CREATIVE
2 CFA Creative Portfolio
A G E N C YO F
T H EY E A R2 0 1 6
at the Construction Marketing Awards
3CFA Creative Portfolio
CFA is an award-winning, full-service marketing and communications agency that specialises in the built environment. With a team of 30 professionals, we provide expertise in marketing strategy, PR, social media, copywriting, creative and print production services, web design and build, video and animation, SEO, media planning, buying and event
management.
With over 30 years’ experience to call
upon, we’re not just another agency.
Since our earliest days we’ve focused
on construction, engineering and
architecture; working for contractors,
product manufacturers, architects, trade
associations, merchants and distributors,
housebuilders and industry standards.
The excellent working relationships we’ve
maintained throughout the construction
industry has secured us a well-earned
reputation as one of the most skilled and
knowledgeable agencies to work in the
sector. We have an innate understanding
of the built environment, helping to
ensure we offer the support and
know-how that delivers tangible results
and a genuine ROI.
CFA is part of the CFA Group, a group of
three companies that includes market
research agency, Real Information and
business incubator, TTK.
MARKETING SPECIALISTS FOR THE BUILT ENVIRONMENT
4 CFA Creative Portfolio
PR & MEDIA CREATIVE DIGITALINTEGRATED
CREATIVE
Our in-house studio produces a range of game-changing creative solutions – everything from eye-catching ads and exhibition stands to 3D animations, innovative direct mail, social content, lead generating e-newsletters and inspirational corporate and technical literature.
We employ experienced MAC designers
as well as more traditional free-hand/
illustration artists to provide a balance
between modern and traditional design.
Our designers create memorable and
influential new brands or refresh existing
ones to help clients position themselves
more effectively.
We work with clients to create
marketing collateral that has visual
impact and creates differentiation whilst
communicating key messages and
enhancing your customer’s experience.
5CFA Creative Portfolio
BRANDING
6 CFA Creative Portfolio
design | construct | perform
BRANDING // ECOBUILD
Following a series of brand development
workshops, in which the context of the name was
debated, we created a new brand for Ecobuild,
the UK’s leading event for the built environment.
The brand was designed to focus on ‘building’
whilst still incorporating ‘eco’, but without eco
being the brand hero. To illustrate the diversity
of the show we created a tag line to show the
different stages of the construction process the
show encompasses.
An infographic style was then adopted to illustrate
key facts about the event
7CFA Creative Portfolio
BRANDING // FUTUREBUILD EVENTS
Branding for company following purchase of
Ecobuild, the UK’s leading event for the built
environment. The brief from the client was to create
a modern and striking brand that represented a
departure from previous owners, UBM.
8 CFA Creative Portfolio
corporation
BUILD CONTRACTING
BRANDING // WOW CONTRACTING
Branding created for new interior fit-out
contractor. The client wanted a brand that would
allow them to differentiate from other contractors
whilst portraying an image of professionalism,
quality and design flair.
9CFA Creative Portfolio
Sustainable Parks
BRANDING // BETTESHANGER SUSTAINABLE PARKS
Creation of a brand identity for a new landmark
parks complex, Betteshanger Sustainable Parks
in East Kent. The branding needed to appeal to
audiences including businesses and consumers
as well as provide the foundations for the creation
of a national destination.
Trajan
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
Museo 700
A B C D E F G H I J K L M N O
P Q R S T U V W X Y Z
Sustainable ParksBusiness and Commerce
Business and Commerce
Sustainable ParksEducation
Education
Sustainable ParksEnergy and Tourism
Energy and Tourism
Sustainable ParksBusiness and Commerce
Business and Commerce
Sustainable ParksEducation
Education
Sustainable ParksEnergy and Tourism
Energy and Tourism
Sustainable ParksBusiness and Commerce
Business and Commerce
Sustainable ParksEducation
Education
Sustainable ParksEnergy and Tourism
Energy and Tourism
Primary colours Fonts
Secondary colours
10 CFA Creative Portfolio
ADVERTISING
11CFA Creative Portfolio
ADVERTISING // BRETT MARTIN
PLUMBING & DRAINAGE PRESENTS
Brett Martin introduces a classy newcomer to itscast of rainwater colours, Anthracite Grey - deliveringa true match for RAL 7016. Available in both ourhigh-capacity Deepstyle 115mm and heritage-inspiredCascade Cast Iron Style ranges, we’ve got new build andrefurbishment covered. So rain or shine, when it comes todurability, performance and maintenance-free looks,these systems are heroes.
