Date post: | 18-Jan-2018 |
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Creation of brand
Introduction:
Creation of brand -> Concrete processus
To understand and to follow the steps
• A distinctive sign to distinguish the product or service
• A name , a word, a phrase or a visual symbol• A benchmark for consumers
Brand definition
Step 1:Creation of brand
• To find an idea• To submit to the INPI
Step 2:Research
• Market research• To analyze competition• To ensure the existence of potential customers
and interested• To define the target• To analyze the financial requirements
Step 3: Creation of name
• A timeless name • An effective name• An original name
Step 4:Creation of brand identity
• A name• A graphic chart• an ethical• A predominant Message• a global marketing strategy• A line of communication• A range of prices
Step 5:Creation of brand image
• To convey a message• To transmit values• To create a reputation
Apple
• Steve Jobs and Steve Wozniak• Creating a community• Successful mission• The most popular brand
Conclusion:
TO THINK
TO CREATE
TO COMMIT