Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
Applying Design Thinking to International Student Recruiting
Creative Problem Solving
at its Best
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
Presenters Agenda
Benjamin WaxmanIntead, USACEO
Patricia TozziIntead, USADirector of Marketing Strategy
• What is Design Thinking all about?
• Group Dynamic
• Presentations
• Wrap-up
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
What is Design Thinking all about?
“Design thinking is a process for creative problem solving.”~ Coe Leta Stafford, Managing Director IDEO U
Empathy (keeping it human-centered)
Ideation (generating a lot of ideas)
Experimentation (testing)
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018 4
I have to solve this problem!
Becomes
I have to observe this situation.
What must I understand?What is the need?
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
What is Design Thinking all about?
Mindset shifts to ways of asking questions differently —forcing your thinking to consider a new way of looking at problems
Starts with broadening, followed by narrowing
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
The Design Thinking Process (IDEO and Stanford School of Design)
Empathize
Define
Ideate
Prototype
Test
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
The Design Thinking Process (IDEO and Stanford School of Design)
Empathize
To create meaningful innovations, you need to know your audience
• Empathize and care about their lives• Capture the mindsets and needs
of the people you're creating for
How? Be open, curious, listen to stories, ask lots of “why?”, observe, and reflect
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
The Design Thinking Process (IDEO and Stanford School of Design)
Empathize
Define
Frame the right problem so you can create the right solution.
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
The Design Thinking Process (IDEO and Stanford School of Design)
Empathize
Define
Ideate
Brainstorm!!! Don’t worry about coming up with the “right” idea.
Generate the broadest range of possibilities…the more ideas you bring up, the higher the probability of generating a great idea! A great solution!
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
The Design Thinking Process (IDEO and Stanford School of Design)
Empathize
Define
Ideate
Prototype
Build to think… and test to learn
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
The Design Thinking Process (IDEO and Stanford School of Design)
Empathize
Define
Ideate
Prototype
Test
Learn about your solutions, assumptions, and your audience
Adapt to what you learn
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
Ready to roll up your sleeves?
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018 13
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018 14
Your international student do not feel comfortable
when they arrive on campus
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
DESIGN THINKING PROCESS
Team work: Instructions
1. Put yourself on your student’s shoes and reflect on the problem. Why does that happen?
2. Identify student’s needs/expectations and how your institution can meet them
3. Map stakeholders who are part of the problem statement
4. Give each stakeholder a level of importance/impact on the problem-solving process
PROBLEM STATEMENT
Your international student do not feel comfortable
when they arrive on campus
GROUP ASSIGNMENT
1. Organize in groups
2. Choose a group leader
3. Design Thinking
4. Present your group’s results in 5 min (or less)
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
Remember…
Empathize
To create meaningful innovations, you need to know your audience
• Empathize and care about their lives• Capture the mindsets and needs
of the people you're creating for
How? Be open, curious, listen to stories, ask lots of “why?”, observe, and reflect
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
Helpful tips
Consider Stakeholders as Chess Pieces
Which pieces are most important?
Do you have an offensive attack?
Do you have defensive positions?
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
DESIGN THINKING PROCESS
Team work: Instructions
1. Put yourself on your student’s shoes and reflect on the problem. Why does that happen?
2. Identify student’s needs/expectations and how your institution can meet them
3. Map stakeholders who are part of the problem statement
4. Give each stakeholder a level of importance/impact on the problem-solving process
PROBLEM STATEMENT
Your international student do not feel comfortable
when they arrive on campus
GROUP ASSIGNMENT
1. Organize in groups
2. Choose a group leader
3. Design Thinking
4. Present your group’s results in 5 min (or less)
Applying Design Thinking to International Student Recruiting: Creative Problem Solving at its BestNorth America Workshop, Miami – December 2018
Group Presentations
Share your ideas!
