Creative Problem Solving- 1 © Minder Chen, 2013-2014

Creative Problem Solving

Minder ChenProfessor of MIS

California State University Channel IslandsMinder.chen@csuci.edu

Creative Problem Solving- 2 © Minder Chen, 2013-2014

What is Design? – Tom Kelley

• Not just problem solving – creative leap

• Messy – No right answer

• Takes a point of view – or many POVs

• Calls for vision and multiple minds

• Open attitude – many solutions

• Learned from experience with reflection

• Requires a feel for the materials

• Starts with broadening, followed by narrowingDivergent Thinking Assimilation Convergent Thinking

• Requires ongoing mindfulness 用心Compiled by Scott Klemmerhttp://hci.stanford.edu/cs147/

Creative Problem Solving- 3 © Minder Chen, 2013-2014

Quantity over Quality

The best way to get a good idea is to get a lot of ideas.

– Linus Pauling

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IDEO Brainstorming Rules & Tips

• Defer judgment• Encourage wild ideas• Go for quantity• Build on the ideas of others• One conversation at a time• Stay focused on the topic• Be visual

1. Number and record each idea – let’s try to get a hundred ideas, motivates participants

2. Write the flow of ideas in a way that is visible to the group

3. Make sketches, mind-maps, diagrams, . . .

Creative Problem Solving- 5 © Minder Chen, 2013-2014

SCAMPER Method for Brainstorming (Eberle, 1971)

Substitute What could be used instead of an existing component?

Combine What could be added to an existing product? Adapt How can it be adjusted to suit a condition or

purpose? Modify, Magnify, & Minify

How can the color, shape, or form be changed? How can it be made larger, stronger, or thicker? How can it be made smaller, lighter, or shorter?

Put to other uses

What else can it be used for?

Eliminate What can be removed or taken away from it?

Reverse &Rearrange

How can it be placed opposite its original position? How can the pattern, sequence, or layout be changed?

Creative Problem Solving- 6 © Minder Chen, 2013-2014

Bodystorming

• Paul Bennett: Design is in the details• http://www.ted.com/talks/paul_bennett_finds_design_in_the_details

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Creativity and Teamspirit• One doesn’t manage creativity [but nurtures]

• One manages for creativity (i.e., creative process)• Tap ideas from all ranks (using multidisciplinary teams)

• Lone inventor myth Encourage and enable collaboration

• Enlightened trial and error (of a creative team) succeeds over the planning of lone genius.*

http://www.youtube.com/watch?v=M66ZU2PCIcMSource: https://www.youtube.com/watch?v=JkHOxyafGpE (1of 3)

http://v.youku.com/v_show/id_XNDczMzEzNjY4.html

Creative Problem Solving- 8 © Minder Chen, 2013-2014

Evaluation

https://www.twilio.com/blog/2011/12/sketchnotes-twiliocon-2011-through-a-pencils-eye.html

Creative Problem Solving- 9 © Minder Chen, 2013-2014

Creative Problem Solving Process

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Divergent and Convergent Thinking

http://keyholesoftware.wordpress.com/2011/12/20/setting-the-stage-for-the-agile-retrospective-organizational-culture-of-collaboration-and-feedback-the-facilitator-and-creating-a-safe-environment/

Creative Problem Solving- 11 © Minder Chen, 2013-2014

Diverge vs. Converge

Source: Gerard J. Puccio, etc., Creative Leadership: Skills That Drive Change, 2010, Sage Publication.

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Benefits of Defer Judgment

Source: Gerard J. Puccio, etc., Creative Leadership: Skills That Drive Change, 2010, Sage Publication.

Creative Problem Solving- 13 © Minder Chen, 2013-2014http://www.idea-sandbox.com/destination/2007/10/osborn-creative-problem-solving-process/

Creative Problem Solving- 14 © Minder Chen, 2013-2014

CPS v3.0

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Idea

• Are ideas– Free/cheap?

– Worth spreading and live on?

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The Creative Process

http://www.creativehuddle.co.uk/creative-process/

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The Creative Process

http://criticalcompanions.files.wordpress.com/2011/08/art-therapy-model1.jpg

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The Creative Process

(link)

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The Creative Process

http://www.creativehuddle.co.uk/creative-process/

Creative Problem Solving- 20 © Minder Chen, 2013-2014

Creative Skillset, Culture, and Leadership

http://www.creativehuddle.co.uk/wp-content/uploads/2014/01/Creative-Huddle-Overview.pdf

Creative Problem Solving- 21 © Minder Chen, 2013-2014

A Creative Organization’s DNA

http://www.creativehuddle.co.uk/wp-content/uploads/2014/01/Creative-Huddle-Overview.pdf

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Conceptual Combination• putting two unlike things together and then imagining what the combination

might be applied to or used for. Take one concept from column A and any other concept from column B. What would such a thing look like? What can it do? And be used for? Now, switch the words around. It's not the same object anymore. How does it look now, what does this one do, and what's the new use?

http://cep818.wikispaces.com/Chapter+1+Skills

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Imagination

Creativity necessitates the employment of existing concepts in novel ways, and therefore requires conceptual combination. Surprisingly, this contribution seems to be limited. Conceptual combination is a significant contributor to convergent thinking, but not divergent thinking (??). (link)

以概念結合理論為基礎的想像力測驗之編製Construction of an Imagination Test Based on Theory of Conceptual Combination

洪瑞雲 (Ruey-Yun Horng) ； 王精文 (Ching-Wen Wang) ； 拾已寰 (Yi-Hwan Shyr) ； 李泊諺 (Po-Yen Lee) ； 王愉敏 (Yu-Ming Wang)

測驗學刊 ； 60 卷 4 期 (2013 / 12 / 01) ， P681 – 713

http://thesis.topco-global.com/TopcoTRC/2014_Thesis/H0034.pdf