CREATIVE VILLAGE ORLANDO
Chapter 1 • The Backstory 1-18Chapter 2 • The Vision 19-25Chapter 3 • The Team and Our Mission 26-29Chapter 4 • Biographies 30-34Chapter 5 • The Master Plan 35-46 Chapter 6 • The Program 47-48Chapter 7 • The Integration of Education 49-51Chapter 8 • Timing And Key Dates 52-53Chapter 9 • Orlando Accolades 54-56Chapter 10 • Next Steps 57-58Chapter 11 • References / Articles 59
THE BACKSTORYChapter One
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In the heart of Central Florida, Orlando pulses with two million people. Established in 1875, it changed forever when Walt Disney World opened its doors in 1971.
Ever since, Orlando has been on a fast track of economic growth in the sectors of marketing, banking, law, architecture, biomedicine and construction.
Today, Orlando draws more and more families to its neighborhoods and welcomes more than 52 million visitors (more than any other U.S. city) every year.
HEART
The growth of The City Beautiful created a downtown without a nucleus. One of the most imaginative places in the world needs a culturally diverse center of momentum, energy and power… enter the Creative Village Orlando.
GROWTH
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The vision for the Village is to become a central-hub home for the foundation of the creative class. To become a place where the profession of future-focused students and knowledge-driven businesses can call home, grow and thrive.
VISION
Stretching across 53 acres, educational facilities focused on arts and sciences, spin-off and startup companies and creative venues join cutting-edge businesses and supportive storefronts. The area is complemented with a wide variety of restaurants, bistros and shops and even residences for executives, families and students alike.
FOCUS
The Creative Village is destined to be what the City of Orlando is to the world…the most desirable destination of creative energy.
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“Orlando is an international city, which uses its diversity, amenities and economy to provide a high quality of life.” – Orlando Mayor, Honorable Buddy Dyer
“Creative people don’t just cluster where the jobs are. They cluster in places that are centers of creativity and also where they like to live.”– Richard Florida, The Rise of the Creative Class
“We truly are on fire as a community with {the coming of the new} “creative village” of digital media companies, housing and shopping.” – Orange County Mayor, Honorable Rich Crotty
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Hot Market, Cool Jobs
Orlando once leaned heavily on Walt Disney World and related service-sector industries, but these days it’s pulling in life sciences, digital media, and healthcare companies with affordable land and tax breaks. Electronic Arts, Hollywood animation firm House of Moves and Burnham Institute, a top-rated cancer research center, are all expanding and adding jobs here. Such diversification will help Orlando provide the foundation for 72,600 new jobs this year and next.
Orlando is recognized as a core center for digital media, video gaming, simulation technology, image capturing and biomedicine. These are diverse industries each with a common thread of like-minded thinkers seeking creative synergy. From commercial aviation to flight simulation centers, Homeland Security to biomedical cancer research centers, Orlando is a fertile ground for pushing the boundaries and raising standards and the Creative Village will serve as its nucleus.
One of the largest simulation and training clusters in theworld, Orlando has fueled rapid-and-related growth in the local entertainment-technology industry.
Our film and entertainment industry hosts more than 315 companies, 8,000 workers and a collective annual sales figure of $1.4 billion.
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People, Place and Business
Certainly, The Creative Village will encompass both blue- and white-collar workers, but also embrace a no-collar workplace. Artists, professors, scientists, students and musicians are professionals all working in a stimulating environment.
By incorporating this exciting and eclectic mix, Orlando will be a forward-thinking epicenter that will rival even the most established and progressive cities in the world and done at a calibrated and measured pace. Our goal is a commitment to quality urban design and making a place that is real.
Multi-dimensional, diversified and authentic.
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The Number 1 City in the Nation in which to start a small businessBizjournals
The Number 1 City for EntrepreneursEntrepreneurs Magazine
One of the top 5 cities for Entrepreneurs BusinessWeek Magazine
One of the 3 Global Hot Spots for InnovationBusinessWeek Magazine
One of the 10 Blooming U.S. Cities for Tech eWEEK.com
One of the Top Ten Tech Towns Wired Magazine
One of the Best Geek CitiesWired Magazine
Major Market of the Year Southern Business & Development Magazine
One of Florida’s Hot Downtowns Florida Trend Magazine
FAST FACTS
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Entrepreneurs and Small Business are Drawn to Orlando
Orlando leads the nation in population and job growth. In the past year alone, the Central Florida Region has been recognized as an emerging tech town, a top international city, a best place for business and careers, and a Top 10 office market – among others.
Orlando defies the status quo as a healthy business-friendly city in a sunny atmosphere with no state income tax. The overall climate creates a lower-than-national-average cost of living that translates into a lower cost of doing business.
