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INTRODUCTION OF THE BOOK

An account of industrialization lead byTATA

Insights TATA Philanthropy: Vision and

Compassion

Divided into 2 Sections:

Era of 1874 to 1991The Spirit ofAdventure

Ripple Effects

Facts

Liberalization Era 1992-2003


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MILESTONES

1868

In a free enterprise, the communityis not just another stakeholder inbusiness, but is, in fact, the verypurpose of its existence.

J N Tata

Laid foundation of Indianindustrialization

Jamsetji Tata: A Visionary Ahead of His Times

Laid foundation for scientificdevelopment

in India

Undertook affirmative action notmere charity


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1874

The Central India Spinning, Weaving and ManufacturingCompany is set up marking the Group's entry into textiles


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1902

The Indian Hotels Company is incorporated to set up the Taj Mahal Palaceand Tower, India's first luxury hotel, which opened in 1903


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1910

The first of the three Tata Electric Companies,The Tata Hydro-Electric Power Supply Company, (now Tata Power)is set up.


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1911

The Indian Institute of Science is established in Bangalore to serveas a centre for advanced learning.


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1912

Tata Steel introduces eight-hour working days, well before such asystem was implemented by lawin much of the West.


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19171917

The Tata's enter the consumer goods industry,with the Tata Oil Mills Company being established to make soaps,detergents and cooking oils.


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1932

Tata Airlines, a division of Tata Sons, is established, opening up the

aviation sector in India.


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1945

Tata Engineering and Locomotive Company (renamed

Tata Motors in 2003) is established to manufacturelocomotive and engineering products.

Tata Industries is created for the promotion anddevelopment of hi-tech industries.


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1962

Tata Finlay (now Tata Tea), one of the largest tea

producers, is established.

Tata Exports is established. Today the company, renamedTata International, is one of the leading export houses inIndia.


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1968

Tata Consultancy Services (TCS),India's first software services company, is established as a division ofTata Sons.


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1984

Titan Industries a joint venture between the Tata Group and theTamil Nadu Industrial Development Corporation (TIDCO)

is set up to manufacture watches.


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19911991

Tata Motors rolls out its millionth vehicle.(The two-million mark was reached in 1998 and the third million in2003.)


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1996

Tata Teleservices (TTSL) is established to spearhead theGroup's foray into the telecom sector.

Tata Indicom delivers cellular services through its CDMAmobile telephony platform. It has pre-paid and post-paidoptions, enhanced through tie-ups for handsets withleading manufacturers.


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20002000

Tata Tea acquires the Tetley Group, UK.This is the first major acquisition of an international brand by anIndian business group.


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2001

Tata AIG a joint venture between the Tata Group andAmerican International Group Inc (AIG) marks the Tatare-entry into insurance.(The Group's insurance company, New India Assurance, wasnationalised in 1956).

The Tata Group Executive Office (GEO) is set up to designand implement change in the Tata Group and to provide long-term direction.


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2002

The Tata Group acquires a controlling stake in VSNL,India's leading international telecommunications serviceprovider.Tata Consultancy Services (TCS) becomes the first Indiansoftware company to cross one billion dollars inrevenues.Titan launches Edge, the slimmest watch in the world.


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2004

Tata Motors acquires the heavy vehicles unit of DaewooMotors, South Korea.

TCS goes public in July 2004 in the largest private sectorinitial public offering (IPO) in the Indian market, raising nearly$1.2 billlion.


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2006

Tata Credit Card launchedFoundation stone for the

Tata Medical Centre unveiled in Kolkata

TCS launches Indias largest e-governanceinitiative, MCA-21

Tata Steel ranked worlds best steel maker for thethird time by World Steel Dynamics

Tata Coffee acquires US-based Eight O'ClockCoffee


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Tatas join hands with Indigene Pharmaceuticals to build aglobal biopharmaceutical company

Tata Sky satellite television service launched across thecountry

Tata Steel begins construction of R670 million Ferrochromeplant in South Africa

Tata Group acquires 30-per cent stake in Glacau

VSNL rebrands SNO as Neotel in South Africa

2006


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In a giant leap, Tata Steel's acquisition of the Anglo-Dutch steel majorCorus has vaulted

the former to the fifth position from 56th in global steel productioncapacity.


