Creative Computing

HEADsUpHigher Education Advanced Dashboard

Agenda

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1. Solution Overview• Solution Description• Business Drivers and Solution Value• Prospect Profile• Solution Packaging• Competitors• Client Success Story/Stories

2. Solution Demonstration3. Technical Overview

• Architecture• Technical Requirements• IBM and Other Components Required and Optional• Implementation Methodology• Support Plan

4. Marketing• Marketing Materials; existing/planned (provide links to

materials)• Planned Events• Qualifying Questions and Objection Handling

5. Partner Information

Solution Overview

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Solution Description

Creative Computing Inc.’s Higher Education Advanced Dashboard (“HEADs Up”) solution is designed to allow higher education institutions to easily and seamlessly integrate existing data sets into highly intuitive and visually compelling actionable insight. Through the use of recognized academic KPI metrics, consumers will be able to view a quick pulse check on multiple collegiate dimensions. Indicators within Admissions, Enrollments, Retention, Graduation Rates, Financial Aid, Finance, and Student Outcomes can provide a visual “story board” and evoke the most appropriate response to data trends.

These performance metrics can be customized based on the academia’s needs and acquired data sets whether they reside in a data warehouse or extractable flat files. Leveraging Cognos technology “HEADs Up” allows collegiate institution`s to quickly integrate their data in a compelling format readable across the enterprise. This enforces standards across departments to ensure data readiness and definitions are aligned. From one simplified view of the data, a consumer is able to navigate to additional insight to understand why trends occur and react accordingly.

Analysts can continue to work with the data to alter departmental metrics and uncover additional correlations in the data to continue to strengthen the case for action. With “HEADs Up”, executives and consumers alike can make better informed business decisions regarding their institution quicker and easier than ever before.

Solution Description

Key Solution Capabilities and Descriptions (Industry Challenges):

- Large Disparate Data sets- No single version / data warehouse or plans years away- Fast to market – need for 1 view for all executives- 3 Key areas are not at same grain of data, competency, data availability and

systemization (Student, Finance and HR)- Core system integrators have point solutions – no one has the data availably for a 360

view of performance- Many attempts at solution have presented limited results

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Business Drivers and Business Value of Solution

Business Drivers (examples: regulatory, financial, operational)- Operational need to see 360 view of performance is new in Higher Education- Competition for students, increase pressure to grow, economy challenges- Need to see all is present – funding for central data repository is limited- HEADsUp proves value of information and presents the typical trusted data

questions for the next step (a central data repository).

Business Value of Solution- Implementation in days not months- No other solution offers the speed of delivery and the - Access to information today to plan Analytic Roadmap (Data Warehouse,

Reporting, Planning and Analytics)

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Prospect Profile / Why They Care / Target Audience

Customer Profile- Higher Education Institutions - Small private to large public institutions

Why They Care- KPI - Admissions, Enrollments, Retention, Graduation Rates, Financial Aid,

Finance, and Student Outcomes- Information needs cross the institution

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Solution Packaging / Pricing / Complimentary Products

IBM Cognos Business Intelligence $1000 per module SPSS, dashDB, TM1 Both onPrem, private and public cloud offerings

Link to IBM Software Product and Capabilities Navigator for list of product names

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Challenge

Solution

Business Benefits

• Need for integrated Executive Dashboard

• Need to see 360 view across systems of record

• Time to implement short

• HEADsUp prepared the data, metadata, reports and dashboards to enable review across Admissions, Enrollments, Retention, Graduation Rates, Financial Aid, Finance, and Student Outcomesnd ad hoc tasks

• Fast to market

• First time 360 view without months of manual data prep

• Light information footprint requirement (no complex data warehouse, modelling, integrity checking and integration)

• Common data elements leveraged without detail integration requriement satisfaction

It IS / IS NOT OK to share this information publicly

JWU Success Story

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Solution DemonstrationLive demonstration screen shots of key capabilities

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Solution Screenshots

Add a variety of screen shots that explain how the solution works.

It is helpful to present in a format of a “day in the life of the users (customers and employees), managers and administrators”.

