Creative Thinking: Your Edge
http://workincolour.com.au/
social media
free agent nation
portfolio careers
disintermediation
digital age project-based work
knowledge workers
what’s next???
virtual assistants
solopreneurs
SOHO
SOHO +
HOHO
web 2.0
Does your business have the bits in place
to thrive in 21C?
AGSM's The Leader magazine: 'Innovation - in 2009it's not just a word to be bandied about. The economy is forcing us to get creative. Innovation could be just what we need and it could be very good for business.'
Recent Harvard Business blog: 'It's the single biggest error firms make in times of crisis: repeating the past. When the world around you is undergoing discontinuous change, repeating yesterday's mistakes is the quickest path to decay and dissolution.'
'Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.' Ed McCabe
Produce practical + original ideas Turn potential → performance
Differentiate your business Seize opportunities
Encourage innovationSolve problems
Plan betterIncrease productivityFocus on the essentials
Left brain, logical, linear thinking is essential in business. (It's 'in the box' thinking...)
The left brain is about:wordsnumberslogical thinkingsequencesrational thinkinganalysingbeing objectivelooking at parts
But for 21st century success you also need right brain, creative, big
picture thinking. (That's the 'out
of the box' bit...)
The right brain is about:
rhythm colourimagination daydreamingspatial thinking intuition holistic thinkingsynthesising being subjective looking at the whole
It’s about using your
whole brain, not just one
side or the other...
Most of us aren't trained to think
creatively in schools or workplaces.
Creative thinking is natural + quite easy to tap into... with a few tips + tricks.
makeConnections
Challenge yourself Cultivate ideas
Cultivate ideas
be Curious
Four Cornerstones
Be Curious
Whatis
that?
Make Connections
Try Something (Anything) New
make connections:
MIND MAPPING
©Tony Buzan
Challenge Yourself
challenge yourself:
Take Risks
Assumptions
challenge yourself:
Question
Scamper
©Bob Eberle, cited by Mind Tools Limited
Substitute: components, materials, people
Combine: other products, services, functions
Adapt: alter, change function, use part of another product or service
Modify: increase or reduce scale, change shape, materials etc
Put: (to another use)
Eliminate: remove elements, simplify
Reverse: turn inside out or upside down
Cultivate
Your Ideas
Give Ideas Time to Grow
cultivate:
DreamerRealist
Critic
http://workincolour.com.au/
Sign up for newsletter
Newsletter + 10 business tips Slides on FSL website
Email for worksheets [email protected]
Sign up for newsletter
Solo + Small Business Makeover: Special Offer
http://twitter.com/WorkInColourhttp://www.linkedin.com/in/workincolour
http://workincolour.com.au/
Don't go back to sleep...