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The Branding & Fashion Agency

Who are 3 Colours Rule?

3 Colours Rule was established in 2008. Since then, we have always worked tirelessly with a positive attitude. We only provide a tailored service because we are dedicated, passionate, positive and work with a professional attitude. What makes us unique is our ability to use  our decade of fashion expertise and style insights to create or develop brands, in any sector, that are current and appeal to the market.

We are a fast, efficient and reliable branding & fashion agency.Our mission is to help businesses and individuals unleash their full potential.

Some of our Clients:

What is Branding?

Branding is the visual identity of a company. Branding is the art of creating a unique name and design for a product or service that consumers can recognise.

Branding differentiates a brand in the market against its competitors to attract and retain loyal customers.

Branding is not just about creating a logo, or a website. It is about creating a universe which will support your values, your product, and your company.

Never underestimate the power of branding. This is the most important element of good communication.

Keep in mind that branding can become a competitive asset, if done well. Think about Apple: people buy their products but in reality they buy their brand identity and their values.

Why goodBranding matters?

You want to go for a romantic dinner and you try to figure out the best place to take your special someone. How do you choose the perfect restaurant? Probably, like most people, you search online and check out the reviews.

Good reviews mean good restaurant, therefore a good brand you can rely on. We all know that restaurants value the importance of their reviews to attract customers.

A good online brand perception is important, but does this also apply for your business?

Nowadays, customers and businesses rely on the Internet to find services and products we need. First thing we do is check out a website, social media presence and review platforms to form an opinion about a company before purchasing. It is the same for every business.

Opinions are often influenced by various factors such search engine results, website design & content, social media presence, reviews and listings. The brand reputation of a restaurant will rely on the quality of the food and the service delivered by the staff.

You can influence positively the perception of your brand by delivering the expected or above.

Conceptualisation

Brand concept development including a bespoke marketing & PR Strategy. We work with you to create a unique brand concept that will set your business apart from the competition and most importantly attract your desired target market.

This phase is crucial  in ensuring your business stands out and becomes a key influencer.It’s monitoring and influencing the online branding of a business or brand.

Advertising

To establish your brand, you have to work on getting your brand message out there. You can do that by writing articles for other blogs, invest in online advertising and promoting your company as often as you can. Of course it is important to stand out from the rest, but it is equally important to not be forgotten.

Social Media

Some people start their research on social media. If you have an active profile on major social media platforms, you are more likely to be found and be remembered positively.

Here too, it requires consistency and dedication. This means posting daily updates with information about your brand, articles, pictures which would be of interest to your target audience.

Be patient. Many experts would agree that it takes up to three months to see any results, and perhaps years to establish a great brand.

The work does not end after establishing your brand. You now have to work harder to maintain it right, which is equally as hard.

As you continue to develop your brand, make sure to stay consistent with your hard work, pay close attention to the response your get from your target audience, and lastly always leave room for improvement.

Creation - Visual Branding

In the modern world, your brand presentation is your shop front. It will either entice or repel customers. Let us ensure your brand vision is effectively reproduced online and hard copy designs.  It’s the addressing of negative mentions or reviews.

You should look into branding to:

Create For new businesses aiming to build a good and reliable brand for themselves.

Upkeep For existing businesses aiming to maintain their brand perception.

Recovery For existing brands aiming to improve their brand perception after bad reviews or losing clients.

Establish your online branding

When starting a new business or managing your brand, you should not neglect your online presence. Here are five ways you can build an online brand:

Blogging Regulary update content with blog posts to showcase your expertise, updates on your company, etc. Once a week should be a minimum and more if you can. Your content should always contain your keywords.

DirectoriesJust like the telephone directories, users can search on online directories for company information. When your website is listed, it drives traffic.

ReviewsReviews are important. Did you know that 92% of users read Internet reviews ? 88% of users (according to brightLocal.com) will trust online reviews as much as they trust recommendations from friends and relatives. Encourage customers to review your company and services on the numerous online review platforms. Even asking partners to write reviews about your company can go a long way in impriving your online presence.

The meaning of

ColoursThe right colour choice for your company is crucial. It reinforces your brand position, your message, your values, and your vision. Each colour has its own meaning. Keep in mind that some of them can be perceived differently by diverse cultures. Remember, the right colour combination is as important.

Love, passion, warmth, speed, energy, determination, courage, socialism.

Luck, durability, nature, optimism, calm, safety, freshness, harmony, hope.

Confident, casual, nature, earthy, solid, reliable, genuine, endurance.

Luxury, elegance, Power, night.

Purity, newness, virginity, peace, innocence, simplicity, snow, ice.

Peace, professionalism, loyalty, reliability, honour, trust.

