Creative Thinking

Creativethinking

Creativity vs InnovationKnowledge

We all are creativeWhy are we creative?

What limits our creativityEx nihilo nihil fit

The creative spaceYou are creative

© Fabio Arangio - Graphic designer & instructor

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Creative thinkingquestionnaire

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?Please give your definition of Creativity:

Are Creativity and Innovation the same thing? Yes No

If not, what’s the difference?

Where does the creative idea come from? is it magic?

What can limit you creativity?

What can enhance you creativity?

List one or more person (famous or not) you consider creative:

Please give your definition of intelligence:

What is the practice of brainstorming?

When you have a project to do and your mind is blank, no ideas, what do you?

In the Design language, what is the difference between “empy space” and “negative space”?

creativity vs innovation







creativity vs innovation

“think again”the ability

to give a new interpretation to something

we already know







creativity vs innovationre-interpretation

“new”the ability

to invent something newthat didn’t exist before







creativity vs innovationre-interpretation

invention







Question no.1:

what does our client need?







Requirement no.1:

knowledgeno matter if you have to re-think in a new creative way a product or you have to contribute to create an innovative one,

you better know what you are talking about







no matter if you have to re-think in a new creative way a product or you have to contribute to create an innovative one,

you better know what you are talking about

Requirement no.1:

knowledge

study ;-)© Fabio Arangio - Graphic designer & instructor






listeninquire

researchunderstand

describeexplainsimplifymagnify

get information

provide information

FROM THE ADVERTISING LESSON







re-thinking the product means that you actually start from the product, don’t miss it!

understand the product and all its features and think about it from a different point of you

mistake no. 1: you innovate instead

don’t miss the product







clientpoint of view

a matter of

point(s) of view

user point of view

market point of view

production point of view







we all are creative







why are we creative?







why are we creative?supercompensation







why are we creative?supercompensation

Supercompensation is a phisiologycal feature coded in our genetics, it is what makes us improve in any aspects of our life.

Supercompensation works in a simple way: once we face a new challenge, we don’t only learn how to face it

but we also get ready to an even more complex one.

I believe this is the core of our creative thinking ability.







we all are creative

creativity is a methodthe ability of being creative is an innate skill common to all human being

with no actual distinction

the ability of expressing our creativity may vary thoughwhy?







if I can be creative,then why I am not?







what limits our ability of being creative

lack ofknowledge

un-creativeenviroment

lack ofself-esteem

lack ofa method







knowledge

ok, we already got it!

inquire, understand etc.







study!







enviromentcreativity needs a creative enviroment

in order to show up

the sons and daughters of artists are likely to become artists themselvesit’s not genetics*

it’s the enviroment you grow up with

* an extensive Danish study reveals that the adopted child will likely be more similar to the new parents than the biological ones,

it’s not about genetics, it’s about the enviroment we live in







our brain

rightleft







realistic artistic







realisticthe method

science

artisticthe spark

creativity







make your enviromentcreative friendly







self-esteem

creativity needs you to focus on the matternot on you

if you fear whether you will be able to get a good idea or notyou are actually not thinking about the idea at all







win your fearsbe confident

it will work out ok













method

the creative spark needs a method to light it up

the association of ideas(i.e. brain storming)







be methodicbe active







do something!







do something

because...

ex nihilo nihil fitnothing comes from nothing







creativity is not randomeven if it may seems it is

i.e. we are not able to express an absolute random idea or numberany number you “randomly” think of is actually associated to a logical event that happened

ex nihilo nihil fitnothing comes from nothing







the process of the creative thinking may be too complex to be predictable

but it is still a flow of information and association of ideas elaborated by our brain

creativity is not randomeven if it may seems it is







do somethingso what?

brain stormingindividual bs group bs







what limits our ability of being creative

lack ofknowledge

un-creativeenviroment

lack ofself-esteem

lack ofa method







An empty page







Scary?







Is it really empty?







Look better...







Yes, right here...













It is a space waiting to be arranged







It is a space waiting to be arranged







It is a creative space!







we all are creative so are you

You need space to design!







empty space vs

negative space







empty space vs

negative space







forget “empty” space

empty space is not a term designer should really use







negative space

as complementary to “positive space”it is an “active” space

and part of the design itselfultimately it is the space that hosts our creativity







FROM THE GRAPHIC DESIGN LESSON





















one thing you should never forget







you are creative







Date post:	16-Jan-2017
Category:	Self Improvement
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Creative Thinking

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