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FAST FACTSAccording to CNNMoney.com, Orlando is number 1 on a list of 15 U.S. cities that offer the best jobs in the hottest markets.
Unemployment presently stands at 2.9% while the U.S. average is 4.6%. Overall, Orlando’s cost of living is 6% lower than the national average.
Who’s hiring now: Electronic Arts, Lockheed Martin, Starwood Vacation Ownership, JetBlue, Southwest Airlines, Hughes Supply, Walt Disney World, Darden Restaurants, Universal Orlando Resorts.
Conventions and Travel:Orlando International Airport is 5th busiest in the nation. We have the 2nd largest Convention Center in the U.S.
Met ro O r lando Popu la t ion : Metro Orlando Population projected by 2011: 2.2 million
Downtown Orlando Population projected by 2011: 16,477
Population within 3 miles of Downtown Orlando: 95,086
1,200 households move to Central Florida each week, which is approximately one person every eight minutes. In 2005, the population in Central Florida was estimated at 3.5 million. By 2050, it is expected to double to more than 7 million. At this rate, Orlando’s population will be the size of Houston by the year 2020 and Los Angeles by 2050.
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Paving the Future with Pixels
Technology and creative companies have an insatiable appetite for exceptional talent and superior quality of life. Career-focused programs, like the Florida Interactive Entertainment Academy (FIEA), will build the critical mass of talent that attracts companies and fosters innovation. FIEA has taken the learning from some of the best film and entertainment programs in the world in combination with cutting-edge industry processes to create the next generation of education. FIEA’s career-focused Master’s program is the MBA of the new millennium, bringing together skilled and motivated people from disparate disciplines such as computer science, art and production and unleashing their combined strength. Similar focused programs in film, art, simulation, architecture, theatre, music and education, among others, will attract the talented students to the Creative Village. And the business, lifestyle and soul of the Village will keep them here.
The visionary behind FIEA is Ben Noel, former Vice President and Studio Chief Operating Officer of the Orlando-based office of Electronic Arts (EA) Tiburon. Together they are an unstoppable combination. With backing from the State of Florida and University of Central Florida, FIEA will establish the identity of Orlando as a power center for advancing entertainment, film and gaming.
For more information please visit: www.fiea.ucf.edu
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Text Text Text
Education Matters.
The University of Central Florida is the second largest university in Florida in student enrollment, the 7th largest public university in the nation and has the 6th largest enrollment nationally. Rollins College, one of the top liberal arts schools in the nation; Stetson University, Valencia Community College, Florida A&M University College of Law and Embry-Riddle Aeronautical University.
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Medicine
The long-established success of Orlando Regional Healthcare (ORH) and Florida Hospital of Orlando has laid the groundwork for Orlando’ s surging biotechnology industry. The ORH system includes the Arnold Palmer Hospital for children (ranked in the Top 5 in the nation) and the M.D. Anderson Cancer Center Orlando (nationally ranked in the Top 2).
These thriving healthcare systems, along with the expertise of The University of Central Florida’s Biomolecular Science Center and the Central Florida Research Park, are all helping to diversify Orlando’s economy with high-paying jobs.
The future looks even brighter for Orlando’s biotech and life sciences industries as Orlando Mayor Buddy Dyer and other Central Florida leaders are committed to building a Medical City at Lake Nona, located in the city’s southeastern corner.
Orlando’s Medical City is under construction, slated for completion in 2 – 5 years. It represents the largest concentration of the following types of facilities in the country:
• University of Central Florida Medical School • Burnham Institute of Medical Research• VA Hospital • Nemours Children’s Hospital• University of Florida research facilities
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Arts and Education
Led by the vision of Mayor buddy Dyer, Orlando is developing the largest public building project in Central Florida history: The unique $1.1 billion public/private investment in three state-of-the-art Downtown Community Venues that will be built using leading environmental standards:
The Dr. P. Phillips Orlando Performing Arts Center will be a unique, world-class destination that will showcase the Orlando Philharmonic, Orlando Ballet, Orlando Opera and touring shows. It will include: A 2,800-seat Amplified all for large-scale productions. An 1,800-seat Acoustical Hall for concerts, operas, dances and drama A 300-seat Multi-Purpose Hall for small local groups to perform chamber music, modern dance and theatre. It is set for completion by 2012
The Events Center will be home to the Orlando Magic basketball team, the Orlando Predators indoor arena football team and host concerts and other cultural events. The Events Center will: Contain a minimum of 750,000 square feet, with approximately 18,500 seats and at least 40 suites Support ice hockey, basketball, arena football, indoor soccer, concerts and conventions. Completion is set for 2010.