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Implementing these principles over 100 years arepart of organizational development

1912 - 8 hour workday1916 - Social Welfare Scheme launched for employees1920 - Leave with pay1934 - Profit Sharing bonus1934 - Tata Steel responded to earthquake in its Biharprovince with relief supplies

1951 - Planned family norms promoted at communitylevel1970 Included Corporate Social Responsibility in itsArticles of Association1958 - 225 acre Jubilee park created for the citizens of

Jamshedpur1979 - Launched concerted rural developmentinitiatives


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THE SPIRIT

OFADVENTURE

BEGINS.


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Dream about Steel City

Be sure to lay wide streets planted with shady trees, every other

of a quick growingvariety. Be sure that there is plenty of space

for lawns and gardens. Reserve large areas for football, hockey

and parks. Earmark areas for Hindu temples, Mohammedan

mosques and Christian churches.

We are constantly accused by people of wasting money in the

town of Jamshedpur housing, sanitation, roads, hospitals and on

welfare


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Impulse of Learning

What advances a nation or community is not so

much to prop up its weakest and most helplessmembers as to lift up the best and the most

gifted so as to make them of greatest service to

the nation.

- Jamsetji Tata


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Impulse of Learning

Sets aside half of his wealth for establishing university

Amounts to Rs 10 crore of 2002

One out of every 5 Indian ICS was a Tata Scholar

Indian Institute of Science established in 1911

Venture of Tatas, Govt of India & Govt of Mysore

ISCs contribution to India

Central Food & Tech Research Inst

National Aeronautical Lab

Dr C V Raman

Dr Homi Bhabha


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Taj hotel in Mumbai

THE OLD TAJ IS THE SAME------

LIKE A JEWELLED CROWN

-------GREGRORY PECK


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INTRODUCTION OFTAJ HOTEL

The Indian Hotels Company (IHC) is the parent company of TajHotels Resorts and Palaces.

It was founded by Jamsetji N. Tata on December16, 1903.

Currently the Taj Hotels Resorts and Palaces comprises 57

hotels at 40 locations across India


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Cont.

Additional 18 hotels are also being operated

around the globe.

During fiscal year 2006, the total number ofhotels owned or managed by the Company

was 75.

The Taj hotels are categorized as luxury,

leisure and business hotels.


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Cont.

The Taj Luxury Hotels offer a wide range of

luxurious suites with modern fitness centers,

rejuvenating spas, and well-equipped banquet

and meeting facilities.

The Taj Leisure Hotels offer a complete holiday

package that can be enjoyed with the whole

family.


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Cont

It provid

es exciting activities ranging fromsports, culture, environment, adventure,

music, and entertainment.

The Taj Business Hotels provide the finest

standards of hospitality, which helps the

business trips to be productive.

They offer well-appointed rooms,

telecommunication facilities, efficientservice, specialty restaurants and lively bars,

well-equipped business centres, and other

conference facilities


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THE TAJ GROUP OF HOTELS

SEGMENTATION

TAJ LUXURY

HOTELS

TAJ PALACE,

TAJ MAHAL,

TAJ BENGAL,

TAJ WEST END

OFFER FINEST

STANDARD OF

HOSPITALITY &

SERVICE

TAJ BUSINESS

HOTELS:

TAJ PRESIDENT,

TAJ RESIDENCY,

TAJ CONNEMARA,

TAJ BLUE

DIAMOND

OFFER

MULTI CUISINE

RESTAURANTS &

BEST BUSINESS

FASCILITIES

TAJ LEISURE

HOTELS:

TAJ BEACH

RESORT,

TAJ CULTURAL

CENTRE,

TAJ GARDEN

RETREATS

LOCATED AT

BEACH RESORTS,

PALACES, PILGRIM

CENTRES ETC.


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Vision

The Taj Group of Hotels commits itself to the

overall improvement of the ecological

environment, which we are all a part of.

We recognize that we are not owners butcaretakers of the Planet and owe it to our children

and future generations of humankind.

