Creative CooperativeCreative Cooperative

the winning project of the FCG in Wrocław

diagnosis 02

High level of unemployment among youth Big number of unemployed professionals Significant number of unemployed craftsmen

CCI perceived as profitless / useless

Low social capital Low place identification Low level of independent (not corporate mediated) interaction between craftsmen and designers

01 Title page

03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors

objectives 02

Creation of Cooperative (>20 jobs) Bring designers, craftsmen & merchants together Create a local brand

Support local potential and exploit existing ideas

Culture for social change Involve citizens in common action Make it a good practice

01 Title page

03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors

the idea 0301 Title page02 Diagnosis / objectives

04 People / resources05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors

Art graduates & Art graduates & designersdesigners

CraftsmenCraftsmen

MerchantsMerchants

Creative Creative CooperativeCooperative

WHO? WHAT?

Offer products & Offer products & servicesservices

design, production design, production & sale of the & sale of the

itemsitems

paid and unpaid paid and unpaid workshopsworkshops

art service e.g. art service e.g. clothing or site clothing or site

décor for theatersdécor for theaters

3-step business 3-step business modelmodel

cooperative cooperative planningplanning

cooperative cooperative productionproduction

multichannel multichannel distributiondistribution

HOW?

commercial commercial partnerspartners

AdministratorsAdministrators

01 Title page02 Diagnosis / objectives03 Idea

05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors

CraftsmenCraftsmen

DesignersDesigners

MerchantsMerchants

ApprenticesApprentices

the people 04

local medialocal mediaBritish Council & British Council & Wrocław 2016Wrocław 2016

independent artist & institutions of culture

institutions, NGOs & municipality

schools & art colleges

community

commercial partners

AdministratorsAdministrators

01 Title page02 Diagnosis / objectives03 Idea

05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors

CraftsmenCraftsmen

DesignersDesigners

MerchantsMerchants

ApprenticesApprentices

local mediaBritish Council & British Council & Wrocław 2016Wrocław 2016

the people 04

independent artist & institutions of culture

institutions, NGOs & municipality

schools & art colleges

community

resources 04

01 Title page02 Diagnosis / objectives03 Idea

05 Business model06 Brand07 Education08 SWOT09 Schedule10 Authors

Design officeDesign office

Craftsmen Craftsmen workshopworkshop

Meeting place / Meeting place / shopshop

equipment & furnishingsequipment & furnishings

website & promotionwebsite & promotiontools & materialstools & materials

business model 05

01 Title page02 Diagnosis / objectives03 Idea04 People / resources

06 Brand07 Education08 SWOT09 Schedule10 Authors

Cooperative planningCooperative planning

DesignerDesigner

Multichannel distributionMultichannel distribution

Cooperative productionCooperative production

MerchantMerchantCraftsmanCraftsmanconceptconcept researchresearch

DesignerDesigner CraftsmanCraftsmanproductionproduction

MM

commercial shopscommercial shops events & direct salesevents & direct sales own shop & internetown shop & internet

DDCC DD MMMM

business model 05

01 Title page02 Diagnosis / objectives03 Idea04 People / resources

06 Brand07 Education08 SWOT09 Schedule10 Authors

ExpendituresEstimated budget for the period Feb ‘12 – Sep ‘12

frugal budget source ambitious budget source

rental of premises free municipality € 15 000 FCJ

renovation € 5 000 own work / FCJ € 25 000 FCJ / own work

equipment € 2 500 own / donators € 15 000 FCJ

tools & materials € 2 500 own / donators € 60 000 FCJ

website free own work € 5 000 FCJ

promotion € 1 000 own work € 25 000 FCJ / own work

evaulation € 1 000 FCJ € 5 000 FCJ

administration free Wro2016 / BC € 5 000 FCJ / Wro2016

wage subsidies no subsidies - €40 000 FCJ

TOTAL 12 000 € 195 000 €

brand 06

the local brandthe local brand

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model

07 Education08 SWOT09 Schedule10 Authors

local identitylocal identitybottom-upbottom-up

socialsocial

creativecreativeclose / familiarclose / familiar

exceptionalexceptional

fairfair

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand

08 SWOT09 Schedule10 Authors

workshopsworkshops

lectureslectures

joint projectsjoint projects

meetingsmeetings

city tourscity tours

education 07

Strenghts

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education

09 Schedule10 Authors

meets real needs & FCJ’s goalsmeets real needs & FCJ’s goals

rooted in CCI but multi-sectoral rooted in CCI but multi-sectoral

reasonable & balancedreasonable & balanced

bottom-up & synergistic bottom-up & synergistic

limited scale in the initial phaselimited scale in the initial phase

not that innovativenot that innovative

premises / initial investmentpremises / initial investment

too democratictoo democratic

Weaknesses

swot 08

Opportunities

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education

09 Schedule10 Authors

easy to implement & low-costeasy to implement & low-cost

new in Polish circumstancesnew in Polish circumstances

variety of potential partnersvariety of potential partners

flexible, applicable & replicableflexible, applicable & replicable

too daring to gain stakeholderstoo daring to gain stakeholders

profitless in the initial phaseprofitless in the initial phase

some doubts on legal statussome doubts on legal status

macro-financial trend dependentmacro-financial trend dependent

Threats

swot 08

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT

10 Authors

venue, equipment, tools, materials & website

official Grand Opening

start of the work

promotion

legalization & contracts

arranging office, workshop & shop

Feb ‘12

Mar ‘12

Mar ‘12

Sep ‘12

Jun ‘12

Apr ‘12

Apr ‘12

research, analysis, planning

schedule 09

EURO 2012 in Wrocław!

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT

10 Authors

successful story: international net of cooperatives providing job to 200+ people in the CCI sector

recruiting apprentices & cooperation with schools

opening branches in other places

2nd half of 2012

1st halfof 2013

2014

2nd half of 2013

active marketing & brand creation

schedule 09

BartłomiejBartłomiejSkowronSkowron

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT09 Schedule

BartłomiejBartłomiejLisLis

PaulinaPaulinaOgrabiszOgrabisz

authors 10

AndrzejAndrzejMazurMazur

01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 Education08 SWOT09 Schedule

Marcin Marcin JasińskiJasiński

MartynaMartynaRzepeckaRzepecka

&

GregGregMaryniecMaryniec

RolandRolandZarzyckiZarzycki

authors 10