The renovation of the Florida Citrus Bowl Stadium will include the demolition and replacement of the lower bowl structure and enhancements to the remainder of the stadium.
The renovated Citrus Bowl will include:Spectator seating totaling at least 70,000 seats.4,000 club seats and approximately 10 new suites.A 40,000 square foot Stadium Club.Slated for completion by 2011.
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The Orlando Philharmonic – under Music Director Designate Christopher Wilkins, The Phil has more than 115 performances each year
The Orlando Ballet – features world-class choreographers each season
Orlando Opera Company – is now celebrating their 50-year anniversary with performances such as Don Giovanni and Die Fledermaus
Orlando Area Museums – there are nine local museums including: The Orlando Museum of Art, Orlando Science Center, The Morse Museum of American Art, The Orange County Regional History Center, The Mennello Museum of American Art and The Cornell Fine Arts Museum, on the campus of Rollins College
Concert Venues – include Disney’s House of Blues, Hard Rock Live, The Amway Arena and the brand new UCF Arena which feature Billboard’s top music bands
Each Year – we host the Florida Film Festival and the Orlando Fringe Festival which now the longest running Fringe Fest in the U.S.
Only in Orlando - Orlando takes pride in being the only city in Florida that features both Opera and Ballet companies.
CULTURAL ARTS
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Sports and Recreation
Sports fans have a full line-up of events: Orlando Magic NBA basketball, Baseball Spring Training games with the Atlanta Braves; the Daytona International Speedway and NASCAR with its many races is just a short drive away; and beach lovers have only a quick drive to either the Atlantic Ocean or the Gulf of Mexico.
The University of Central Florida Athletics Department provides a variety of year-round events including football, basketball, baseball, softball, cross country, golf, soccer, tennis, volleyball, track and field and rowing. With its new arena featuring a seating capacity of 10,000, nearly double than that of the old arena, it has hosted basketball games, concerts and commencement ceremonies since it opened in September 2007.
Our Metropolitan area has one of the largest concentrations of golf courses in the nation. With more than 70 PGA players living here full time, Orlando draws numerous PGA events each year.
The Orlando Metro area also boasts 300-plus pristine lakes and rivers making it one of the world’s top wakeboard destinations with some of the sport’s top athletes residing here. Orlando is headquarters for the ESPN X Games and tour finals are held here, attracting a diverse group of families, individuals and enthusiasts.
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Outdoor Events
The Creative Village will be a place where the outdoors are as productive as the indoors. Our sunshine and temperate climate (low 90’s in summer and mid-70’s in winter) allows for outdoor activity year round. Snow is a no-show. And within the Village, you can get anywhere you are going by foot or bicycle. Nearby Lake Eola is an active downtown place to jog, power walk, socialize with neighbors, or just relax and watch our signature swans.
Dining out is literal. Outdoor dining can be enjoyed 365 days a year. You’ll find something for every palate from casual sandwiches to formal repasts in an array of settings and when the weather cools off, blankets, portable heaters and firepits are often provided to keep you comfortable. Feel free to bring Rover for an evening of doggy dining. Many outdoor restaurants are dog-friendly and some carry special canine menus.
low 90’s in summer • mid-70’s in winter
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Getting Around Town Orlando is the largest city in Central Florida with two major highways intersecting downtown, both carrying thousands of employees and visitors into it…not to mention is nearly constantly undergoing construction/expansion. So, as Central Florida booms with population and economic growth, Orlando leaders have joined a historic effort to promote a commuter rail that will reduce traffic and advance environmentally friendly regional transportation for residents and workers. The rail will run along a 61-mile stretch of existing rail freight tracks in four surrounding counties. It will have 17 stations with four stops in Downtown Orlando.
Walkability The Pedestrian and Bicycle Information Center (PBIC) have addressed all transportation modes, including transit, bicycle/pedestrian, parking, roadway and freight. The objective of the PBIC is to provide a secure, convenient, efficient, comfortable and welcoming network for bicyclists and peds and emphasizes building complete streets that balance safety, convenience and mobility for all road users. The city council adopted the Downtown Transportation plan last year. As a result, some of the bicycle and pedestrian recommendations have already been implemented such as adding 70 bike racks throughout downtown, updating streetscape guidelines to include primary and secondary pedestrian corridors, and updating the bike parking codes.
Orlando hosts at least 40 footraces for adults and children each year, including 5K-15K, mini-marathons and full marathons. There are green, shaded parks and dog parks (Orlando is proud to be a pet-friendly city) throughout the metro Orlando area as well as several beautiful state parks including Blue Springs and Wekiva Springs.