For more information on Brett Martin’s cast of colours:Tel 048 9084 9999 or Email [email protected]
www.brettmartin.com
A RealCloud Pleaser
Stylish High Drainage Performance
A Splash Hit
www.brettmartin.com
PLUMBING & DRAINAGE PRESENTS
Tough, reliable and big enough to defy epic challenges, Brett Martin’s Deepstyle 170 rainwater system stands up to everything the elements throw at it. An extra deep 170mm gutter profile delivers drainage capacity to the max for bigger buildings. Robust design ensures mega snow loading capability to BS EN 1462 Load Class H and UV-resistant PVC means looks that last. The iconic factory fitted CLIP & SEAL locks the gutter securely in place for a strong, totally watertight king of the rain.
For more information on Brett Martin’s Deepstyle 170 blockbuster:Tel 048 9084 9999 or Email [email protected]
Colossal Drainage Capacity
Mega Snow Loading Capabilities
Iconic Sealing Performance
When conventional surface water drainage systems can’t cope, you need a hero. Brett Martin’s StormCrate offer serious protection during heavy rainfall, when storm water can become floodwater.
Escape flooding with the power of StormCrate: Tel 01246 280000 or Email [email protected]
www.brettmartin.com
PLUMBING & DRAINAGE PRESENTS
Mega StormWater Capacity
High StrengthCrate
Super Easy toLift by Hand
Brett Martin is a manufacturer of plastic building products. Compared to
competitors, its plumbing and drainage division is relatively small but the
company has a number of unique products and systems. Rather than follow
competitors and create advertisements that featured product images, we
created a series of advertisements that played on product attributes set
against blockbuster movie posters. The advertisements formed a series of
mini campaigns with promotions running through merchants and distributors
with associated prizes such as a trip to New York and cinema tickets.
12 CFA Creative Portfolio
ADVERTISING // SMARTPLY
For further information please contact 0116 257 3415 or visit www.lathamtimber.co.uk
The latest technology.
Customer led innovation.
Products for the future.
Customers told us they wanted the flattest, smoothest, most accurate boards, in the broadest range of sizes, with the widest availability and minimal lead times.
We listened. Then invested.
For further information please contact 0116 257 3415 or visit www.lathamtimber.co.uk
All sizes, great and small.
(and everything in between)
Customers told us they wanted the flattest, smoothest, most accurate boards, in the broadest range of sizes, with the widest availability and minimal lead times.
We listened. Then invested.
For further information please contact 0116 257 3415 or visit www.lathamtimber.co.uk
Customers told us they wanted the flattest, smoothest, most accurate boards, in the broadest range of sizes, with the widest availability and minimal lead times.
We listened. Then invested.
Straight as the proverbial
For further information please contact 0116 257 3415 or visit www.lathamtimber.co.uk
Bored with waiting?
Board without waiting.
Customers told us they wanted the flattest, smoothest, most accurate boards, in the broadest range of sizes, with the widest availability and minimal lead times.
We listened. Then invested.
For further information please contact 0116 257 3415 or visit www.lathamtimber.co.uk
The flattest board. Now even flatter.
Customers told us they wanted the flattest, smoothest, most accurate boards, in the broadest range of sizes, with the widest availability and minimal lead times.
We listened. Then invested.
For further information please contact 0116 257 3415 or visit www.lathamtimber.co.uk
Consistently accurate.