Power, nobility, elegance, sophistication, luxury.

Attention-grabbing, friendship, optimism, intellect, happiness, energy, wealth (gold yellow).

Feminine, love, tenderness, motherhood, sweetness.

Cheerfulness, affordability, enthusiasm, stimulation, creativity.

Danger, blood, violence, anger, bravery.

Failure, sickness, Green is also the colour of Islam. Avoid using it in Muslim countries..

Dirty.

Death, depression, illegality, Black can be perceived as the colour of the life in the traditional Asian culture.

Danger, blood, violence, anger, bravery, White can be perceived as the colour of death in the traditional Asian culture.

Melancholia, boredom, coldness.

Mystery, witchcraft, hyprocrisy.

Cowardice, hunger, conflict.

Lust, colours associated with women.

Low cost, aggression.

How to create a great logo

The logo design is the most important element about branding.It is an embodiment of your company.

The different types of logos:

The word logo:the font of the text must be unique and distinctive.

The symbol or icon logo:the company is represented by a symbol. It has to be original to be memorable.

The letter logo:also called iconographic logo where only one or two letters of the company name are used. The letter has to have a unique design.

The combination logo:it is the combination of the company name and the company symbol/icon logo. These are sometimes displayed together or separately.

The emblem logo:the emblem logo is similar to the combination logo. The only difference is that the company name is merged with the icon/symbol.

Animals can be used as a logo however understanding their meaning is crucial:

Fox: wisdom and rapiditySquirrel: far-sight and rapidity Horse: passion and strength Wolf: freedom and sharp intelligence Lion: nobility, strength and courage

There are a few golden rules you MUST follow to create the perfect logo:

It has to be uniqueIt has to have a strong identityIt has to be easy to rememberIt has to be easy to recogniseIt has to communicate the values of your companyThe colours have to match your brand identity

Advice: Describe your company in 10 keywords and ensure the logo aligns with the above.

How to create a good website?

A website is the front window of your shop, opened 24/7 and accessible all over the world. It has to be inviting and interesting. Few simple mistakes can push your visitors to leave your website quickly:

Loading timeConfusion: too much information, or not enoughA bad designA “cheap” website look which is be perceived a scam

The 8 second test: to check if your website is clear enough, ask someone who has never seen your website to navigate on it for 8 seconds. You succeed the test if the person can describe:

The name of your brandThe brand position on the marketThe product or services you proposeThe colours, values and logo of your company

SEO stands for search engine optimization. The SEO of your website is crucial to improve your rank on Google search.

Create regularly evergreen content with keywords Create links with reputable websites Make your website Google friendly, eg. Mobile friendly, efficient coding Use social platforms to raise awareness and create more links to your website (Twitter and Facebook pages are a must-have nowadays)

The 10 best Free SEO & sale tools

1. GOOGLE ANALYTICS

Google analytics is the ultimate tool to review your website

marketing effort. This tool provides information on your visitors:

number of daily visitors, visitors acquisition sources (Facebook

for example), page they visited, bounce rate and so much more.

Check it regularly to re-evaluate your inbound and outbound

marketing strategy. 

www.google.com/analytics

 

2. Moz (30 day trial)

Moz is an incredible platform for all SEO managers. It offers a lot of

tools, such as a keyword helper, a rank tracker and also analytics.

It reports your website  position and keywords that rank your

website. The strength of Moz is that it gathers all the information

you need regarding keywords trends, your SEO strategy and your

competitors’ SEO strategy. Moz is easy and fast to use.

Try it for 30 days. 

www.moz.com

 

3. Hubspot (30 day trial)

Hubspot is an inbound marketing and sales platform that helps

companies attract visitors, convert leads, and close customers. It

combines the functionality of google analytics, hootsuite, A/B test

marketing email and more. Try it for 30 days. 

www.hubspot.com

 

4. Quicksprout 

Enter your website url on Quicksprout and receive a SEO report

for free. It will give you a wonderful website analysis. It reveals

the issues you should work on to improve your SEO. E.g speed,

loading time, long titles, low keywords etc. It also includes a social

media and competitors analysis. 

www.quicksprout.com

5. Browseo

Browseo reveals  the keyword strategy of your competitors:

keywords, meta tags, H1, H2 etc. You will then be able to improve

your keyword strategy to improve your ranking. 

www.browseo.net

 6. Internet Marketing Ninjas

Internet Marketing Ninjas have created a tool to find the broken

links on your website. With this tool, you will save loads of time. It

is important to not neglect broken links on your website. A broken

link can decrease your website’s ranking as Google prioritises

websites with minimum broken links.

www.internetmarketingninjas.com/seo-tools/google-

sitemap-generator/

 

7. Alyze (French website)

Alyze is a French website but you can always use Google translate

to use it. It analyses the use of your main keywords throughout

your website. Moreover, Alyze enlightens the keywords that rank

your website on search engines.