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West Orange Trail 22 miles - Oakland to Apopka. Travels east then north.
Seminole - Wekiva Trail 14 miles - Altamonte Springs to Markham Road west of Sanford. Travels predominately north.
Little Econ Trail4 miles – SR 50 near Goldenrod Road to Blanchard Park. Travels east - west.
Cady Way Trail3.75 miles – SR 50 at Fashion Square Mall to Cady Way Park just south of Aloma Avenue SR 426. Travels predominately north.
Shingle Creek Trail3.25 miles complete, 1.25 currently under construction, 33 total miles planned – the trail will some day link Central Florida from the West Orange Trail south to Kissimmee.
There are also two trails to the west that are planned for eventual connection with the Orlando area system:
General James Van Fleet Trail29.2 miles – Mabel to Polk City. Travels north. Will connect with the Lake Minneola - Clermont Trail to the northeast.
Lake Minneola - Clermont Trail3.1 miles – roughly Clermont to Minneola. Travels predominately north. Will eventually connect to the General James Van Fleet Trail.
GET ON YOUR BIKE AND RIDE
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THE VISIONChapter Two
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Welcome to Downtown Orlando – Central Florida’s Front Porch! We’re experiencing a remarkable renaissance in our city center and I’m happy you’ve chosen to experience all that downtown has to offer. This unprecedented amount of growth and development has made Downtown Orlando the urban center of one of the fastest growing regions in the United States.
MAYOR BUDDY DYER
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Mayor Buddy Dyer
Downtown Orlando is the heart of our City Beautiful and the entire Central Florida region. It is the hub for finance, culture, entertainment, government and commerce in the region. Unlike most other downtowns in the southeastern United States, Downtown Orlando remains the largest employment center of professionals and is home to the largest and most diverse office inventory in the metro Orlando Area.
With three new community venues coming online here in the near future (Events Center, Dr. P. Phillips Orlando Performing Arts Center & Renovated Florida Citrus Bowl Stadium), our downtown core will also be a destination for world-class sports, arts and entertainment. These venues will serve as the cultural cornerstone for our region for generations to come.
As new residents and visitors flow into Downtown Orlando, we’re acting now to make sure it’s easy and convenient to get around. A more walkable, liveable city center is on the horizon. The hallmark of a downtown is multi-modal transit and we’re well on the way to having a commuter rail system to link our downtown with the rest of Central Florida. With our transportation partner LYNX, we’ll also see expanded service of Lymmo, our free downtown circulator.
No matter if you’re a longtime resident or are just visiting our dynamic city center for the first time, Downtown Orlando is the place to have fun. We’re rapidly becoming a cultural mecca, full of entertainment, visual arts, and lively nightspots. I encourage you to pay a visit to some of our amazing amenities such as the Orlando Science Center, Orlando Museum of Art, Menello Museum of American Folk Art, Orange County Regional History Center, CityArts Factory, Harry P. Leu Gardens and our Orlando Farmers Market held every Sunday.
While you’re out, taste the true flavor of Orlando by having a delicious lunch or dinner at one of our exquisite Downtown eateries. Then, be sure to follow that up with a night on the town where you can experience our spirited atmosphere firsthand. Whatever your pleasure, Downtown Orlando has something for everyone. Best of all, there’s more on the way!
Again, I’m pleased to welcome you to Downtown Orlando – Central Florida’s Front Porch, a place where people from across the region and beyond can come to be with each other, celebrate with one another, and be entertained together.
As our city continues to grow, we hope you’l l continue to experience and enjoy al l the great things Downtown Orlando has to offer!
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The Suntrust Building Downtown
Lake Eola LYNX Bus
Wall St. Restaurants
The City Arts Factory
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WINTER SPRINGSLONGWOOD
ALTAMONTE SPRINGS
OVIEDO
WINTERPARK
THORNTON PARK
ORLANDO
MAITLAND
BALDWINPARK
COLLEGEPARK
tolltoll
toll
toll
toll
LAKE DOT
CREATIVE VILLAGE ORLANDO
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The New Creative Ethos
The Creative Village will be a defining economic development opportunity for more than just Downtown Orlando. It will help set the tone for the future of the region and state. It will redefine Orlando’s identity around the world and elevate our status among the most desirable American cities in which to live, learn, work and play.
The Village will set a new standard of community that fosters the “economy of the mind.” It will bring together large tech companies and independent production houses, multi-media moguls with niche artists, game designers, musicians, Web programmers and digital entrepreneurs, as well as start-up computer companies and creative offshoots of some of the world’s most established businesses. It will be culturally diverse, vibrant, inclusive and innovative.