Why tolerate anything else
Customers told us they wanted the flattest, smoothest, most accurate boards, in the broadest range of sizes, with the widest availability and minimal lead times.
We listened. Then invested.
For further information please contact 0116 257 3415 or visit www.lathamtimber.co.uk
A range of thicknesses like never before.
Customers told us they wanted the flattest, smoothest, most accurate boards, in the broadest range of sizes, with the widest availability and minimal lead times.
We listened. Then invested.
For further information please contact 0116 257 3415 or visit www.lathamtimber.co.uk
The smoothest board has
now surfaced.
Customers told us they wanted the flattest, smoothest, most accurate boards, in the broadest range of sizes, with the widest availability and minimal lead times.
We listened. Then invested.
For further information please contact 0116 257 3415 or visit www.lathamtimber.co.uk
It’s here, our smartest OSB yet.
We’ve listened to what you want.
Readily available in a huge range of sizes.
The market leading board with minimal lead times.
The broadest range of thicknesses for every application.
Flat as a board. As it should be.
The smoothest surface for the highest quality finish.
Consistently accurate.
The straightestboard you could
ever need.
Customers told us they wanted the flattest, smoothest, most accurate boards, in the broadest range of sizes, with the widest availability and minimal lead times.
We listened. Then invested.
To promote the next generation of SmartPly, a high-performance OSB, we produced a series of
thought-provoking, illustration-based advertisements. Each advertisement told part of the story of the
new product, with a hero advertisement that encapsulated the whole story.
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Celotex. Whatever the weather
Whatever the project, whatever the size, new build or refurbishment, Celotex can provide you with the ultimate insulation solution.
Offering premium performance and the broadest range of PIR insulation available, Celotex ensures you can achieve better U-values
and thinner solutions.
With outstanding levels of expertise, our technical consultants will provide all the help and advice you need to specify Celotex products
with confidence.
To find out more visit celotex.co.uk
celotex.co.uk01473 820850
Celotex. Help is always at hand
Whatever the project, whatever the size, Celotex’ technical consultants can provide all the help and advice you need to specify
Celotex products with confidence.
You can also visit us online at celotex.co.uk where you can view our full suite of literature and use our popular U-value calculator, which,
with our award winning App can now be downloaded straight to your phone.
With industry leading products and the broadest range of PIR insulation available, Celotex ensures you can achieve better U-values
and thinner solutions.
To find out more visit celotex.co.uk
celotex.co.uk01473 820850
Celotex. Refurbishing Britain.
At Celotex we are working towards improving energy efficiency and reducing carbon emissions of Britain’s housing stock.
With our new Green Deal ready solutions, suited particularly for solid wall upgrades, Celotex continues to offer new and innovative
ways of meeting carbon reduction targets as well as your design needs.
With industry leading insulation performance, supported with BBA certification, specifying Celotex will deliver even better U-values
and thinner solutions; ideal for optimising your space.
For more information on how you can help us refurbish Britain please visit refurbishingbritain.co.uk
celotex.co.uk01473 820850
ADVERTISING // CELOTEX
Operating in a highly-competitive segment of the market - insulation - Celotex required an approach that would
be instantly recognisable and create real brand value and understanding. We worked with Celotex to develop its
brand around the colour pink. This extended across everything it did - from advertisements to literature, vehicle
livery to website. It is now one of the most recognised product brands in the industry.
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ADVERTISING // ECOBUILD
• Discover NEW TECHNOLOGIES & MATERIALS
• Dynamic SUPPLIERS & PRODUCTS
• Meet & network with industry INNOVATORS
• Debate the critical issues - OVER 600 EXPERT SPEAKERS
• FOCUSED, PRACTICAL & INTERACTIVE learning hubs
• Add CPD points to BOOST YOUR SKILLS ranking
Energy
Arc
hit
ec
ture
Design
InfrastructureHousing
Knowledge
Smart
Digital
design | construct | perform0 8 - 1 0 M A R C H 2 0 1 6 E X C E L L O N D O N
Are you ready for the future?
