DOING BUSINESS IN RIO GRANDE DO SUL

CREATIVE INDUSTRY – MOBILE TECHNOLOGIES AND

THE METROPOLITAN CREATIVE ENVIRONMENT

May, 8th, 2012

CLEBER CRISTIANO PRODANOVSecretary for Science, Innovation, and Technological Development

LUCIANO ANDREATTA DA COSTACTO of the Secretary for

Science, Innovation, and Technological Development

MARSAL BRANCOCoordinator of the undergraduate Gaming Development

course at Feevale University

ANDRÉ FAGUNDES PASECoordinator of the post-graduate Gaming Development

course at PUCRS University

HTTP://BIT.LY/LONDONRS

MOBILE BRAZIL

• 250.826.371 active mobile phones (estimated for march´12)

• 5,8% are smartphones, increased 165% in 2011

Sources: Nielsen and Teleco reports, with official data

THE CREATIVE INDUSTRYIS A STRATEGIC SECTORIN RIO GRANDE DO SUL

INDUSTRIAL POLICY

Priority

¡Offshore  industry

Preferen*al

¡Recycling  and  depollu5on  ¡Wind  energy

Special

¡Biofuels  (Ethanol  and  Biodiesel)¡Semiconductors¡Agvantage  health  and  medica5on¡Crea5ve  Industry

 ECONOMY  FOR  RSPriority

Preferen*al

¡Machinery  and  Agricultural  Implements¡Wood,  Forniture  and  cellulose

Special

¡  Petroleum  and  gas  equipaments¡Petrochemicals,  Rubber  products  and    Plas5c  materials¡SoHware¡Eletronics,  Automa5on  and  Telecommunica5ons¡Leather  and  Shoes

¡ Automo5vo  e  implementos  Rodoviários

¡Agribusiness

TRADITIONAL  ECONOMY  FOR  RS

•Livestock:  caOle  ,  pig  and  birds

• Vi5viniculture•          Milk  and  products

•Crops:  Soybean,  Rice  and  Corn

CREATIVE INDUSTRY REPRESENTS 5.6% OF BRAZILIAN CREATIVE

INDUSTRY

INCOMES IN CREATIVE INDUSTRY ARE HIGHER

THAN AVERAGE IN TRADITIONAL ECONOMY

INDUSTRIAL POLICYACTION PLAN

• Boost creative clusters competitiviness:AudiovisualFurnitureFashion

• Increase State incentives and investments for Creative Start-ups

• Promote international trade for Rio Grande do Sul based companies

JewleryMobileGames

SCIENCE, INNOVATION AND TECHNOLOGICAL DEPARTMENT OF RIO GRANDE DO SUL - SCIT

Scientific and Technological Parks´s State Programs

Innovation networks

Pró-innovation Program

Specialized Companies

Innovation and competitiveness

Innovate to undertake

Petro Network

Innovation

New business

High added value

Applied research

Scientific and Technological

Parks

Local Productive Clusters (APL´s)

Scientific & Technologic knowledge

Development

Regional Development

Councils (COREDEs)

1. Alto Jacuí 2. Campanha 3. Central 4. Campos de Cima da Serra 5. Centro Sul 6. Fronteira Oeste 7. Fronteira Noroeste 8. Litoral Norte 9. Médio Alto Uruguai10. Missões11. Nordeste12. Noroeste Colonial13. Norte14. Paranhana 15. Produção16. Serra17. Sul Pesqueiro; Sul Alimentos e Sul Industrial18. Vale do Taquari19. Vale do Rio Pardo20. Vale do Rio dos Sinos21. Vale do Caí22. . Vale do Jaguari23. Alto da Serra do Botucaraí

Environment and Biotechnology; Energy and Oil; Renewable Energy

Design; Shoes and Leather ; Furniture;Turism

Agrobusiness; Biology , Agronomic and Livestock; Biotechnology; Food; Fishing

I n f o r m a t i o n T e c h n o l o g y a n d C o m m u n i c a t i o n ; M i c r o e l e t r o n i c s ; Informatics; Industrial automation

Metal mechanic

I n d u s t r i a l Q u a l i t y ; I n d u s t r i a l Development; Modernization; Industrial Transformation

STATE PROGRAMS

INNOVATION NETWORKS promotes integrationamong Government, Universities and COREDES

PGTEC (Scientific and Technological Parks´s State Program):promotes the consolidation of Parks and stimulates innovative business  

Fig. Location of Scientific and Technologycal parks

VALETEC

• 18 companies

• 260 jobs

• R$ 150 million in sales per year

HAMBURGTEC

• 8 empresas, direct related to Creative Economy

• 25 jobs

• R$ 2,5 million in sales per year

• Both parks are part of Feevale university

TECNOSINOS

• 11 companies inside

• All connected to creative economy

• Part of Unisinos university

HIGHLIGHTS IN EDUCATION FOR THE CREATIVE INDUSTRIES

• Rio Grande do Sul has over 40 undergraduate courses for the Creative Industries