The Creative Vil lage wil l prove that diversity and creativity are the keys to future economic growth.
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The Village will be the creative heartbeat and personality of Central Florida.
With design focused on both indoors and out, The Creative Village will not be tethered to conventional office arrangements. Green spaces and gathering places, all plugged-in and connected, seamlessly blend outdoors and indoors as productive workspaces. Year-round comfortable temperatures and pedestrian-focused design make the Village a neighborhood where thinking about extraordinary things is not hindered by every day convention.
The Creative Village will be a place where high-tech, digital media and creativity industries integrate with residential, commercial, cultural and academia in a neighborhood that is connected to the surrounding community and plugged in globally.
Innovative in its architecture and thoughtfully mixing living, working and social spaces, The Village will be designed to enhance the lifestyle of creative people and become a supportive, business-friendly environment in which diverse companies can thrive and inspire one another. The diversity, independence and mindpower of the creative class meld perfectly into this urban environment.
TITLE
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THE TEAM AND OUR MISSIONChapter Three
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The Velocity Team
Our effort to pursue development of the Creative Village Orlando has been branded Velocity 407. Principals Craig Ustler, Ben Noel, Tim Baker and Jeff Brock each bring perspective, expertise and knowledge of the creative class and the strengths of the City of Orlando that will add tremendous value to the project.
This team of local leaders envisions an Orlando where their families will thrive in a dynamic, diverse and cultural center and choose to always make it their home. In addition to the principals, we have put together a “dream team” of local consultants and professionals (refer to the attached roster). The Velocity 407 project team represents an unprecedented assemblage of talent and experience.
The 4O7 is Orlando’s area code, and represents where they come from, keeping them in touch with their city’s original heritage. The Creative Village is a collective passion of our team and an extension of the plan established by Mayor Buddy Dyer and the City of Orlando.
Velocity is a mighty word. It suggests momentum, acceleration and tempo. It imparts strength and creativity. It is literally taking charge.
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OUR MISSIONAs an extension of downtown Orlando, The Creative Village will include a variety of people, places and things to create the ideal place for the creative class to work, learn, live and play. The Village will serve as a catalyst to inspire growth and nurture the community.
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The Start of Something Dynamic
We are on the cutting edge of a brand new, advanced creative village. The players include experts in the fields of science and engineering, architecture and design, education, arts, music and entertainment. Collaboration is key and synergy is the guiding premise. Creating new ideas, new technology and new content drive the economy of the future. Inspiration and innovation will abound in a critical mass not yet created in many places.
Around the Village core are broader groups of creative professionals in business and finance, law, healthcare and related fields, as well as start-up, “tween” and established businesses. Artists, engineers, musicians, computer scientists, writers and entrepreneurs share a common creative ethos that values creativity, individuality, difference and merit.
Velocity 4O7 is prepared to transform Orlando into an energetic and vibrant creative/business/lifestyle center. Our team envisions an evolutionary shift that benefits everyone involved, whether they are residents or come to the area for business, entertainment, vacation or education.
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BIOGRAPHIESChapter Four
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Name:
Occupation:
First job:
Orlando resident since:
First concert:
Guilty pleasure:
By day:
By night:
Orlando is my city because:
Motivated by:
Downtown is/will be:
Perfect day:
Best kept Orlando secret:
Success means:
Best accomplishment:
Oddest downtown icon:
Orlando is not:
Most unusual item on desk:
Fun urban quote:
Favorite cities:
tim baker
architect
tobacco farm – field hand
1987
bob seger and the silver bullet band
cold beer
working on creative projects that enhance the quality of lifein our urban environments
dinner with my family
energy and oppor tunity within the community
progress – making a difference
the next great city looked at by peers around the wor ld
family breakfast, work creatively, exercise, dinner with friends and tucking my children into bed.
?
making a significant dif ference in the quality of l ife for my family, friends and community.
my two 3-year-old children
lake eola
a transient community, but deeply rooted with strong family values and history
hand painted ceramic butterfly from my 3-year-old daughter
“the mass exit from suburban life and the mass emergence of urban life is about connectivity and the promotion of social interaction which is the foundation of human life – 3 makes a crowd and this is good!”
denver, vancouver, san francisco, chicago and nyc
calibrating a dynamic orlando
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Name:
Occupation:
First job:
Orlando resident since:
First concert:
Guilty pleasure:
By day:
By night:
Orlando is my city because:
Motivated by:
Downtown is/will be:
Perfect day:
Best kept Orlando secret:
Success means:
Best accomplishment:
Oddest downtown icon:
Orlando is not:
Most unusual item on desk:
Fun urban quote:
Favorite cities:
ben noel
software developer
age 10, golf course helper, $1/hr plus free golf and sodas
or lando resident since: 1976, with 9 years in austin in between
jethro tull at tampa stadium
living my work
herd cats
herd kids
we grew up here and there’s no reason to leave
complex problems
the soul of central florida
sunny day, someone presents something amazing then a game with my kids
fiea
giving back to the wor ld more than you take
being a dad!
that’s a loaded question
hilly
what desk?
