Projects- Cultural Movement

- Observation

-Habit-The wearable Idea

- Data

- Segmentation

- Customer Journey

Cultural Movement

The crux of the challengeHow can we get people to speed in a safe way.

The inctiters who fan the flam Speed lovers 17-30They love cars, speed and challenges. They gather in the cardecorate, gas station and modified cars workshop. ( Start here)

SparkDo your hobby in a safe way. (When they were asked why you speed? they said” It’s a hobby .” They think it’s fun to speed)

Talk values- Every 40 minuites someone dies because of the speed.- Speed becomes a major reason for car accident in Saudi Arabia.- People between 17-30 love cars, speed and challenges. - A large number of Saudi people have Hondas car especially civic and accord. They love this brand because it is cheaper than other brands. Also, it looks sport and speed lovers love that.- Scholars relegion consider that speed is suicide.

Solution:Honda company will offer a race track equipped with the best tools to make racers safe.

because of car accidents,a person dies every 40 minutes.

The number is growing up

2001

2001

2003

2004

2009

4100 died

4200 died

4300 died

5200 died

6485 died

Future expected to reach 9602 deaths in 2019

The number of deathes from every hundred thousand

Saudi Arabia 50

Afghanistan 45

egypt 40 deaths

Eritrea 38

America 15

Italy 9

How much is economic losses each year?

8,000,000,00 $ every year. Future expected to reach 50,666,666,666 $ in 2014

There is an or an every 15 minutes and

every 2 minutes.

Every 10 30 are used for

The road of death

Speed is 80 % of the car accident.

Speed lovers

People between 17 - 30Cars, Speed, challenges lovers.They gather in the cardecorate, gas station and modified cars workshop.

Solution

Speed under control

Honda company will offer a race track equipped with the best tools to make racers safe.

Observation

What did I observe?

I observed students in Mac Lab which is located in the fourth floor at 180 Montgomery street.

Why did I observe the students in the Mac Lab?

Because I wanted to see if there is any similarity in their behav-

What did I find?

Even the students are from different parts of the world, they almost act the same when they use the computers to work.

I hope you enjoy the video.

https://www.youtube.com/watch?v=r8lohS__U6A

HabitThe wearable idea

introduction:

Facing the qiblah is one of the conditions of prayer being valid. Every worship-per has to make sure he faces the qiblah in his prayer, and strive to make sure he is facing in the right direction, whether by means of natural signs or using a

why we need the waerable?

Because many Muslim students always get confused in the right direcation when they have to pary, I thought of idea to make them sure about the exact direction

Target audience:

Muslim students at United State. They spend a lot of time outside studying at school or doing activities. They usually don’t carry the cellphone charger be-

On friday, I don’t have enough time to come back home to chang my clothes after pary and go to play soccer.

Routine

Going to pray and come back home to wear the sport uniform and go to the soccer �eld.

+

Save time and enjoy playing

Simmons

Segmentation #1

1- Healthy 2- Careless3- Moody

Healthy:These people are more likely to care about their health.“ we drink an orange juice everyday before we go to school.”

Careless:This group are more likely to drink Soda everyday in evey meal.“We can’t stop drinking soda, We love it.”

Moody:They are more likely to drink arabic coffee, and everyday they drink it in the morning and evening.“It puts us in the a good mood.”

Segmentation # 2

Emirates airlines EK 255

ABC

DEFG

HJK

The strong connection:

Sleepyhead

Quite

Social

The strong connection:Family are more likely to sit in the middle, which has more sets, so they can be close to each other during the flight and watch their kids. “We love to enjoy our time together.”

SleepyheadPeople who like to sit next to the window are more likely to sleep for many hours than other people because they love sleeping. They also don’t want anyone to bother them. Sometimes, they love to see the beautiful seen behind the window.“ I love to sleep for long time, so I sit next to the window.”

QuiteOlder people are more likely to sit on the chair, which is close to aisle be-cause they use the bathroom a lot or they need to walk to refresh the circula-tion. They usually aren’t talk a lot.“They use the bathroom many times when they in the airplane.”

Social:This people are more likely to sit in a group such as friends. They talk a lot.“Friends are always friends no mat-ter how far you have to travel back in time.”

Customer Journey

I saw an old lady walking with her son. I remembered my mother. I

missed her a lot. I thought immediately to make a reservation to go to

see her in my next vacation. What should I do

to get a ticket?

if I enjoyed the trip and Liked the

service

if I didn’t enjoy the trip

I will ask my friend because he travels a lot

I fou

nd s

ever

al w

ebsi

tes

that

sel

ls

chea

p ti

cket

s bu

t I’m

not

sur

e w

hat t

he b

est

I will google to �nd the best website that might has dicount.

He recommends cheap airline ticket because in

this website mostly you get a discount on your

ticket.

I usually book on three ailrlines which are

Emirates Airlines, French airlines and lu hansa

airlines.

Based on my experience I feel comfortable with booking with

Emirates Airlines because it’s almost a direct �ight and it’s

convenient.

But which Airlines I will choose this time!

I book with Emirates

I w

ill c

hang

e th

e �i

ght n

ext t

ime

I will

choo

se th

is air

lines

again

g