - Today (TSX: CLR)

North America’s largest vertically

integrated harvester, processor, and

distributor of premium shellfish

Largest holder of shellfish quotas in Canada

Frozen – at – Sea processing

Global sales, marketing and distribution

platform

* Widest selection of MSC-certified species of any

seafood harvester worldwide

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Clearwater Seafoods - Today (TSX: CLR)

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Leading Global Provider of Wild-Caught Shellfish

Delivering Superior Customer Value

Powerful Industry Fundamentals

Market, Channel & Customer Diversity

Food Safety, Traceability &

Quality

Broad Portfolio of Sustainable Seafood

Investment in Technology & Innovation

Creating Value in Wild Seafood – 7 Key Elements

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Wild Capture$80 bn

Aquaculture$60 bn

PrimaryProcessing

$60 bn

SecondaryProcessing

$120 bn

Distribution,Procurement

& Trading$80 bn


Valuable License Ownership

Balanced Global Footprint

Strong Presence Across the Value-Chain

Clearwater’s Value Added

Pipeline

• Scallops • Lobster

• Clams • Shrimp

Balanced Species Mix(1)

100% 100%

49%39%

25%

Arctic SurfClams

OffshoreLobster

SeaScallops

ArgentineScallops

ColdwaterShrimp

Clearw ater is a primary

license-holder in all of its

key f isheries

1) Ref lects percent of 2013 net sales.

($ in millions)

Scallops, 38%

Coldw ater Shrimp

21%

Clams, 16%

Lobster, 17%

Crab 4%

Other 4%

China, 16%

Japan, 10%

Other Asia

5%

Europe, 34%

United States

15%

Canada14%

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Quality



Creating Value in Wild Seafood

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18%7%

36%

14%

28%

66%

10% 6%6% 5%2% 2%

2009 2030

North America EuropeAsia Pacific Central / South AmericaMiddle East / North Africa Sub-Sahara Africa

Asia-Pacific middle class sustainable growth provides a stable

source of long-term demand (six-fold growth in consumer

spending forecast through 2020)

Growing incomes have increased demand for high-quality

premium products

Increasing adaptation of premium priced Western-inspired

products

Robust Emerging

Market Demand

Source: OECD, FAO Secretariates and PricewaterhouseCoopers.

Consumer focus on health and wellness driving interest in

“higher-quality” protein, such as seafood

Growing desire for sustainably-sourced food

Desire for “authentic” taste experience (wild-caught vs. farm-

raised)

Attractive

Developed Market

“Mega Trends”

Supplier Pricing

Power

Global demand outstripping finite wild-caught supply sources

Regulatory bodies managing wild-caught fisheries

conservatively to protect long-term supply

Declining growth of both wild-caught and aquaculture

production

Customers willing to pay a premium for high-quality

sustainable supply

19%23%

30%

43%50%

Fish Oil Capture/Wild

Traded/Export

Fish Meal Aquaculture

Projected 2000-2020 Price Growth

% o

f G

lob

al M

idd

le

Cla

ss b

y R

eg

ion


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0

50

100

150

200

250

300

350

400

450

2001A 2002A 2003A 2004A 2005A 2007A 2010A 2015P 2020P

Annual per capita seafood consumption

Historical Disposable Income in China

Per Capita Seafood Consumption in China

6,280 6,860 7,703 8,4729,422

10,49311,760

13,78615,781

17,17519,109

2,253 2,366 2,476 2,622 2,936 3,255 3,587 4,140 4,761 5,153 5,919

0

5,000

10,000

15,000

20,000

25,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Urban Rural

China has become a key

seafood growth market

Processed seafood, amongst other nutritional sources,

meets the consumer’s demand for a healthy and

convenient diet

China is expected to double its per capita spending on

seafood products from 2007 to 2020

Advancing lifestyles and rising disposable incomes support strong long-term demand

Source: Wall Street research and 2011 Global Seaf ood Outlook report.

