Inspiration Packet
Parts of a Successful Campaign
Emotional
Integrated
Target
Utility
Social Responsibility
Think outside the box
Make a Difference
Target
Consider the activities of the brand’s target
audience and structure your
campaign accordingly.
A good campaign
has a human element.
Emotional
it should make you laugh or
cry.
Consider different types of media to
create lots of touch points.
Integrated
Does your campaign’s
execution serve a purposed
other than as an advertisement?
Utility
Tap into a cause that is relevant to your brand and gives back to its
consumers.Social
Responsibility
Turn unconventional
sources into media. Think
outside the box
Show results that tell the story of
your campaign’s success
Make a Difference