“who has a car?”
la, austin, chicago, london and or lando
calibrating a dynamic orlando
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Name:
Occupation:
First job:
Orlando resident since:
First concert:
Guilty pleasure:
By day:
By night:
Orlando is my city because:
Motivated by:
Downtown is/will be:
Perfect day:
Best kept Orlando secret:
Success means:
Best accomplishment:
Oddest downtown icon:
Orlando is not:
Most unusual item on desk:
Fun urban quote:
Favorite cities:
calibrating a dynamic orlando
jeffrey brock
commercial real estate – realty capital
cutting lawns in toronto
1991
ac/dc in london, england
smoking a cigar in my backyard
constantly on the phone
not answering the phone
my 3 kids were born here, and itt has provided our family with much
oppor tunity to achieve, and oppor tunity to serve
a melting pot of talent and creative culture
sunny and 70 degrees in january in or lando
public schools, especially blankner and boone
providing a foundation for our kids to pursue their dreams
positively impacting a number of peoples’ careers in real estate
affectionately my mentor trevor hall sr.
los angeles
my staples “easy” button
let’s ride the subway
new york, toronto and montreal
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Name:
Occupation:
First job:
Orlando resident since:
First concert:
Guilty pleasure:
By day:
By night:
Orlando is my city because:
Motivated by:
Downtown is/will be:
Perfect day:
Best kept Orlando secret:
Success means:
Best accomplishment:
Oddest downtown icon:
Orlando is not:
Most unusual item on desk:
Fun urban quote:
Favorite cities:
craig ustler
real estate developer
summer job with home remodeling contractor
1969
glen campbell
cupcakes
work
eat out
it’s home and i has great potential
pursuit of perfection, naysayers
evolving/loved
spring time city walking in nyc
lee + rick’s oyster bar
never settling
bringing big city restaurants to downtown
east/west i-4 runs nor th/south
finished
orange cloth patch from “the gates” in ny central park.
“automobile madness is affecting all of our planning.” –dr. vincent scully
nyc, por tland, denver, chicago, boston, philadelphia
calibrating a dynamic orlando
THE MASTER PLANChapter Five
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South West Aerial View The Creative Village spans 50 acres, bordered by the major roadways Colonial Drive,
North Parramore, West Robinson and West Hughey.
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Livingston St. 1-4 portalFrom Interstate I-4, exit onto Livingston Street. As you enter the Creative Village, you’ll
experience the innovative architecture, green spaces, cobblestone roads and artistic
landscaping with a spirited sense of arrival.
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Central Park An abundance of The Creative Village is dedicated to green spaces and gathering
places for both large crowds and intimate meetings.
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East Side Central Park Office, commercial and residential spaces seamlessly blend into a singular
modern design that respects surrounding landscapes.
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West Side Central ParkOffice, commercial and residential spaces seamlessly blend into a singular modern
design that respects surrounding landscapes.
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Amphitheater An outdoor venue for more intimate events. Plays, concerts and cultural happenings.
Located in the heart of The Creative Village.
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Elevated Park West Side The largest pedestrian corridor with lush landscaping a refreshing water feature.
It leads you into the center of the Creative Village.
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Quad ParkAnother pedestrian-friendly open green space within the Creative Village.
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Quad PlazaNature, Art and Education in one large green space..
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East Quad EntryThe Creative Village will house 300,000 square feet of Educational Facilities.
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East Park Plaza EntryThe Creative Village boasts 250,000 square feet of Retail,
Entertainment and Commercial space.
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THE PROGRAMChapter Six
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Below is a summary of the team’s proposal of square footage general development plan for office, education, residential, commercial and entertainment space.
1.2 million square feet of Office Space
2,000 Residential Units
300,000 square feet of Educational Facilities with several thousand students
250,000 square feet of Retail, Entertainment and Commercial Space.
250 Hotel Rooms
What is a Creative Village?
