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Creative Creative ThinkingThinking
Presented by /Seena Zarie
What is the source of creative
thinking?
The important questionis…..
What made those people think creatively?
Knowing the importance of a thing
Something inside the person
What is an IDEA?A thought or collection of thoughts
that are generated in the mind.
An opinion or belief
Importance of IDEAS
Change Improvements (Self &
Organizations)
Problem Solving Creativity
Sources of IDEAS
Challenge assumptions
Do you think that Challenging Assumptions
will generate ideas?Examples
Some of the best ideas seems to occur just by a chance.
Always write these unexpected ideas.
Try to connect these ideas to what you are thinking on.
Connect the Unconnected
What is Creativity?
What is Creative Thinking?
Creativity & Creative Thinking
What is Creativity?
Process which provide new things
Creativity is a process not an incident.
What is Creative Thinking?
A way of looking at problems or situations from a fresh perspective that suggests unusual solutions
Tools for Creative Thinking
Choose any random word and start building on it
Random Input
Example
Subject: Employees are late in the morning.
Suggest ideas usingRandom Input tool
to solve this problem
Wall, Board, Pen, PC, glass, pictures…
Tools for Creative Thinking
SCAMPERS= Substitute – components, materials, people…C= Combine – Combine with other services, integrate.A=Adapt- change function, use part of another element.M= Modify – increase or reduce in scale, change shape…P= Purpose – Put another useE= Eliminate – remove element, simplify…R= Reverse – turn inside out or upside down or use reversal.
Example
Subject: Late response to Memos.
Generate on idea then use
SCAMPER tool to solve this
problem
Idea: Set a dept target for reply.
Tools for Creative Thinking
Reverse Brainstorming
Example
Subject: Employee satisfaction is low.
Suggest ideas usingReverse Brainstorming tool
to solve this problem
Brainstorming is a group creativity technique by which a group tries to
find a solution for a specific problemby gathering a list of ideas.
Brainstorming has become a popular group technique.
What is Brainstorming?
No criticismWelcome unusual
ideas
Quantity WantedCombine &
Improve ideas
Step by Step for brainstorming:
1) Define your problem or issue as a creative challenge.
A badly designed challenge could lead to lots of ideas which fail to
solve your problem. A well designed creative challenge
generates the best ideas to solve your problem
2) Give yourselves a time limit.
3) Once the brainstorming starts, participants shall give solutions to the problem while the facilitator writes them down.
DO NOT evaluate ideas until the session moves to the evaluation phase.
4) There must be absolutely no criticizing of ideas. No matter, how impossible or how silly an idea is, it must be written down. Laughing is to be encouraged.
The criteria shall be agreed by all .
5) Once your time is up, select a number ideas based on number of criteria.
6) Give each idea a score of 0 to 5 points depending on how well it meets
each criterion. Once all of the ideas have been scored for each criterion,
add up the scores.
7) The idea with the higher scores will best solve your problem. But you should
keep a record of all of your best ideas and their scores in case your best idea turns
out not to be workable.
Workshop(Creative ways in dealing
with SND activities)
Thank You