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CREATIVE DISRUPTION
Sanjay KapoorTiEcon Delhi 2014
October 18, 2014
Introduction
•Chairman, Micromax Informatics•Ex CEO – Airtel (India & South Asia)•Ex Board member – GSMA•Ex Chairman COAI•Graduate, Wharton Advanced Management program•MBA from Cranfield School of Management ,UK
Access
Devices
Content & Services
Storage
Analytics
Ecosystem driving mobile data growth
Customer base increased by100 times between 2002-12
Wireless customer base
Tele-density over 75%Stagnating voice, future growth in data usage
India customer base growth (Mn)
Smartphone proliferation is on
VolumesMn units
250205
172156SP
FP
> 2x
2x
Source: Import, IDC, Internal analysis
Mobiles replacing TVs + PCs
Global sales comparison
Content & services flourishing
India
120 Mn Facebook users, 60 Mn WhatsApp
55 Mn+ YouTube viewers
93% of Google searches in vernacular
Storage enabling growth of richer data
Storage cost per GB has crashed to less than 5 cents
Customer analytics to drive adoption
Exploding consumer mobile data traffic
Petabyte per month in India
Source: Cisco, TRAI, A.T. Kearney
513
40
145
Data traffic in India is growing 2X every year, expected to continue
75
Ecosystem still has lot to capture
185 Mn
680 Mn handsets
110 Mn
243 Mn Indian internet users
Source: IAMAI, TRAI, Internal analysis
Mobile internet users
Smartphone users
55 Mn 3G
3G users
Youth is driving the adoption
22% population in age group 16-18 years have smartphone (source: Nielsen Informate Mobile Insights)
~70% of all smartphone users in 18-34 years age
Disruptions in the world
No.1
Linear Non Linear
No.2
Managing scale Managing scale and complexity
No.3
CollaborateCompete
No.4
Local mindset Global mindset
No.5
RelevanceExperience
Data Natives, starting with smart phones
Data Immigrants
Data Aliens
No.6
Data Analytics
No.7
OR ChoicesAND Choices
To sum up..
…It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change”
- Charles Darwin