Co-located with
E C O B U I L D I S I S O 2 0 1 2 1 S U S TA I N A B L E E V E N T M A N A G E M E N T S Y S T E M C E R T I F I E D
O R G A N I S E D B Y:L E A D S U P P O R T E R S : P R O U D M E M B E R O F :G O V E R N M E N T PA R T N E R :
L E A D PA R T N E R :
R E S E A R C H & I N N O V AT I O N PA R T N E R :
O F F I C I A L C H A R I T Y:
Register for your FREE ticket: www.ecobuild.co.uk
Are you ready for the future of construction?
Register for your FREE ticket: www.ecobuild.co.uk
Register for your FREE ticket: www.ecobuild.co.ukE C O B U I L D I S I S O 2 0 1 2 1 S U S TA I N A B L E E V E N T M A N A G E M E N T S Y S T E M C E R T I F I E D
O R G A N I S E D B Y:L E A D S U P P O R T E R S : P R O U D M E M B E R O F :G O V E R N M E N T PA R T N E R :
L E A D PA R T N E R :
R E S E A R C H & I N N O V AT I O N PA R T N E R :
O F F I C I A L C H A R I T Y:
design | construct | perform
0 8 - 1 0 M A R C H 2 0 1 6 E X C E L L O N D O N
Co-located with
1,000s of new products from over 800 suppliers within the DESIGN, CONSTRUCTION and ENERGY SECTORS
Three distinct and free-to-attend conference themes reflecting key industry growth areas; HOMES, ARCHITECTURE and NEXT GENERATION
Six focused, practical and interactive CPD-accredited learning hubs: #BUILDCIRCULAR, BUILDING PERFORMANCE, DESIGN, DIGITAL BUILDING, ENERGY and INFRASTRUCTURE REVOLUTION to boost your skill set
Over 600 industry leaders, internationally acclaimed architects and high-profile personalities debating the critical issues of today... Stephen
FryJonathan Meades
Tony Pidgley
Innovative features including:
Alex Bellos, Writer, Journalist
Anna Hill, Founder, Space Synapse
Cathy Newman, Journalist & Broadcaster
David Sheridan, Chief Executive, Keepmoat
Julie Hirigoyen, Chief Executive, UK-GBC
Munish Datta, Head of Plan A & Facilities Management, Marks and Spencer
Pamela Meyer, Founder & CEO, Calibrate
Professor Phil Jones, Chair of Architectural Science, Cardiff University
Rachel Riley, Television Presenter
Richard Francis, Principal, The Monomoy Company
Rowan Moore, Architecture Critic, The Observer, and Architect, 6a
Sadie Morgan, Founder, dRMM & and Design Panel Chair, HS2
Sam Martin, Director, Exterior Architecture
Daisy McAndrew, Journalist & Broadcaster
Timothy Wates, Director, Wates Group
Will Gompertz, Journalist & Broadcaster
E C O B U I L D I S I S O 2 0 1 2 1 S U S TA I N A B L E E V E N T M A N A G E M E N T S Y S T E M C E R T I F I E D
O R G A N I S E D B Y:L E A D S U P P O R T E R S : P R O U D M E M B E R O F :G O V E R N M E N T PA R T N E R :
L E A D PA R T N E R :
R E S E A R C H & I N N O V AT I O N PA R T N E R :
O F F I C I A L C H A R I T Y:
0 7 - 0 9 M A R C H 2 0 1 7
Save the date!www.ecobuild.co.uk
UBTD_14102 Ecobuild Save the date ad.indd 1 29/02/2016 15:50
We created a series of advertisements for the
UK’s largest event for the built environment. The
advertisments had to communicate a number
of different messages - some aimed at enticing
exhibitors and others at appealing to visitors. they
also had to be adapted to different market sectors
such as architecture, housing, building services, civil
engineering and offsite construction.
