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creative, innovative, attractive... www.magnetic-london.co.uk [email protected] facebook.com/magnetic.london @MagneticLondon #getmagnetised
creative, innovative, attractive...
facebook.com/magnetic.london@MagneticLondon
#getmagnetised
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
KAAN AYDOGMUS
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
DESIGNFOR PRINT
Books, Magazines, Adverts, Catalogues, Corporate
Stationery, Posters, Leaflets, Menus
DIGITALDESIGN
Web Design, App Design, Game Design, Graphic Moving
Images, Mini Videos, Presentations
VIDEO BROCHURES
Brochured with embedded LED screens in them.
Impress your audience, get your message delivered
in a unique way.
AUGMENTED REALITY
The link between paper and screen.
Printed material becomes ‘clickable’
BRANDING & LOGO DESIGN
Logo, Corporate Stationery, Branded Products
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
AUGMENTEDREALITY
Where print becomes aliveAugmented Reality (AR) allows digital content - videos, images, links - to be connected to items in the physical world.
or in another words...
Imagine an invisible layer of contents which can only be seen through a special window (in this case through smart devices).
Augmented reality The digital world The physical world
Interaction with physical world parts
Physical objects(e.g. printed media)
Digital media on CD ROM
On the webNew media designed for the web
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
CURRENT PLAYERS
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
WHAT CAN YOU DO WITH IT?
Media
Watch a video
Listen
View slideshows or presentations
Download and play songs directly from iTunes Store
The possibilities with AR
Social networks / sharing
Facebook like
Facebook share
Facebook comment
Tweet
Follow on Twitter
See live Twitter feed
Pin it
Share by e-mail
Basics
Make a phone call
Send e-mail
Visit website
Shop online
Download apps
Add to contacts
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
WHAT CAN YOU DO WITH IT? More possibilities with AR
Printed material becomes ‘clickable’
Custom designed buttons
360º real product imagery (rotate and view the product from every angle)
360º panoramic tours
Maps
Polls
Any custom html widget
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
WHAT CAN BE DONE
360 panoramas
Huge advantage for tour operators, airlines, cruise lines and hoteliers.
You could use AR to embed phone or email buttons or booking forms, allowing clients to get in touch with just the tap of a button.
Exclusive video interviews with the hotel manager
Similarly, a customer visiting from overseas could scan a menu to find versions translated into a range of languages.
Nutritional information, ingredients and shopping lists, how to videos.
Even the hotel key can become a placeto get in touch with clients.
Customer surveys
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
RELEVANTWhat would your target
group like to see?
INFORMATIVEAdd value to printby letting readers
know more!
EXCLUSIVETry to create
exclusive content only available in AR
INTERACTIVEReaders do not justwant to consumecontent but alsointeract with it
ENTERTAININGEntertaining content is more memorable, and
creates a positive image of your brand
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
CAMPAIGN INSIGHTS - STATISTICSWe provide you a better insight about your campaigns
Total interactions
Unique user counter
Users by country
Page and button level stats
Option to have this data as an Excel .csv file
All online activity is mirrored and visible on Google Analytics too
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
BENEFITS - ADVANTAGES
INNOVATION AND
EXCITEMENT
Enrich reader experience
Interactivity comes in a playful manner
Has a ‘WOW!’ effect
EASIER THAN APP DESIGN
Keeps the print alive
Complements printed content
Breaks the boundaries of the page
A lot cheaper than having an iPad app designed
BETTER THAN QR CODES
Works with image recognition technologies - no need for a
code on the page
No need to scan again and again. Scan once, and your content is ready as you flick
through the pages
Reader activity is measured in detail - advanced stats
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
BENEFITS - ADVANTAGES
BOOST CLIENT ENGAGEMENT
Enhance your content with rich, dynamic digital
information and better engage with your audience.
INNOVATE AND DIFFERENTIATE
Get on the cutting edge of technology that can set your
business apart from the competitors.
KAAN AYDOGMUS
[email protected]@kaanaydogmus
THANK YOU!
www.magnetic-london.co.uk@MagneticLondon | #getmagnetised
