Date post: | 17-Oct-2014 |
Category: |
Business |
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©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Consulting | Training | Staff Training | Placement Services
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Today’s ObjectiveHelping our team and clients to
create creative ads…
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Basic Principle:
It comes down to this: you need to gain insights about your brand,
your consumers, and how the two interact.
Example in this book are vary to budget
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Success of a ad campaigndepends not on how much you spend on it but on how much you know about the
brand and consumer and how well you can communicate
that knowledge.
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Key take away…
Creativity defined
Media: new inspiration
Inspiration from Customers
Humor in Ad…
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Creativity
Creative ads make a
relevant connection between a brand & its target audience and present a selling idea in
an unexpected way…
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Case Study
Real Estate Company (Washington DC. )
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Condominium unit
• Price: 189k$ to 1M$
• All facilities (Appliances, washer, dryers etc.)
• Size of unit where not much bigger…
• Sales decline Price was the HOOK
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
So how does Nasuti & Hinkle made it?
Target Audience
Primary Target Secondary Target
1st Time Buyer extended-stay visitors
young people earning $40,000
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Focus on the evils of renting & roommates
(Register Dozens of URLs)
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Media
Local newspaper, gays newspaper & their website & 12k beer bottle
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Each hit the NEED of 1st time buyers
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
“Condominium pricing in DC these days seems like some sort of conspiracy designed to keep
anybody normal and under 35 out of home ownership.
But wait. It is actually possible to buy a place of your own and forget about living at home,
renting or roommates. We’re talking condos that start at $189,000 for studio units.”
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Creativity Defined
• Hidden message “We understand your problems and we can help you.”
• Selling idea: Rational or emotional or both.
• Unexpected & relevant.
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Inspiration from Customer
Risky
Mastermind Card General Motors
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Humor in ad…
Eg. Stren…
1. Difference humor & joke (humor more funnier more you listen)
2. Relate to human experience
3. Humor should be central part of product
4. Understand audience sense of humor
5. Have fun with your product but don’t make fun of it
6. Don’t assume your customer are stupid
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
ADDY….
Opportunity to grow your career in ads…
1000$ Prize.
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
Let’s back to MMTCS
How can we hit our customer rationally & emotionally via ads… in future
©Copyright to Mastermind . Topic: Creativity in advertisement Presented by Farid Lakhani
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