• Over 2.000 studentes applies in related courses yearly

CREATIVE AXIS

• Strong concentration of companies, universities, techparks and institutions in the Metropolitan Area of Porto Alegre

NATURAL STORYTELLERS, MORE THAN 80 YEARS

BROADCASTINGRADIO AND 50 TV

VIVID CINEMA SCENE, WITH A TRADITIONAL FESTIVAL AND

A LOCAL SCENE THAT EXPORTS TALENTS

2009

2010

2011

2012-14

A PIG´S DREAMS GAME, CREATED BY ONE DEV, GOT

MORE THAN 150.000 DOWNLOADS IN LESS THAN ONE YEAR FOR IOS DEVICES

MOVIEGAMES STARTED LAST MARCH, MAKING AUDIENCE

PLAY A QUIZ WITH THE CINEMA SCREEN BEFORE

MOVIE STARTS

TECNOPUC

• 88 organizations installed, generating more than 5.500 jobs

• Microsoft, Dell, HP, Thoughtworks, and Futura Networks inside

• Audiovisual Tecnological Center for Rio Grande do Sul

• Partnership between State Government, Rio Grande do Sul´s Foundation for Cinema and PUCRS University

• Based on integration with university, private enterprises and government.

AudiovisualCluster

CompleteInfrastructure

PermanentTraining

Laboratories

• Located inside Tecnopuc III, an area of 33.000 square meters

• 5.000 square meters only for TECNA

• 30 minutes away from Downtown Porto Alegre and 45 minutes away from Salgado Filho Airport

• Constant focus on sustentability

• Connected to PUCRS and UKTI partnership

GAMING IN BRAZIL

• Active online population: 45 million

• 35 million active players

• US$180 million spent on mobile games, estimated for 2011

• 24 million play in mobile devices (69%)

Source: New Zoo report

Game developers association

15 developersOrganize market

Business and governamental Interface

marsal@feevale.br+55 51 3586.8800 r. 8627

+55 51 9705.5439

Digital content mobile-internet

Ludema Game Studio

Digital content / mobile-internet

Aquiris Game Experience

Digital content / mobile-internet

Cupcake Sweet Entertainment

Digital content / mobile-internet

Decadium Studios

Digital content / mobile-internet

Devanium Studio

Digital content / mobile-internet

Napalm Studio

MobileGames•  PartnershipwithNokiaandMicroso3

•  iOSandAndroidforthenextmonths

DesktopandTablets•  Focusondigitaldistribu?onchannels

•  Touchscreen‐friendlydesign

Prospec6ng•  Publishingpartnerships

•  Fundingofupcomingprojects

•  Brazilianmarket(through“LeiRouanet”incen?ves)

StartupCompany•  FoundersofSouthlogicStudios(1996)‐acquiredbyUbiso3(2009)

•  PUCRSisakeypartner(Post‐Gradua?onCourse+TECNOPUC)

Digital content / mobile-internet

Rockhead Games

MobileGames•  PartnershipwithNokiaandMicroso3

•  iOSandAndroidforthenextmonths

DesktopandTablets•  Focusondigitaldistribu?onchannels

•  Touchscreen‐friendlydesign

Prospec6ng•  Publishingpartnerships

•  Fundingofupcomingprojects

•  Brazilianmarket(through“LeiRouanet”incen?ves)

StartupCompany•  FoundersofSouthlogicStudios(1996)‐acquiredbyUbiso3(2009)

•  PUCRSisakeypartner(Post‐Gradua?onCourse+TECNOPUC)

Digital content / mobile-internet

Audax Dreams Entertainment

Fantasyworldbased

onbrazilianindian

ethnoecology

Tradi5onalCheckersGametakes

advantageofthenewtechnologies

EntertainmentNetwork

withsupportforin‐game

adver5singinnewmedias:

texture,3Dobjects,music

andsoundeffects.Allof

themaredelivered

dynamicallybysystem.

Gamesites:+20portalspublishingfreegamesforbraziliancasualgamers.

Visitwww.murastudio.comandseemoreaboutusandwhatwedo.

SomeofourProducts

Digital content / mobile-internet

Mura Games

Digital content / mobile-internet

Braza Games

Digital content / mobile-internet

Drecon Entretenimentos

Drecon Entretenimentos

Digital content / mobile-internet

Monster Bed Game Studio

Digital content / mobile-internet

Sword Tales Studio

Software and Hardware Simulators

Creative cities

THANK YOU

Cleber Cristiano ProdanovLuciano Andreatta da Costa

gabinete@scit.rs.gov.br

André Fagundes Paseafpase@pucrs.br

Marsal Brancomarsal@ilinx.com.br