Alyze.info

 

8. Word2cleanhtml

Word2cleanhtml is simple: copy and paste a word document and

it will « tranform» it into a clean HTML. It is easy to use and it will

make your website more google friendly. A clean HTML content

will help you increase your SEO.

www.word2cleanhtml.com

 

9. Hoostuite

Hootsuite is social media tool which helps social media users

manage their social media accounts more effectively. The free

standard account allows you to manage 3 social media accounts.

The strength of Hootsuite? It allows you to schedule your posts.

It is really useful when you are an entrepreneur and don’t have

much time. Once your posts are scheduled, they automatically get

delivered at the day & time you scheduled. You can also ask for a

confirmation mail once it is online. Furthermore, you can manage

all your accounts at the same time and save time. 

www.hootsuite.com

 

10. Woorank 

Woorank is the perfect tool for SEO beginners. It analyses your

whole website and offers you a free and ludic report. Every error

is found clearly explained so you can correct them. Woorank also

reveals the major issues you should work on, so you can improve

your SEO. 

www.woorank.com

5 Affordable Ways to Advertise With a Small Budget

Entrepreneurship is a wonderful experience. If it was easy, more people would do it but it’s not. Growing your business effectively is a tricky task. How to attract new customers? How to build a strong brand reputation? How to create a great marketing campaign?

One of the solutions is obviously advertising. For a successful advertising campaign you need to have a clear definition of your buyer persona to choose the right channel. If you sell a tailored suit, advertise in a local newspaper in the city. The cost of an advertising campaign is not negligible and must be done efficiently. Let us share with you some low cost and effective advertising ideas.

There are two types of advertising. The Above The Line one ( ATL) is about using mass media. The Below The Line (BTL) which is about using off-media communication. Both can be used with a small advertising budget.

1) Your Brand

What makes Apple Inc different from the other high-technology brands? Their branding is outstanding.When you brand your business effectively you create a psychological imprint in the audience’s mind. This allows you to set your business apart and even become a leader in your field.

Use branding to create a strong brand identity to incite  online and offline  word of mouth. Don’t underestimate the power of social media exposure. This is the first step of any advertising campaign.

Be sure to have a great logo (Download our E-book with information on how to create a logo) and a great brand concept that showcases the value of your brand. The more your brand stands out, the more interest you will generate from media, potential partners and prospects.

2) Your Website must be SEO friendly

Your website is your 24/7 open shop. It sure needs to look great but most important it needs to be found.

Google ranks favourable websites that add content on a regular basis. Add SEO friendly content on a regular basis: share tips to show your skills, add your latest projects, news relevant to your business etc. What are the keywords for your business? Use Google keyword planner to discover keywords that are popular and relevant to your business. If you aren’t a writer, we recommend to hire a SEO consultant to do it. A SEO consultant has further talent in this field and will help you rank your website faster than you doing it on all on your own. If you need a SEO consultant, contact us for further information.

When visitors are on your website, give them an opportunity to leave their contact details with an E-book or newsletter option. These tools give you opportunities to send out email marketing campaigns on a regular basis or updates on your business. Remember, visitors coming to your website are not always ready to purchase your service or product straightaway. This is why it is important to communicate regularly to ensure they think of your company when they ready to take action.

A good website provides an amazing visitor experience, good speed, multi-platform friendly. Wow your audience as much as you can with a great design. The colours have to be attractive and have to reflect your business. Check out 10 Best FREE SEO & Sales Tools  to improve your SEO strategy. For instance, black is the classic colour of luxury.

Moreover, the most common mistake is to put too much information on one page. Put the essential information of the main page and create subpages to provide further information.

Always ensure to have a CTA: a call to action to incite your visitors to leave their information, contact you or purchase your product or service. 

“THERE ARE TWO TYPES OF ADVERTISING.”

3) Social Media

Choose social platforms the best suit your business. Instagram is best for product companies as you can create amazing visuals to present new collections. Facebook, Twitter, Google+ work for most businesses.

Always add links that direct back to your website and #hashtag with keywords related to your business, trends or your brand. It’s important to communicate regularly and consistently.

SlideShare is the best platform to rank on Google Image search results rapidly. Google “3 Colours Rule”, click images and see our results! 

4) Networking Events

Networking is often overlooked. With networking you need to think long term instead of short term. Most importantly choose to attend events with business entrepreneurs who share the same target market.