-Balance of business, residences, education, retailing,
entertainment and green space
-Economic engine attracting companies of various sizes
-Larger tech companies as anchor tenants
-Complementary office, educational, retail, entertainment and
cultural uses
-Tremendous entrepreneurial opportunities
-Spin-off and start-up companies
-Freelance, contract and independent companies
-Caters to knowledge workers
-24-hour environment
-Variety of housing and employment options
-Mixed-use and mixed-income
-All cultures and lifestyles embraced
-Outdoor events and urban amenities
-Innovative, appealing and functional architecture
-Urban Density
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THE INTEGRATION OF EDUCATIONChapter Seven
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The Creative Village represents an opportunity to redefine many aspects of our day-to-day environment. Education is no exception.
Communities that are home to exceptional educational institutions are consistently ranked among America’s best cities.The presence of students, teachers and a quality academic environment foster innovation, diversity and creativity in many ways.
Education, in the broadest sense of the word, is key to attracting the creative class and sustaining future economic growth.
Academic Opportunities
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It is anticipated that The Creative Village will have approximately 250,000+ square feet of educational space. Existing or potential educational partners include:
Florida Interactive & Entertainment Academy (FIEA) The Florida Interactive and Entertainment Academy offers an industry-based education. Teaching artists, programmers and producers the techniques, tools and skills that are not generally taught in a traditional degree program.
University of Central Florida (UCF) College of Public Administration + Simulation and Modeling Programs UCF is the largest undergraduate school in the state, the 2nd largest school including graduate programs and is the 6th largest university in the nation.
Valencia Community College Education Programs in Film, Theater, Digital Media, and Music to Support Industry – Valencia produced more associate’s degree graduates in 2003 than any other two-year school in the nation. Among the top 100 universities, colleges and community colleges, Valencia ranked 2nd in the number of associate’s degrees conferred. Valencia’s fine-arts faculty was called “one of the best faculties in the region” by The Orlando Sentinel.
Ringling School of Art and Design Animation Program - Ringling School of Art and Design is a private, four-year accredited college located in Sarasota. It offers BFA degrees in Computer Animation, Graphic and Interactive Communication, Fine Art, Illustration, Interior Design and Photography and Digital Imaging. Its Computer Animation Program was recently rated the Best Computer Animation Program in North America by 3D World magazine.
Florida A&M University Law School Florida A&M is a comprehensive, public, co-educational and fully accredited land-grant university offering a broad range of instruction, research and service programs at undergraduate, graduate and professional levels. The FAMU law schools is currently located within blocks of the Creative Village site
University of Florida Citi-Lab Architecture Program – Citi-Lab Orlando is an interdisciplinary design and research center, sponsored by the University of Florida, School of Architecture. The work of Citi-Lab is wide-ranging and ambitious. From grappling with large conditions of regional suburban sprawl to identifying and developing special projects within communities and neighborhoods.Florida Virtual School – Is a nationally recognized e-Learning model and the country’s first statewide Internet-based public high school. It is also the largest virtual school in the U.S. providing virtual K-12 education solutions to students throughout the country.
K-12 Education The Creative Village will also be a laboratory space for new models of K-12 education. It is already home of the highly successful Nap Ford Community School, an A-rated elementary (at present) charter school currently serving minority students with an emphasis on core academic subjects and wellness.
Eola Charter SchoolIs an A-rated K-8 city school that is part of the Governor’s Award Program. Located downtown, it offers children access to the public library, Bach Lunch Recitals at St. Luke’s Cathedral and to cultural events at the Bob Carr Performing Arts Centre as well as functions at City Hall.
The Creative Village presents an unparalleled opportunity for collaborative education in a unique urban neighborhood. The Village will be home to various educational faculties that feed off of each other and create synergy.
Live and Learn
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TIMING AND KEY DATESChapter Eight
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The Creative Village Milestones/Checklist
November 2007Complete preliminary design and development presentation
November 2007Commence active marketing in community in order to identify prospective tenants and start meeting with prospective tenants to share vision and preliminary design
December 2007 – January 2008 Meet with master developer/financial partner candidates
February 2008 Select master developer/financial partner
TBD in 2008Respond to City RFP
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ORLANDO ACCOLADESChapter Nine
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Metro Orlando ranks 5th among Milken Institute’s 2007 “Best Performing Cities.”
The Tax Foundation ranks Florida as the 5th “Business Friendly Tax State” for 2008.
Metro Orlando has a rapidly growing $15 billion technology industry employing 70,000 people.
The University of Central Florida is now the 6th largest university in the country with over $120M in research, international reputations in innovation in lasers & optics and hospitality and a new medical school breaking ground.
Metro Orlando has the 7th largest research park in the country that is home to over 120 companies and is the hub of the nation’s military simulation and training programs.
Orlando has nationally recognized clusters of innovation in digital media, agritechnology, aviation and aerospace, and software.
According to a newly released book, Today’s Hot Job Targets, Metro Orlando ranks second in the nation for job opportunities.
