Date post: | 15-Jul-2015 |
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“Target the audience you’re missing”
The Global Opt-in Premium Advertising Network
CREATIVE LEADERSHIP
Project n 3: Internship company problematic
Who is Mediafed?
• Global leader in RSS advertising
• Work with over 80% of worlds premium publishers
• Provide an ‘Opt-in’ premium advertising network
• Clients include all the major global brands
RSS Monthly Reach
GLOBAL: 200 million RSS users 2 billion RSS Impressions
Mediafed’s presence
Europe: 50 million RSS users300 million RSS Impressions
Creative leadership
Story:
• Marketing budget is the first budget restricted during crisis in a company
• Sellers are doing less sales
• Motivation drop down
• Waste of money
Creative leadership
Threats:
– Objectives are not reach
– More pressure
– Less money
– Bad atmosphere
How to stimulate sales in a crisis times?
Problematic
How to stimulate sales in a crisis times?
Solutions
– Give objectives with premium
– Organized business games
– Organized team building
– Encouragement, valorization
Give objectives with premium
• With objectives, employees will focus on it and do their best to reach it.
• Premium– Personal motivation for the employee
– Good thankfulness
– Motivation to do more and more
Organized business game
• Business game will bring:
– Competition
– Stimulation
– Challenge
– And sales will rise
– Allow to get off the daily routine
Team building
• Bring challenges
• Create memories
• Make the best cohesion
• Avoid getting bored at work
• Enable to know your team outside the office
Valorization
• Valorization is the best thing for the well being of employees
• Give responsibilities allow employees to feel involve in the success of their company
• Gratitude:– Avoid employees to get bored
– Personal recognitions is really important
– Stimulate motivation to work well for the company
Conclusion
• To stimulate sales in a crisis times, the best things to do are:
• Bring cohesion in your team
• Involve employees in decision making
• Give personal recognition
• Organized event out of the office