Don’t sell your company services or products during events, instead  build  business relationships, grow your business network to increase referrals. People buy people. Therefore, people prefer to work with people they have met in person or talked with, therefore people trust.

Check out Evenbrite, meetup or any networking companies for business events. We usually don’t recommend free events. The paid events will attract business people who are more senior, more committed and engaged.

 5) Street Marketing

Street Marketing is about using the street to promote your products or services. It has to be creative to catch people’s attention. It can take the form of a free sample distribution, flyer distribution or an embellishment of a street element that incites social shares.  Street Marketing is efficient and not that expensive but it has to be really creative and approved by the local government. To conclude, there are a lot of ways to advertise your product or service. Online ads tend to be less expensive (or even free) than the offline advertising strategies. Do not rush into buying virtual banners, or blank spaces in newspapers. There are more efficient and less expensive ways to advertise. You just have to be creative.

Remember that all your ads have to fit with your brand identity.

“THE MOST COMMON MISTAKE

IS TO PUT TOO MUCH INFORMATION ON

ONE PAGE.”

“STREET MARKETING IS EFFICIENT AND

NOT THAT EXPENSIVE BUT IT HAS TO BE REALLY CREATIVE AND APPROVED BY THE LOCAL GOVERNMENT.”

The revamp of ImmaculetteImmaculette is a first class hospitality service offering access to the most exquisite holiday homes and stunning resorts. They work passionately with home owners and partners to help local projects and grow small businesses to make the environment a more sustainable economy.

Vision: Become an accreditation body in the luxury holiday letting.

Target: Vacationers looking for luxurious holiday homes.

The former website of Immaculette was neither appealing nor representative of the company’s vision. Plus, there was not enough information to understand the brand identity. It was difficult to understand the services offered and the values of the company. The website failed the 8 second test.

We used white to represent purity and elegance. White also refers to white clean interior of a holiday house, the foam of the sea and white clouds.

The previous logo did not have a strong image because the colours were weak, the symbol wasn’t memorable, and the company name font & strap-line weren’t distinctive.

The combination logo was the best option as the company isn’t well known. To create a strong identity for the brand, the coat of arms was the best option for this luxury brand.

We used deep sky blue to represent peace and relaxation. Blue also refers the sea and sky.

We used gold to represent luxury and prestige. Gold also refers to the sun and the sand. This colour scheme matches the vision of the company and reinforces the message of the brand. The colour scheme was replicated across all marketing materials.

White

Blue

Gold

The logo contains 4 elements which fit with the company profile:

The coat of Arms: the coat of arms is the emboiment of luxury and power. Immaculette aims to be perceived as an accreditation body in luxury letting.

The gold: gold is the embodiment of luxury and nobility. Each client is unique for Immaculette, and is treated like royalty.

The Lions: they are a reference to the royal coat of arms of the United Kingdom therefore the origin of the company.

The slogan: “A Unique Welcome” became “Making a difference through a luxurious experience”. New slogan matches the vision of company. Immaculette aims to offer a luxurious service while helping local communities.

So, we created a more attractive website which truly showcases the brand value and appeals to the target audience. We used a landscape format, which is very trendy among luxury brands. An uncluttered website is a must for luxury services.

We kept the same colour scheme across the website to emphasise the universe and the values of the company. Finally, the information was easy to find and there are a lot of pictures to make it more user friendly.

The visitor’s experience has been improved. Try the 8 second test with the new website.

Ask us for a complimentary brand review. Our team will review your brand image online & offline and provide suggestions to improve your brand. 

Contact us today for a free brand review: Email: enquiries@3coloursrule.comTelephone: 020 8768 2993Website: www.3coloursrule.com

Find us on social media:

Twitter: @3ColoursRuleB2BFacebook: /BrandingAgency3CRLinkedin: 3 Colours Rule

Marketing & Strategy

• Market research and analysis• Business Strategy• Marketing and PR strategy• Digital Marketing• Advertising campaign and integration

Creative Distinction

• Brand name & Slogan creation• Logo• Packaging• Brochure & flyer• Business card• Event banner & stand• Website design & building• Web Development• E-commerce• Promotional video

Event

• Personal branding workshop• Brand experience event• Fashion event

The Complete Start-up Package

First impressions matter. This starts with the way you present your brand. It is crucial for your company to project the right image from the start to maintain its credibility and attract more clients. With this affordable business start-up package you can launch your business more effectively, present it astoundingly and see results swiftly.

Creativity & Business Expertise

We give you peace of mind, reduce risk and improve brand consistency. We are an extension of your team, working to achieve your business objectives. We improve your credibility to build your business value and make your brand sell for you. We make your company stand out and perform better through an effective marketing and branding strategy. Contact us today and find out how we can support your business.