15CFA Creative Portfolio
ADVERTISING // SAINT-GOBAIN
350 REASONS TO BELIEVE IN THE FUTURE...
www.saint-gobain.co.uk
#SAINTGOBAIN350
In 2015, Saint-Gobain is celebrating its 350th anniversary – a landmark milestone – 350 reasons to believe in the future.
At Saint-Gobain, we provide innovative and high-performance product solutions for all areas of the built environment – whether it’s the construction of a new housing estate, school, hospital or office development or the renovation of existing homes. Our breadth of solutions is unparalleled, and combined with our expertise and experience, makes us THE reference brand in delivering solutions for sustainable habitats.
In the UK and Ireland, some of the best known and respected companies in the construction sector are part of Saint-Gobain.
Saint-Gobain helps meet some of the biggest challenges facing us all: reducing energy consumption, limiting our impact on the environment, and creating a new generation of buildings which are safe, comfortable and energy efficient.
CELEBRATING THE MANY FACES OF SAINT-GOBAIN UK AND IRELAND
At Saint-Gobain we provide innovative and high performance product solutions for all areas for the built environment to enhance our habitat and our daily lives – whether it’s the construction of a new housing estate, school, hospital or office development or the renovation of existing homes. Our breadth of solutions, are unparalled and combined with our expertise and experience makes us THE reference brand in delivering solutions for sustainable habitats.
In the UK and Ireland, some of the best known and respected companies in the construction sector are part of Saint-Gobain. Saint-Gobain helps meet some of the biggest challenges facing us all: reducing energy consumption, limiting our impact on the environment, and creating a new generation of buildings which are safe, comfortable and energy efficient.
In 2015, Saint-Gobain is marking more than its 350th
anniversary – the Group is sharing its optimism and celebrating worldwide its 350 reasons to believe in the future...
THE WORLD HAS NO BOUNDARIESBECAUSE...
SUSTAINABLE HABITAT IS WITHIN OUR REACHBECAUSE...
BECAUSE...
BECAUSE...
TALENT IS INFINITE
SAINT-GOBAIN BUILDS ON THE PAST AND PLANS FOR THE FUTURE
CELEBRATING THE MANY FACES OF SAINT-GOBAIN UK AND IRELAND
BECAUSE...
INNOVATION IS TRANSFORMING THE WORLD
#SAINTGOBAIN350
@SAINTGOBAINUKANDIRELAND
WWW.SAINT-GOBAIN.CO.UK
Campaigns throughout the year to celebrate the Saint-Gobain 350th Anniversary:
• A Virtual Exhibition which will be the main online source of information about Saint-Gobain's history.
• A brand book will be available, it will be the official document of the Saint-Gobain 350th anniversary year. This will also be available in five different languages.
• A ‘Saint-Gobain Game’ for computers, smartphones and tablets. The game will allow players to interact and help each other through a series of challenges focused on building a virtual sustainable habitat to save earths population.
• A film depicting Saint-Gobain will be available in September, showing off Saint-Gobain across the globe.
• An online store will be available from January, Saint-Gobain office and other merchandise will be available to order.
Saint-Gobain in the UK & Ireland consists of 16,000+ employees within over 30 different businesses including some of the best known and trusted brands in the construction industry.
We are proud to offer over 400,000 products that cover the manufacture, distribution and installation of glass, thermal and acoustic insulation, pipes, industrial and construction mortars, high performing plastics, ceramics and abrasives with a series of other interior and exterior building solutions. All of which deliver a wide range of benefits including energy saving, acoustic performance and thermal efficiency.
Learn about how our construction solutions are helping create the future at:
In 2015, Saint-Gobain is celebrating its 350th anniversary – a landmark milestone – 350 reasons to believe in the future.
Saint-Gobain helps meet some of the biggest challenges facing us all: reducing energy consumption, limiting our impact on the environment, and creating a new generation of buildings which are safe, comfortable and energy efficient.