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Solution Screenshots

KPI choices

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Solution Screenshots

Additional Details through Tab Controls

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Solution Screenshots

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Solution Screenshots

Dynamic Data Displays

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Solution Screenshots

Dynamic Data Displays continued

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Solution Screenshots

Additional Details through “Drill-Through” Target Reports

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Solution Screenshots

Additional Details through “Drill-Through” Target Reports continued

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Solution Screenshots

Additional Details from Drill-Up and Drill-Down Capabilities

Solution Screenshots

Additional Insight from “Do More”

Solution Screenshots

Additional Insight from “Do More”, Changing Measures

Solution Screenshots

Additional Insight from “Do More”, return to Dashboard

Technical Overview

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Solution Architecture

Insert architecture diagram

The Art of Business Analytics

Information Architecture

External

Data Integration

System of Record ELT Data Store Metadata

Model Business

Intelligence Application

AnalyticModel

PortalInterface

Security Model

Usage

Creative Common Business Model

Business Intelligence Portal and Security UsersSource

Solution Presentation

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Technical Components (optional)

Other IBM software or hardware used- All forms of OS supported from Windows and Unix for Cognos Business Intelligence- Database support for MSSQL, Ora, dbII, dashDB, Netezza- Web, desktop and push technology through Cognos

Third Party Software- Standard Cognos Enterprise Business Intelligence, Cognos Express

System Integration- Loose coupling with source system through extracts

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Technical Requirements (Optional)

Platform- Virtualization Software: Any Cognos BI- Operating System Software: Cognos BI- Option: AWS, SoftLayer, IBM Cognos Cloud, CCI Managed Services

Infrastructure- All Cognos BI

Security- All Cognos BI

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Implementation Methodology

We have a core team of 4 subject matter experts for HEADsUp and Higher Education Standard SDLC We are at 3 implementations

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Support Plan

As dashboards (outputs) and data repositories are developed these will be shared with install base

Support for dashboards is available from the consulting team / implementation teams Contact and response as required (typical during business hours) FogBugz

Marketing and Sales Resources

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Marketing Programs

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Webinar series for Higher Ed Direct connection campaign (digital and call campaign) Available marketing resources

- Website- BP site- Advertising- Electronic, Print, Digital Marketing, Social Media

Marketing in development- Self serve solution with contact

Customer Win Link to GSD solution entry

http://www-304.ibm.com/partnerworld/gsd/solutiondetails.do?solution=51970&lc=en&stateCd=P&tab=2

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Events CCI will be (or already have) presented the HEADsUp to potential customers through several outlets (list

planned or prospective events):- Conferences IBM Insight- Challenges for Higher Education - Social Campaign- Higher Ed webinar series

Website

http://www.mycci.com/products/cci/higher-education-advanced-dashboard-user-portal-heads-up/

Brochure (private)

- HEADs UP: http://www.mycci.com/wp-content/uploads/2015/05/Creative-Computing-HEADs-Up-Higher-Ed-Dashboard.pdf

- Higher Education: http://www.mycci.com/wp-content/uploads/2013/10/Creative-Computing_Higher-Education-Brochure.pdf?utm_content=bufferba2b5&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

CRM Connect

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Creative Computing Information

Locations – Providence RI, Toronto ON Geography served – United States and Canada Sales engagement – Contact <Partner Name>

- Sales Steve Scardino Stephen.Scardino@mycci.com - Collaboration Robb Sinclair robb.Sinclair@mycci.com - Inquiry info@mycci.com

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About Creative Computing New England, Great Lakes and Canada – CDN - Head Office Mississauga ON 24 years delivering value in the space IBM Premier Business Partner: Certified to sell, train and deliver

(IM,BA,X,I,Smarter)

Four Practice Focus Areas Higher EducationHealthcareRetailManufacturing

Four Capabilities FocusInformation ManagementBusiness Intelligence Performance ManagementAnalytics and Prediction

Why Higher Education Clients work with Creative

 Our 20 years experience supporting the largest and most esteemed institutions  Our heritage and geographies tied into out success

Deep experience in Higher Education across the “Analytics” stack (IM, BI, PM, AA)  

Real historical and current experience in the full IBM Analytics story Deep experience core Higher Education systems of record and systems of

engagement  Admissions, Student Records, Registrar, Provost/Finance, Alumni/Advancement,

Endowment Ellucian\Banner, WorkDay, PeopleSoft, Argos, Ceridian, Sinclair, Kuali, Kira, Sigma

ProSam, ORAFin

Deep experience current issues in Higher Education   25% of gross revenue comes from customers in higher education IBM looks to us in pre-sales, service and support

Our solutions and assets   Our solution Asset HEADsUp – certified IBM solution

How we help Institutions

By helping our higher education clients with   Recruitment success and recruitment campaign management Student at risk and student intervention program management Student retention effectiveness Advancement/Alumni campaign management effectiveness Faculty and staff succession planning and capabilities forecasting Financial planning and management of discrete resources

 We support higher education clients in these areas with   Identifying the key drivers of better student, institutional and financial

outcomes Gathering and grooming the data to support these insights Preparing and presenting the insights to key members of the administrative

and academic systems Enabling our clients with capabilities to maintain ongoing and develop new

drivers, data and insights to continually monitor and improve outcomes  We have been helping higher education institutions with the “big questions and

challenges” and providing “big answers” since before there was the idea of “big data”.