Date post: | 17-Nov-2014 |
Category: |
Technology |
Upload: | londonhal |
View: | 326 times |
Download: | 0 times |
Creative Content Services
Slide 2
News Agency since 1868
Newswire:Newswire:1,000,000 stories a year1,000,000 stories a year
Slide 3
We’re not just about news
5 Main Divisions:5 Main Divisions:News AgencyNews Agency
ListingsListingsPhoto & VideoPhoto & Video
SportsSportsMeteo GroupMeteo Group
Slide 4
Creative Content services
Slide 7Slide 7
PRPR
BrandBrandEngagementEngagement FunFun
EntertainmentEntertainment InformationInformation
PositioningPositioning SEOSEO
DepthDepth
for your campaign, angled in tone, voice and imageryfor your campaign, angled in tone, voice and imagery
Slide 5
Creative Content services
Bespoke solutionsBespoke solutions
Slide 6
Creative Content services
Specialist in vast range of Specialist in vast range of subject matterssubject matters
Slide 7
Creative Content services
Key USP:Key USP:Content production andContent production and
OutsourcingOutsourcing
Slide 8
Creative Content services
Reputation as trusted Reputation as trusted content creatorcontent creator
““Without your help, Without your help, the public would be uninformed…”the public would be uninformed…”
Slide 9
Creative Content services
Delivered multi-platformDelivered multi-platform
DigitalDigital SocialSocial
MobileMobile
PrintPrint
BroadcastBroadcast
Slide 7Slide 7
Slide 10
Positioning
We work to your brief,We work to your brief,as your seamless production partner.as your seamless production partner.
Slide 11
Educate: Travel features
+ most subjects you can think of!+ most subjects you can think of!
Slide 12
120,000 new images every year + 17m in archive120,000 new images every year + 17m in archive
Brand engagement: Images
across the web, in print, on billboards, planes, from meerkats.. across the web, in print, on billboards, planes, from meerkats.. ……to KitKats!to KitKats!
Slide 13
Visual media: TNR communicationsVisual media: TNR communicationsEngaging video and imagesEngaging video and images
Provide consultancy to help make best impactProvide consultancy to help make best impactPublicity for Rabbids Go Home game launch on Wii:Publicity for Rabbids Go Home game launch on Wii:
37,665 hits on YouTube37,665 hits on YouTube
Fun: Video
Slide 14
Inform, entertain, drive traffic, increase dwell time Inform, entertain, drive traffic, increase dwell time and tie in with other contentand tie in with other content
Inform: Graphics
Slide 15
with content in line with your campaignwith content in line with your campaign(one of largest puzzles suppliers to national and regional media!)(one of largest puzzles suppliers to national and regional media!)
Entertain: Puzzles
Slide 16
Players Club Magazine:Players Club Magazine: exclusive to PFA membersexclusive to PFA members
Inspire: Print
lifestyle, fashion, travel & sports, through features and photoslifestyle, fashion, travel & sports, through features and photos
Slide 17
Fuel conversations: social
•Campaign aimCampaign aim: to build an engaged audience in a short space of time: to build an engaged audience in a short space of time•Subject:Subject: UN Climate Change conference UN Climate Change conference•Campaign length:Campaign length: 5 weeks – behind-the-scene updates + interaction with readers 5 weeks – behind-the-scene updates + interaction with readers
Results:Results:
9,4319,431 highly active fans in highly active fans in 2 weeks2 weeks.. Then to Then to 10,500 fans one week after10,500 fans one week after end of campaign end of campaign
6,3976,397 interactions - interactions - 8383 discussions discussionsAvg Avg 8 people responding8 people responding to each post to each post
Only 5%Only 5% of fans hid updates (in spite of 37 updates p/day) of fans hid updates (in spite of 37 updates p/day)Within 1 weekWithin 1 week, a , a brandbrand approached the Climate Pool with a approached the Climate Pool with a sponsorship offersponsorship offer..
Slide 18
Brand engagement: mobileOK Magazine Celebspotting app Aim:OK Magazine Celebspotting app Aim: Going out listings with celebrity angleGoing out listings with celebrity angle
Provided data from arts & events area:Provided data from arts & events area:•Gig listingsGig listings•ClubsClubs•FilmsFilms•GalleriesGalleries•TheatreTheatre•130,000+ listings130,000+ listings
Partnered with Jeanie Media:Partnered with Jeanie Media:Our data + other providers (TopTable, AA)Our data + other providers (TopTable, AA)
Paid-for app launches this monthPaid-for app launches this monthIn App storeIn App storeFarzad Jamal, Group Internet Controller at Northern & Shell:Farzad Jamal, Group Internet Controller at Northern & Shell:
““Press Association data has been integral to delivering Press Association data has been integral to delivering the OK! Celebspotter App. the OK! Celebspotter App. We can’t wait to see the consumer reaction after the launch”.We can’t wait to see the consumer reaction after the launch”.
Slide 19
Inform and engage: digital
Tailored News Feed for the RACTailored News Feed for the RAC•33,38133,381 visits visits •11,00311,003 landing landing via the tailored news feedvia the tailored news feed page page
Thank you