Learn about how our construction solutions are helping create the future at www.saint-gobain.co.uk
#SAINTGOBAIN350
CELEBRATING THE MANY FACES OF SAINT-GOBAIN UK AND IRELAND
To celebrate the
350th anniversary
of global building
product designer,
manufacturer and
distributor Saint-Gobain,
we created a series of
advertisements. Based
around anniversary
brand guidelines, the
advertisements were
designed to raise
awareness of the brands
owned by the company
and key attributes of
the organisation. The
advertisements were
supported with a z-card
that provided more
detailed information
about the company’s
global operation.
16 CFA Creative Portfolio
TECHNICAL LITERATURE
17CFA Creative Portfolio
TECHNICAL LITERATURE // SIKA
For global building product
manufacturer Sika, we were tasked
with creating a series of brochures
for key service offerings such as its
concrete repair solutions.
The brochures had to contain
signifiicant product information
and the challenge was how to
present this in a structured yet visual
manner.
Our approach saw the adoption
of a clean, professional layout,
combined with simple yet effective
infographics, designed to illustrate
key messages.
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TECHNICAL LITERATURE // CELOTEX
Insulation manufacturer Celotex required a series
of technical brochures to cover different products
and their applications. Having decided upon an
application first approach we created a series of
brochures that offered an easy to read yet visual
approach to presenting technical information.
Brand guidelines were produced that enabled the
client a consistent way of displaying information in
a way that was creative and professional.
19CFA Creative Portfolio
TECHNICAL LITERATURE // BETTESHANGER SUSTAINABLE PARKS
For the launch of a new park,
comprising of leisure, education
and business space, we produced a
brochure that provided the reader
with an overview of the ambitious
project.
Including details of all of the project
partners, background to the scheme
and details of its aspirations, we
created detailed maps of the site
and plans of the various buildings
that would form the development.
20 CFA Creative Portfolio
CORPORATE LITERATURE
21CFA Creative Portfolio
CORPORATE LITERATURE // BALFOUR BEATTY
Modular Systems+ is the offisite,
prefabrication facility for Balfour
Beatty’s mechanical and electrical
division.
Working closely with the clients
corporate marketing team, we
created a brochure that illustrated the
capability of the division, focusing on
key attributes such as safety, waste and
quality.
With such an impressive state-of-
the-art facility, we utilised big, strong
imagery to help tell the story.
22 CFA Creative Portfolio
CORPORATE LITERATURE // FRAMEWORK
For offisite, timber building system
contractor, Framework CDM, we
created a series of brochures to
communicate different business skills.
The square brochures were designed
to fit into a bespoke wallet to create
a reference pack that was intriguing
and memorable, reflecting the clients
bespoke and creative nature.
23CFA Creative Portfolio
CORPORATE LITERATURE // CPI EUROMIX
Mortar and render manufacturer CPI
EuroMix required a visually enticing
way of communicating key product
information to specifiers. A departure
from its core audience of bricklaying
contractors, the literature featured
impactful professional photography,
coordinated by CFA.
24 CFA Creative Portfolio
CORPORATE LITERATURE // HADLOW COLLEGE
CFA has worked with specialist land
based college, Hadlow College, for
a number of years, creating annual
reports and prospectuses for full time
and part time courses. Each year the
client has set us the challenge of
creating prospectuses that are visually
different from the previous year and
are seen as a benchmark of modern
design combined with efficient content
communication.
We have created many different
formats over the years and helped
to ensure that Hadlow College’s
prospectuses are admired and
aspired to by many other educational
establishments.
25CFA Creative Portfolio
CORPORATE LITERATURE // CRASH CHARITY
CRASH is the construction industry
charity, assisting hospices and
homeless charity through pro bono
professional services and sourcing
materials. Whilst the charity has a
high industry awareness, there was a
need to educate the industry on how
they could get involved. We created
a series of marketing collateral
including exhibition stands, website
graphics and a fundraising brochure.