It is our endeavor not only to conserve and protect

but also to renew and regenerate the environment

in which we live and operate


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MILE STONE OF TAJ GROUP

1903The Company opens its first hotel, the "Taj Mahal Palace" in Mumbai,

India.

The Company opens its first five star deluxe beach resort, the "FortAguada Beach Resort" in Goa.

1974

The Company begins business in metropolitan hotels by

opening the five star deluxe hotel, the "Taj Coramandel" inChennai


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1980

The Company opens its first hotel outside India, the "Taj

Sheba Hotel" in Sana'a, Yemen.

1984

The Company entered into a licence agreement to operate

the "Taj West End" in Bangalore, "Taj Connamera" inChennai and the "Savoy" in Ooty.

1989

The Company opens a five star deluxe hotel in Calcutta, the"Taj Bengal


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1990

The Company establishes the Taj Kerala Hotels and Resorts Limited with the Kerala

Tourism Development Corporation.

1998The Company opens the "Taj Exotica" in Bentota, Sri Lanka.

2000

The Company establishes Taj GVK Hotels and Resorts Limited with the GVK

group to operate three hotels in Hyderabad.

2001

The Company is awarded the management contract for the "Taj Palace", Dubai.

The Company launches the "Taj Exotica Spa and Resort" in Maldives.

2002

The Company obtains licenses to manage and operate two leisure hotels: the

"Rawal-Kot" in Jaisalmer and the "Usha Kiran Palace", Gwalior.


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2003

The Company relaunches its flag ship property as the "Taj Mahal Palace and

Tower.

2004The Company launches its first luxury serviced apartments, "Wellington Mews" in

Mumbai.

The Company opens its first economy hotel under the brand "Ginger" in Bangalore.

2005

The Company obtains a management contract to operate "The Pierre" in New York,

USA.

The Company entered into a management contract to operate the "Taj Exotica" inPalm Island, Jumeirah, Dubai.

The Company obtained the operating agreement for the "Umaid Bhavan Palace" in

Jodhpur.


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2006

The Company acquires the "W" hotel in Sydney, Australia

which is later renamed as the "Blue Sydney".

The Company commences operation of its first wildlife

lodge at Mahua Kothi, Bandhavgarh.

2007

The Company acquires the "Ritz-Carlton" in Boston, USA

which is later renamed as the "Taj Boston."

The Company commences operation of its second wildlife

lodge at Baghvan, Pench.


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Wings for a Nation

TATAAirlines in 1932

Carried Mail on Route Karachi-Bombay-Madras

1937 Bombay-Delhi Air Service

1946 Tata Airlines goes public and becomes AirIndia Ltd Air India International Venture b/w Tata & Govt.

1953 Nationalization ofAirlines; JRDChairman

Some criticized - JRD gives more time to Air India


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The Cult ofExcellence

TATAEngineering and Locomotive Company

100 locomotives; 98% indigenous parts

TELCO produces Commercial Vehicles

99.8% indigenous parts

Trained around 1500 ancillary suppliers

Profits should come from productivity and not byraising prices in a favorable market. Our greatest

asset is customer satisfaction. Director, Telco


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The Cult ofExcellence

We did not have to create a lake to produce a

tree. But we did. JRD Tata

Telco plants trees before building workshops

Created artificial lake for the trees

Not building factories but building nation


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Cup ofAwakening

Tata Tea only private company to preserve

National Park

Tatas unique welfare system

14000 houses electrified

Free Medical Care for Employee Family

Free Veterinary Aid for cattle

Small Hospitals in estates Liquor a scourge

Smokeless Chullas

Health exhibitions and Baby Shows


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Treasures from the Sea

Tata Chemicals came into existence in 1939

Tata Chemicals learn production of soda ash

indigenous learning

Adopts surrounding areas to provide adequate

supply of water in scanty rains


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RIPPLE EFFECTS BEGINS


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On Industry

Highly ConcentratedTechnical & Management

Prg

Forefront of apprentice training

Management Training Center 100 courses a

year

Tata Management Training Center, Pune

Government Training Center in Singapore

TCS, Tata Electric trains employees of

competitors

Ri l Eff t O E l


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Ripple Effects: On Employee

Welfare

Joint ConsultativeCouncil

JointWorksCouncil

Joint Dept

Council

COUNCIL SYSTEM

1. Each council had equalmanagement and employee

representation.

