CREATIVE MEDIA!Examples of creative media placements / executions

Brand Mashup• 2012 Mad Men collection was debuted on a NY to LA

flight, turning the airplane aisle into a catwalk. • Included Mad Men branded napkins, placemats and even

a special cocktail menu (of course) for the flight. • Passengers took pictures and uploaded to Facebook,

twitter, and other social media networks.

#BRMadLive Link to You Tube video

Augmented Reality Newspapers• Philadelphia Inquirer• New technology brings print ads to life• Future of newspapers?

Link to You Tube video

Augmented Reality Experiences

• Experiential marketing• Creating an experience

with a brand• Creates social sharing /

content• AppShaker case studies• Disney in Times Square

Puma & Pandora• Pandora launched a series of workout stations

• 80’s cardio, hard-rock strength training, country fitness and alternative endurance training.

• PUMAGILITY, PUMA sponsored every workout station on Pandora throughout the month of February

• Pandora listeners using mobile devices or the Web will see PUMA ads on Pandora’s workout genre tab, inside each workout station, along with PUMAGILITY banners and skins.

• Audio ads played every hour

Burt’s Bees Billboard

• Before & After billboard• Minneapolis was selected as the test city because of

its quirky reputation and cold, dry-skin-friendly, climate.

• Billboard was affixed with post-it notes; 1,300, in fact. • Each piece of paper had a $3-off coupon on the back. • As each sticky note was removed, a new, glowing

face was revealed• Link to video

• Created by Baldwin& (Raleigh Agency)

Billboards• Design• Smells

• Steak• Blueberry

Muffins

• Designed by Boone/Oakley (Charlotte)

• Obie Award winner

• OAAA Creative Center

Others…• Billboard recycling into bags• Cover tips wrap to ad• Stickers in magazine• Web key (jumpdrive) mailer