Date post: | 16-Jan-2017 |
Category: |
Design |
Upload: | susana-lourenco |
View: | 126 times |
Download: | 0 times |
Hello!
madebySKS.com
Designer Art Director Concept
Brand & Identity Advertising
User Experience Product Development
What is Creative Thinking?THE PROCESS OF GENERATING IDEAS THAT MAKE BREAKTHROUGHS POSSIBLE.
madebySKS.com
WHAT IS YOUR
MANIFESTO?
It will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.”
madebySKS.com
“
Erica Hall Just Enough Research
madebySKS.com
The Secret of Research
madebySKS.commadebySKS.com
Secret is it’s not that big a secret
Why does the work need to be done? Why is change needed? Why do those changes matter? Why should other people care? Why hasn’t this been tackled already? Why will this time be different?
madebySKS.com
WILL YOU PLAY THE
QUESTION GAME?
There’s nothing more terrifying than a blank piece of paper.
madebySKS.commadebySKS.com
You’ve just got to start. That’s the hardest part.”“Graham Linehan Award-winning TV comedy writer
madebySKS.com
The McDonald’s Theory: People are inspired to come up with good ideas to ward off bad ones.”
“
John Bell
madebySKS.com
The Circle of TrustSTAYING SAFE WHILE BRAINSTORMING
1. Defer judgement2. Encourage wild ideas3. Build on the ideas of others4. Stay focused on the topic5. One conversation at a time6. Be visual7. Go for quantity
OKRs
madebySKS.com
Objectives & Key Results
madebySKS.com
ObjectivesVague, ambitious, uncomfortable.
Key ResultsSet, evaluated regularly. Measurable.
Fairfund FoundationObjectivesLook professional
Make the presentation look nice
Lay the foundations of future collaborations
Easy to read and follow
Combine emotion with economics and facts
Communicate legals of the foundation
Explain what’s unique about us
Showcase examples of the Foundation’s
work
Grow awareness of the programme to
communities in need
Communicate with world and business
leaders
Provide awareness and a gateway to
governments and banks to support the
programme
madebySKS.commadebySKS.com
Fairfund FoundationKey ResultsWorld leaders engaged with the Foundation, including US President and World Bank
X amount of funding was procured to start grow the non-profit from concept to
functioning organisation
madebySKS.commadebySKS.com
Objective 1 Objective 2 Objective 3
WHAT ARE YOUR
OBJECTIVES?
Tools of the TradeFrom sketchbook to finished art
madebySKS.commadebySKS.com
madebySKS.com
Some Tools!Sketchbook Observation Research
Open mind Pen & Ink Other people
Sketch Invision
Post-Its Whiteboard Adobe CC
Creativity is a work ethic.”
madebySKS.com
“Karl Smyth Talking at this Masterclass, right now!
madebySKS.com
Where do ideas come from? From looking at one thing and seeing another.”
“Saul Bass Designer & filmmaker
madebySKS.com
THE LOGO GAME
1. Queens, New York
2. Friendly & Family Run
3. Giving back to the local community
4. Started in Eddie’s basement with friend Dennis
5. Blue collar, but hip.
Brand: Friends
Story: It should be a conversation starter. Beer is about being sociable, meeting and making new friends.
1. Hey, how you doin’?
2. Come here often?
3. Did you see the game last night?
BUILD ON MY CONCEPT
The best ideas come as jokes. Make your thinking as funny as possible.”“
David Ogilvy Founder, Ogilvy & Mather, and widely hailed as "The Father of Advertising”
madebySKS.com
Publicis Frankfurt, Germany
CREATE AN ABSOLUT AD /
BOTTLE FOR YOUR HOME TOWN
Remember that terrifying blank piece of paper?
madebySKS.commadebySKS.com
CREATE AN AD CAMPAIGN CONCEPT FOR
YOUR PRODUCT
ANY QUESTIONS?