2. Joint decision on labor and

industrial problems

When nationalization was proposed, the Tata Workers Union passed aresolution against nationalization.


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Ripple Effects: On Social Services

Employs welfare consultant to plan social

services

Social, Medical & Co-operative services

Tackling Money Lenders

Essential Commodities at cheaper rate

Primary Schools, Sports Clubs, Canteens

Welfare ofEmployees family

Tata Steel is the first Indian company to have a

social audit of its activities.


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Urban Community Development Program 1958

12 community centers

Mothers learn sewing, stitching, handicrafts

Women Adult Literacy Classes

Jamshedpurs School of Hope

In 1970 majorTata Companies incorporated into theirMoA and AoA a clause on their social obligations to

consumers, employees, shareholders, society and the

local community


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Tata Steels Rural Development Society

Assists a total of 276 neighborhood villages

Training in craft and agriculture

CaneWeaving 250 employed ; Investment Rs

18000

E.F Schumacher, author of Small is Beautiful, would

have rejoiced to see so many people so gainfully with

such little investment


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Beyond Business Tata Scholar

Though I can afford to give, I prefer to lend.- Jamsetji

1924, one out of 5 ICS Officials was a Tata Scholar

J C Coyaji ChiefJustice of High Court

B N Rao Judge International High Court, Hague

Dr Jivraj N Mehta CM of Gujarat

K R Narayanan

eyon us ness n versa


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eyon us ness n versa

Trusts

Sir Ratan Tata Dept LSE, (Dept of Social Sciences)

Tata Institute of Social Sciences

Tata Institute ofFundamental Research

Tata Memorial Center for Cancer Research

Tata Energy Research Institute

At a time, when most charities were communal innature, Sir Ratan Tata Trust and Sir DorabjiTrust set

precedent of universal trusts.


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Beyond Business End of Menace

Small Pox Epidemic hits Chotanagpur div in Bihar

Small Pox Eradication Campaign byWHO

Phase I

400 outbreaks discovered in a fortnight

Convincing Adivasis

Phase II

6 months long operations 82 towns & 20,500 villages

10 lakhs saved of 53 lakhs allocated

Phase III

B d B i C ti


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Beyond Business Creating new

Industrial Culture

1911 Eight hour work culture

Western Countries followed 11-12 hours culture

1930 Profit Sharing Scheme

1940 Personnel Department Planned

1950 Three Tier System

AoA and MoA incorporate social obligations

Managing Agents Commission on profit not on

loss


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GLOBALISATION

ANDLIBERALIZATION


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Globalisation

Liberalisation

Market Changes

Technological

Changes

Changing environment of organisations: Principal Constituents


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DRAMATIC TURNAROUNDS

TATA & CORUS: A Case Of Acquisition


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HISTORYOFTATA STEEL

FOUNDER- JAMSHEDJI

YEAR- 1907

PLACE- SAKCHI ON

WESTBENGAL

Tata steel is the 55th in production of steel in

world

The

Tata steel was having its capacityexpansion with its indigenous projects to the

tune of 28 million tones.


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ITS TAKEOVER

IN 1973 it took over flux mines and collieriesnear jharia.

In 1983 it acquired Indian tube company Ltd.

In 1991 acquired ferro-chrome unit ofOMCalleys Ltd. Near Bamnipal in orissa

In feb 2005 acquired singapore based Natsteel

Ltd. In dec 2005 acquired thaialand Millennium

steel .


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TATAAfter Acquisition

Seven member team for this DEAL.

TATA has to pay $12 billion, where 2/3rd wasbeing financed.

Immediate effect on TATA.(10.7%)

After the bidding conflict with CSN, TATA endedup paying more to CORUS.

Still TATA earned operating profits of $840 million

on sales of 5.3 million tonne of steel, whileCORUS earned $860 million on sales of 18.6million tones of steel.