(Seaf ood purchased in Yuan per capita)

(RMB per Household)

Attractive Long-Term Opportunity in China

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Attractive Long-Term Opportunity in China Retail

“This year the Chinese retail sector is expected to complete a

hat trick. It’s going to become the world’s largest grocery

market, the worlds largest luxury market, and also the largest

e-commerce market”

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Quality




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Global Markets

Worldwide distribution presence

Local sales and marketing teams

On-trend products in all markets

Channel Mix

Multiple touch points to global seafood

consumers

Diverse Customer Base

No single customer represents more than

7% of revenue

Average top-ten customer relationship of

nearly 10 years

Offering the highest-quality in premium, wild shellfish

Widest selection of MSC-certified species of any harvester/processor

Unique, “just-in-time” live lobster distribution system

Industry leading investment in technology & innovation

Clearwater’s Value

Proposition

Global Market, Channel and Customer Diversity

Food Service

45%

Retail 34%

Other 21%

13







Quality




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Widest selection of MSC-certified species of any seafood

harvester worldwide

Broad Portfolio of Sustainably Harvested Seafood

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Clearwater and

E:/Restaurant_GM_AK.wmv

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Clearwater FOCUS: Food Safety & 100% Traceability

Eliminating our Food Safety Risk

1. “Trust, but Verify” philosophy

Meets or Exceeds

Standards

2. GFSI-BRC Accreditation

3. Enterprise wide buy-in and support

4. Education and training

5. Environmental swabbing

6. Product Micro

7. Positive release protocol

17







Quality




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Customer Co-creation

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Clearwater and


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Clearwater and


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Customer Co-creation

https://www.google.com/url?q=http://skift.com/2013/10/23/the-30-best-looking-airlines-logos-in-the-world/&sa=U&ei=PC8vU-6QI5COrQHPw4GoBA&ved=0CC0Q9QEwAA&sig2=1BF-evyqbZiS94uxIatYGA&usg=AFQjCNGqGOdIaT2qRRDCR_z1losReOmdKQ

https://www.google.com/url?q=http://www.canadiandesignresource.ca/logo/air-canada-logo/&sa=U&ei=3i8vU8G0Gc7_qAG3w4GQAw&ved=0CC0Q9QEwAA&sig2=I6jTfhBcgJ4JyTYLDyLLGQ&usg=AFQjCNENGUdBLzitfsV-xaAEP6DPnnMH1Q

http://www.itsabouttravelling.com/wp-content/uploads/2013/05/royal-caribbean-logo.jpg

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New Products & Packaging

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Clearwater & Category Management

Impulse Purchasers

24%

Bargain Hunters

20% Cautious Loyalists

44%

Seafood-Connoisseurs

12%

4 MAJOR SEAFOOD CONSUMER SEGMENTS

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Clearwater & Retail Category Management


25







Quality




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Ship Management Console (SMC) an All-In-One

Onboard Management System Comprising:

•Ship navigation

•Data capture and Warehousing

•Harvest Strategy (pre trip planning)

•GIS applications

•Ocean Floor & Water Column Visualization

•Performance Measurement

•Vessel Management

Technology & Innovation: A Shift From Fishing to Harvesting

2008 2013

No. of Vessels 18 9

No. of Sea Days 3,426 2,707

$ Cost per Lb.

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Multi –Beam Mapping in Sea Scallop

• Identifying Harvest Patterns and Trends

• Directing Ships to Avoid Unproductive Areas

• Utilizing GIS Query Capabilities

• Pre-Planned Routing

• Other Energy Savings Initiatives

• Reduced Carbon Footprint

• Reduced Bottom Impact

Technology & Innovation: A Shift From Fishing to Harvesting

http://gyangreen.com/wp-content/uploads/2014/02/carbon-footprint.jpg

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Investment in Technology & Innovation – Sea Scallops

World Leader in

FAS Scallop Harvesting

Automated Shucking Sorting & Cleaning

• Increased productivity

• Reduced waste & labour

• Ergonomic / Reduced risk of injury

• Improved quality

• Improved size grading

• Increased capacity

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Investment in Technology & Innovation – Hard Shell Lobster

State-of-the-Art RSW Live Lobster Harvesting

Live Lobster Branding

Large Scale Dry Land Live Lobster Storage

Raw HP Processed Lobster

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Investment in Technology & Innovation – Vision for the Future

Underwater Vehicles (AUV’s & Gliders)

Ocean Monitoring Buoys • Salinity

• Temperature • Chlorophyll & Nutrients • Ocean Acidification

Visual Recognition Technology • Identifies target species

• By-catch avoidance • Biomass Monitoring

Dynamic Computer Modeling • Identifies how gear

interacts with the water •Experimental Engineering

Application of Technology Commonly Used in Subsea Exploration & Ocean Research

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Global Market and Customer Exposure


Quality



Creating Value in Wild Seafood – 7 Key Elements

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Thank

You!

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