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July 30th – August 1st, 2013 McCormick Place, Chicago, IL Creating Your Personal Brand Marie Kulik, E2MA
July 30th – August 1st, 2013McCormick Place, Chicago, IL
Creating Your Personal Brand
Marie Kulik, E2MA
What is personal branding?
• Do I need a logo? • Do I need a tagline?
PERSONAL BRANDING
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PERSONAL BRANDING
Personal Branding is what people say about you when you are not in
the room
• The impression you leave• User experience• Your Reputation• Expectations
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PERSONAL BRANDING
The things that make up your personal brand
Unique set of experiences Surroundings
PERSONAL BRANDING
How would I describe my brand?
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PERSONAL BRANDING
How would others describe my brand?
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PERSONAL BRANDING
Putting people in a box
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The FAMILY me…
PERSONAL BRANDING
Funny one Serious OnePretty One
The SCHOOL me – the early years…
PERSONAL BRANDING
Nerds Athletes Brainiacs
Pretty People
Wild Ones Loners Comedia
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The SCHOOL me…a little older but not always wiser…
PERSONAL BRANDING
FashionistasRichies Rocker
sFree
SpiritsPeppy People
NerdsParty Girls
Brainiacs
Athletes
Stoners
LonersPretty People
Comedians
Wild Ones
The WORK me…
PERSONAL BRANDING
Stubborn
Creative
StrategicNaivePeppy
People
DrivenOrganized Bright
Customer
Focused
Over Achieve
r
ScatteredLeader NiceHard
Worker
Learning to speak in your own voice and once you’ve found your voice –
speak in it at ALL times
• How would you define your personal brand?
• What does your brand stand for? • What do you love about your brand? • What parts could use a makeover? • What brands are similar? • What does your brand aspire to be?
PERSONAL BRANDING
STYLE
STRATEGY
STRUCTURE
PRESENCE
PERSONAL BRANDING - THE BRAND CALLED YOU
STYLE Appearance counts
• Be Authentic• Be Happy • Be Yourself
PERSONAL BRANDING
PRESENCE• Be confident• Embrace your fear• Try out being an extrovert• Be Inspiring• Stay Humble• Structure Your Message For Your Audience• Talk less, do more
PERSONAL BRANDING
STRATEGYWhat would you like to accomplish?
• Set a goal • Know your audience• Structure Your Message For Your Audience• Have something unique to contribute
PERSONAL BRANDING
STRUCTUREHow will you deliver your message?
• Be clear• Be consistent• Be interesting• Connect with people and connect others• Listen first, talk second• Exercising your right to say no• Write things down• Don’t be afraid to ask for what you want
PERSONAL BRANDING
Knowing the basics
• Posture• Pitch • The hand shake• Eye contact• Be punctual• F.A.Y.C.• Praise People• Show Gratitude• And again, appearance counts!!!
PERSONAL BRANDING
PERSONAL BRANDING
Learn how to be a DIFFERENTIATOR
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PERSONAL BRANDING
How to Differentiate Yourself
Communicate your value proposition Act out of your strengths Integrate your experiences and areas of expertise Add value to every relationship Be relevant to the person you are engaging Increase your likeable factor and bringing out the
best in others
Your Story
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Your Story
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Your Story
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Your Story
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Now that you’ve established your brand – market it!
• What can you do to build your brand? • How can you make your brand known more
broadly?
PERSONAL BRANDING
PERSONAL BRANDING
Build It! Depending on your target, your approach may be
different Does it look like you, sound like you, feel like you? Does it define what you are selling?
Website/Online Portfolio LinkedIn Facebook Twitter Pintrest
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PERSONAL BRANDING
Make it known!
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PERSONAL BRANDING
Don’t give up, building a solid brand takes time!
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Personal Branding
Questions
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