Orlando is the “No. 1 Hottest Job Market” according to Business2.0.
Inc. magazine names Orlando as the fourth “Best City for Business” in the large cities category.
fDi magazine recognizes Orlando as one of the “North American Cities of the Future”; No. 3 in “Most Business Friendly;” and No. 4 in “Quality of Life.”
AeA says Florida is the “Fourth-Largest and Second-Fastest Growing Cyberstate by Tech Employment.”
Biz Journals ranks Florida as the ninth “Best Market for Young Adult Job Seekers.”
According to Forbes magazine, Orlando is the fourth “Best City in the Country for creating jobs.”
Even More Orlando Accolades
Simultaneously, Orlando has been ranked the No. 1 spot for entrepreneurs in the country, the No. 1 hottest job market and the No. 4 best place for business.
For the fourth consecutive year, the Metro Orlando economy ranks among the strongest economies in the U.S. and the strongest in the state of Florida according to the annual POLICOM Economic Strength Rankings.
Southern Business & Development names Orlando as one of the “Top 10 Places in the South for Emerging Industries.”
BusinessWeek recently touted Orlando as one of three global “hot spots” for innovation along with Singapore and Stockholm.
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Expansion Management names Orlando as one of the “50 Hottest Cities.”
Grubb & Ellis Market Strength Forecast for 2007 named Orlando’s office market No. 8 in U.S. survey as an investment opportunity.
BusinessWeek magazine featured Metro Orlando among its picks of “global hot spots” in its issue titled What Makes a Winner: The Competition Issue. Orlando is one of three communities in the world to be featured.
Forbes.com ranks Metro Orlando second on their annual list of “Most Wired Communities” and fourth among “The Best Cities to Get a Job.”
Forbes magazine lists Metro Orlando among the “Best Places for Business and Careers.”
U.S. News and World Report’s ranking of “America’s Best College” names Rollins College as the number one university in the South.
Florida ranks 3rd on the “Top 10 Places for Film Production in the U.S.” by P3/Production Update magazine.
Metro Orlando ranks 3rd among Inc. magazine’s “Hottest Large Cities for Doing Business” and 28th in the nation for entrepreneurs.
Metro Orlando ranks second on the list of “Six Great Relocation Destinations” published by Retirement Solutions Foundation.
Metro Orlando is ranked as one of the top five “Cities for Moviemakers” by MovieMaker Magazine.
Florida ranks as one of the top five states for start-ups in twelve of twelve business categories by Global Corporate Xpansion magazine and BizMiner.
More than 150 international companies, representing approximately 20 countries, have facilities in Metro Orlando.
Florida ranks as one of the top five states for start-ups in twelve of twelve business categories by Global Corporate Xpansion magazine and BizMiner.
Metro Orlando was named one of ten “Blooming U.S. Cities for Tech” according to eWEEK.com.
Expansion Management ranks Metro Orlando as one of “America’s Hottest Cities”; as one of the “Top 40 Commercial Real Estate Markets”; and as a four-star metro in the magazine’s “Mayor’s Challenge,” which ranks the best places in the U.S. to locate a business.
Southern Business & Development magazine names Metro Orlando “Major Market of the Year,” twice in three years.
Orlando is the third “Best Pro-Business State,” according to Pollina Corporation.
Wired magazine names Orlando as one of the nation’s “Best Geek Cities”, citing the area as a top ten place to “get your geek on.”
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NEXT STEPSChapter Ten
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Below are details and the itinerary for visitors to Orlando’s Discovery Session:
Velocity 407 will handle roundtrip airfare. Guests will enjoy two nights at the boutique EO Inn in Downtown Orlando’s charming Thornton Park. www.eoinn.com
On the day of arrival, the principals and guests will gather for dinner at HUE. www.huerestaurant.com
8:30 Coffee and pastries at Starbucks….in the heart of Thornton Park
9:15 Walking tour of Thornton Park. Principals will discuss the evolution of the neighborhood
10:00 View the future site of the proposed Creative Village
10:30 Tour FIEA and House of Moves
11:30 Lunch at Citrus www.citrusorlando.com
13:00 Gather at Baker Barrios Archetects to go over details regarding the Creative Village www.bakerbarrios.com Free time
18:00 Casual dinner at City Fish Restaurant www.cityfishorlando.com
THE FOLLOWING DAY’S AGENDA:
If you are interested in investing in The Creative Village Orlando or would like to learn more about the business and educational components, please call Craig Ustler to arrange a Discovery Session in Orlando. You may contact him at XXX XXX-XXXX.
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REFERENCES / ARTICLESChapter Eleven
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