A graphical story telling document, the
fundraising brochure provided readers
with a visual way of finding out how
they could support the charity in an
sympathetic manner.
26 CFA Creative Portfolio
CORPORATE LITERATURE // BRIGGS AMASCO
To celebrate 150 years of trading,
contractor BriggsAmasco wanted
to create a one-off brochure that
would capture their history and
achievements.
Given the significance of the
brochure, we encouraged the client
to push the design boundaries to
create a document that was unique,
memorable and would stand the test
of time.
A coffee table book was agreed upon
as it had the required professional
finish and lent itself to maximum
imagery.
Working to a tight deadline, we
sourced photography (from past
to present) and created a number
of illustrations and timelines to
provide a variety of imagery. We also
managed the print and encouraged
the client to employ special printing
effects and finishes.
27CFA Creative Portfolio
WEBSITES
28 CFA Creative Portfolio
WEBSITES // QOB INTERIORS
A new website for interiors contractor QOB. Designed to showcase the
company’s work through the use of full screen images and easy to use
navigation. The site is designed to be fully mobile and tablet responsive.
29CFA Creative Portfolio
WEBSITES // POWELL SYSTEMS
For building energy management provider Powell Systems we created a
modern, corporate website. The website has been designed to feature an
interactive home page image that changes background according to the time
of day to provide enhanced visitor appeal.
30 CFA Creative Portfolio
WEBSITES // FUTUREBUILD EVENTS
A parallax scrolling website for futurebuild, operators of the Ecobuild
event. A small and simple to navigate website but with impact and
strong brand presence.
31CFA Creative Portfolio
OUTDOOR
32 CFA Creative Portfolio
OUTDOOR // CELOTEX
As part of a campaign designed to align insulation manufacturer Celotex with changes to Part L of the
Building Regulations, we sourced and branded a double decker bus. Forming a feature at a major
construction event, the bus went on a three month tour of the UK, delivering CPD to industry professionals.
33CFA Creative Portfolio
OUTDOOR // PROCTOR GROUP
To celebrate the 21st anniversary of its innovation product Roofshield, we created a roadshow vehicle. The
vehicle went on a 21 day tour of the UK, providing bacon rolls and product training within merchants and on
new housing sites and CPD presentation to architects.
34 CFA Creative Portfolio
12
3
4
5
6
DawsHeath
Belfairs Park
BelfairsWoodland
Centre
Welcome toBelfairs Park Wood
You are Here
Belfairs Woodland Centre
Sculpture Trail
Seven Woods Walk
Follow these symbols for different walks and trails
KEY
Tracks
Circular Walk
Prittlebrook Greenway
Short Walk
Bus Stops
Toilets
Restaurant
Scuplture Trail
1 Man of the Woods
2 Dormouse
3 Woodsman
4 Badger bench
5 Heath Fritillary butterfly
6 Animals totem pole
Belfairs Park Wood
Belfairs Nature Reserve
Dodds Grove
West Wood
Valerie Wells Woods
Starvelarks WoodTile Wood
Pound Wood
OUTDOOR // BELFAIRS PARK
As part of its work with the
EU to promote open spaces,
CFA was commissioned by
Southend Borough Council
and the Essex Wildlife Trust
to produce sympathetic
signage for a major
woodland area.
This consisted of information
signs to provide background
regarding local wildlife
to more conventional
directional signage covering
key landmarks and a major
woodland centre.
Although some signage was
produced using conventional
metal sheeting, the majority
was especially designed
to use local materials
grown and coppiced in the
woodland area itself. These
were produced with stunning
effect by the CFA team.
145cm
165cm
250cm
105cm
Interchangeable slat with seasonal opening times
marketing
W E ’ R E A T T H E T O P O F O U R G A M E ,
L E T U S H E L P Y O U I N R E A C H I N G T H E
T O P O F Y O U R S
O F T H E Y E A R 2 0 1 6