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MERGERS ANDAQUISITIONSMERGERS ANDAQUISITIONS

TATA communications (formerly VSNL) acquiredCEC (ChinaTATA communications (formerly VSNL) acquiredCEC (Chinaenterprises communication) with 50 % stake in June 2008.enterprises communication) with 50 % stake in June 2008.

TATA motors acquired jaguarTATA motors acquired jaguar

and land rovers (UK based)and land rovers (UK based)

with a value of $ 2.3 billionwith a value of $ 2.3 billion

in March 2008.in March 2008.

Telco construction equipmentTelco construction equipment

company acquired Hughescompany acquired Hughes

telecom India (Spain based)telecom India (Spain based)with 79% stake in March 2008.with 79% stake in March 2008.


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RANKS ACHIEVEDRANKS ACHIEVED

TATA SteelTATA Steel 66thth largest steel maker in the world.largest steel maker in the world.

TATA MotorsTATA Motors among the top five commercialamong the top five commercial

vehicle manufacturers in the worldvehicle manufacturers in the world

TCSTCS leading global software companyleading global software company

TATATeaTATATea second largest branded teasecond largest branded tea

company in the worldcompany in the world

TATAChemicalsTATAChemicals worlds second largest manufacturerworlds second largest manufacturer

of soda ashof soda ash

TATATATA

CommunicationsCommunications

worlds largest wholesale voiceworlds largest wholesale voice

carrierscarriers


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Conclusion

I believe this will be the first step in

showing thatIndian industry can stepoutside the shores of India in an

international market place and acquit

itself as a global player

-

Ratan Tata


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GROWTH POINT

FOR

THE FUTURE


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Titan Industries is the world's fifth largest and India's leading

manufacturer of watches. It has several popular brands in its foldincluding Heritage, Aviator, Regalia, Octane and WWF

The Titan portfolio has over 60% share in the domestic market

Share in the organized watch market. To ensure a dominant presence

in the market, the company has showrooms in every nook and corner ofthe country that caters to the needs of every segment of the people.

TITAN STORY..


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COMPANY HISTORY


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VISION..

To be a world-class, innovative and progressive

organization and to build Indias most desirablebrands.


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MISSION..

To create wealth for all our stakeholders by

building highly successful businesses basedon a customer-centric approach and tocontribute to the community.


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EnergyEnergy

The Tata group is a significant player in powerThe Tata group is a significant player in power

generation and is also involved in the oil andgeneration and is also involved in the oil and

gas segment.gas segment.

E.gE.g Energy: north delhi power, tata BP solar (6)Energy: north delhi power, tata BP solar (6)


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Consumer ProductsConsumer Products

The Tata group has a strong and longstandingThe Tata group has a strong and longstanding

business in watches and jewellery, and abusiness in watches and jewellery, and a

growing presence in the retail industry.growing presence in the retail industry.

E.gE.g Consumer products: titan industries, TetleyConsumer products: titan industries, Tetley

group (15)group (15)


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ChemicalsChemicals

The Tata group is one of the largest producersThe Tata group is one of the largest producers

of soda ash in the world. Additionally, it hasof soda ash in the world. Additionally, it has

interests in fertilisers and in theinterests in fertilisers and in the

pharmaceuticals business.pharmaceuticals business.

E.gE.g Chemicals: tata pigments, generalChemicals: tata pigments, general

chemical industrial products (7)chemical industrial products (7)

BEHIND THE TATAS SUCCESS


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BEHINDTHETATAS SUCCESS

STORY

Leadership with trust.

Sound HR.

Failure is an option - as long as you have initiative.Initiative will lead to success.

You can't achieve anything on your own; you needthe co-operation of managers and workers.

Tell the truth. The most important criteria in a leaderis credibility.

Be enthusiastic in following through with your ideas.This will convince the team that you're leading.

Invest in technology.

Learn to delegate. A weak company is one in which

the boss solves all the problems.


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The name of TATA itselfsays it all

TrustAcceptability

TransparencyAccountability


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LAST BUT NOT LEAST

Nation Building

And

SocialW

elfare.


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